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February 07, 2011


Terryu Golesworthy

Excellent article but with this ability to reach out to a greater number of consumers with a broader array of employees, does n't that also mean that we have to be more conscious of expanding the range of human abilities and capabilities. In the past we have delivered solutions to highly educated, highly connected people but now the barrier to entry has been reduced to a cell phone we can reach everyone; doesn't that offers new challanges to our assumptions about design and usability.

Irving Wladawsky-Berger

Terryu, thanks for your comments. I totally agree that with the more universal connectivity we are increasingly having, we have to be sensitive that we will reach many more people, with more diverse economic conditions and education.

Part of good design will be to understand the various segments we are reaching and make sure that whatever we develop can be used by everyone in our intended audience. This is much easier said than done, and is for sure one of the major areas of innovation we must focus on.

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