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November 19, 2012



Reading your point about what it takes to be a CDO, how different is this from a Chief Customer Officer? It seems the challenge ahead is that there is an coming overlap of different CxO roles: CDOs are like CCOs and like CMOs. CDOs are like Head of Sales per specific channels (digital obviously). CDOs are like CIOs per the technology aspect.

The question lies in separation of some responsibilities to reduce redundancy and politics, while also, as you say in your next piece, adding some checks and balances. Currently roles like CMO, CIO, CFO, etc. are reliant on each other but still fairly independent. The challenge we left out here is the clarity of roles and purpose of the future exec suite.

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