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April 12, 2010


Chris Ward

So what can we do with this as a backdrop ? I think particularly in terms of IBM, because they pay my salary, but similar ideas must hold for other organizations.

Inside the corporation, we can and do help each other. 400,000 employees, a directory to find who knows what, and a network to contact them with, is quite powerful. Moving resources around is like Exxon getting oil from the refinery to the pump; no real dollars change hands, the only time the Exxon shareholder really benefits is when the gasoline goes into the automobile, the sale completes, and the gas salesman gets his/her commission. So long as Exxon transfers crude oil from the well into warranted gasoline in the tank, all participants should be content. Value is value, and internal details do not matter. Move the resource you have to where it's worth most.

But the serendipity; the chance meeting between an engineer-employee and an engineer-non-employee; seems to cause a lot of paperwork in the modern world if you want to turn it into value. "Non-disclosure agreements", and so on. Lawyers to check it's fair, and accountants to check that the government gets the right taxes. And the value might not be expressible in dollars straight away, so what is 'fair' and 'correct tax' anyway ?

There are talented people around. Not all of them are employed by the Corporation or the Customer.

Suggestions for relaxing the "Customers and Employees Only" straitjacket most appreciated.

James Drogan

Jim Kelly, former CEO of UPS, once remarked, “I believe that we’re about to witness what may turn out to be the last competitive frontier business will see. It’s going to be a war over the one priceless resource. Time. And when it comes, trust may turn out to be the best investment anyone’s made.”

An essential prerequisite for the pull environment is trust, an attribute of the human psyche that seems to be increasingly in disfavor. Pull is about responsiveness and adaptivity, entrepreneurial spirit, and risk as an ally. Trust, it seems to me, is necessary for pull to work.

Trust, of course, takes time to develop and therein is the conflict. Time is not what it once was. We can learn something from those societies, such as Japan, and those fast moving companies, such as Apple, where relationships develop that lead to trust.


Kitty Wooley

The book, which I advance-ordered and began reading a few days ago, may end up functioning as a field manual for those of us who, up to now, have been tinkering with access, attraction, achievement and creation space in settings outside the work day. Jim, I think you're absolutely right that trust is necessary for pull to work. I'm not sure, though, that trust is only a function of time. Could it not also be a function of tolerance for risk, ability to open oneself to new experience, integration of personality, or desire to create community? I think there's enough time. Whether there's enough will is another question.

Ruth Howard

The combination of attraction and serendipity also looks like 'intuitive' flow to me. ..pre-paving the way for mind transference...if this magnetic (intuitive) serendipitous learning does become validated as mainstream this surely is consciousness SHIFT.

Then time wont be a problem! We will reach for the solutions and they will be here already! Yes I know its a bigger jump but it's a natural extension and one outcome I really see in my own life. As I trawl through the web I find solutions to my problems/projects by web surfing social community bookmarks and blog links, things that are on the tip of my mind in some form but linked together with new perspectives even contrasting ideas, creating greater coherency (a mish mash to predigest but then later an aha).

Underlying is the mind seeking for a solution and it really does magnetise the information in unique ways that a linear search can also but to my mind without quite as many neurons firing in so many directions.

And then of course there's the completely serendipitous possibility for personal connection and collaboration through shared neurons firing! Do you think it's about becoming irresistible then this attraction and trust point?

Account Deleted

Pre-Industrial revolution, the individuals focuses thier life needs through their own way (may or may not be best practices) of doing things.

Industrial revolution brought all these individuals to the industries and train them to perform the things - the company wanted to do - just keep away your personal wishes and the companies assured the individuals livelyhood in the form of salary / pensions.

Now, the situation once again changes ..., the companies tell its people - better you work from home - colloborate collaborate whom ever you want - just pass on the results to us - we will make value (money) out of that...

In future, once again we may go back to the pre-industrial era with Collaboration, wherein people would take care their needs by colloborating with the world.

Best Pension

Great suggestion..
there a solution to the problem..

Finally, the book focuses on the critical need for passionate individuals as the leaders in this world of pull.

thanks for sharing..

Kim Brown

Although industries have progressed through the years because of advancements in technology, the overall goals and objectives set by many companies remain. Corporations are in the business of making a profit and growing as an organization. Unfortunatley, as time has progressed these same companies are continuously asked to perform more work with less staff and to reach goals while spending less money. Needless to say, this is not as easy task. However, if we concentrate our efforts of developing a skilled and educated workforce, we will be able to perform those tasks more efficently and effectively. In most cases, it is the people closest to the product that are able to shorten cycle times. However, if they are not taught to identify and correct issues or to work more efficently, they will become stagnet. When this happens, they will be surpassed by their competitors. The bottom line is we need to institute a culture of pull vs. push learning among employees as well.

Kim Brown

What is Pension

We can be systematic in our search techniques and scenario planning, but often we’re at a loss for what questions to ask, much less what to look for. In this kind of world, access and search have important, but increasingly limited, utility. Our success in finding new information and sources of inspiration increasingly depends upon serendipity the chance encounter with someone or something that we did not even know existed, much less had value, but that proves to be extraordinarily relevant and helpful once we find out about it..


I came across a good example of something along these lines in an article 5 years ago on Poynter Online EPIC 2014: The Future is Now
By Matt Thompson.
But “the ability to draw out people and resources as needed to address opportunities and challenges.” is something most companies from a mom and pop diner, a body shop, or huge manufacturing firm, have been doing for a very long time. Now, with the internet, they just go off the plantation to find more ideas. There will always be people who want to ride the jet stream of information and there will always be people who could care less about computers (gads!) shocking as that may be. But these are folks who will operate machinery, produce goods, and, also, if asked, often come up with ingenious solutions. Let's hope they know someone who goes to soccer games in the Silicon Valley while they were out on their tractor.

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