Irving Wladawsky-Berger

How Do Digital Infrastructures Increase a Firm’s Value?

“In the information age, the value of a firm rests fundamentally on how it stores, shares and processes information,” wrote Seth Benzell, Jonathan Hersh, and Marshall Van Alstyne in a recent paper, How APIs Create Growth by Inverting the Firm. “Digital infrastructure is therefore central to a firm’s success.”

But, how do digital infrastructures increase a firm’s value? One method is to make more efficient use of the firms internal capital by modularizing, reconfiguring and reusing the firms IT resources. A second method, used in platform businesses, is to leverage external capital by giving access to the firm’s resources to third parties, and capturing a share of the resulting surplus. Both methods require the implementation of Application Programming Interfaces (APIs), whether for only for internal use by the firm’s developers or exposed externally to the firm’s platform partners. Both methods also feature a modular architecture of remixable resources. “Modularity combines the advantages of standardization typically associated with high volume processes together with the advantages of customization typically associated with bespoke processes.”

“An API is a set of routines, protocols, and tools that standardizes building software applications compatible with an associated program or database. APIs fundamentally are code that control access to information. … They govern the type and format of calls or communications that any application can make of another associated program. The answering program is agnostic about the source of the call, yet can require access permission, and the calling program need not know anything about the internal workings of the answering program. … When designing an API, the architect decides how much of the computer system or data to expose to which users. Being accessible on the web, these API endpoints act as a constant conduit to business processes that the firm itself specifies.”

How Does AI Improve Human Decision-Making?

“Artificial Intelligence (AI) is the newest general-purpose technology (GPT),” wrote Sukwoong Choia, Namil Kim, Junsik Kim, and Hyo Kang in a recent paper, How Does AI Improve  Human Decision-Making? Evidence from the AI-Powered Go Program. “One remarkable characteristic of AI is its ability to provide humans with high-quality predictions at relatively low cost and to automate a wide range of predictions. AI has already outperformed human professionals in many domains - including strategic gameplay, medical diagnosis, and new drug development.” 

“Furthermore, as a GPT, the domains where AI outperforms humans are expanding at a fast pace. The rapid development and adoption of AI thus raise an interesting yet pressing question about how AI affects human tasks in these various domains. Studies of AI and human capital, for instance, have examined the performance gap between humans and AI, highlighting AI’s potential for replacing jobs.” However, we should keep in mind that new technologies have been replacing workers and transforming economies for over two centuries. But, over time, these same technologies led to the creation of whole new industries and new jobs, increasing productivity and economic output, raising earnings, and augmenting the demand for labor.

Workers can increase their productivity and performance when assisted in their jobs by AI-based tools. But beyond its assistant role, AI can play a major instructional role by training human professionals to make better decisions. Recent technology advances have significantly improved the quality and reduced the cost of AI-based predictions.

The paper raises a number of important questions about the use of AI to improve human decisions making. Can we show quantitative evidence that AI-based predictions actually improve the quality of human decisions? If so, by what mechanisms are AI-based human decisions improved? And, do the improvements vary between depending on ones attitude toward AI-based decisions?

The Promise & Peril of Human-Like Artificial Intelligence

In his 1950 seminal paper, Computing Machinery and Intelligence, Alan Turing proposed what’s famously known as the Turing test, - a test of a machine’s ability to exhibit intelligent behavior indistinguishable from that of a human. If a human at a keyboard couldn’t tell whether they were interacting with a machine or a human, the machine is considered to have passed the Turing test. “Ever since, creating intelligence that matches human intelligence has implicitly or explicitly been the goal of thousands of researchers, engineers and entrepreneurs,” wrote Erik Brynjolfsson, - Stanford professor and Director of the Stanford Digital Economy Lab, - in a recent article, The Turing Trap: The Promise & Peril of Human-Like Artificial Intelligence.

“The benefits of human-like artificial intelligence (HLAI) include soaring productivity, increased leisure, and perhaps most profoundly, a better understanding of our own minds. But not all types of AI are human-like - in fact, many of the most powerful systems are very different from humans - and an excessive focus on developing and deploying HLAI can lead us into a trap. … On the one hand, it is a path to unprecedented wealth, increased leisure, robust intelligence, and even a better understanding of ourselves. On the other hand, if HLAI leads machines to automate rather than augment human labor, it creates the risk of concentrating wealth and power. And with that concentration comes the peril of being trapped in an equilibrium where those without power have no way to improve their outcomes, a situation I call the Turing Trap.”

Over the past decade, powerful AI systems have matched or surpassed human levels of performance in a number of tasks such as image and speech recognition, applications like skin cancer classification and breast cancer detection, and complex games like Jeopardy and Go. These AI breakthroughs are generally referred to as soft, narrow or specialized AI, inspired by, but not aiming to mimic the human brain. They’ve been generally based on machine learning, that is, on the analysis of vast amounts of information using powerful computers and sophisticated algorithms, whose results exhibit qualities that we associate with human intelligence.

Is It Possible to Establish Norms for Responsible State Behavior in Cyberspace?

In mid-December, the Council on Foreign Relations sponsored a virtual roundtable with Joseph Nye, - former dean of Harvard’s Kennedy School of Government, - to discuss his recent Foreign Affairs article The End of Anarchy?: How to Build a New Digital Order. Professor Nye has long been regarded as one of America’s preeminent strategic thinkers and political scientists. In the 1970s he chaired the National Security Council Group on Nonproliferation of Nuclear Weapons, and over the past decade he’s brought his expertise to the study of conflict and deterrence in cyberspace.

Cybersecurity is an increasingly important aspect of the of US national security strategy, including global trade and the protection of our critical infrastructures. In June of 2021, FBI Director Christopher Wray compared the danger of ransomware attacks on US firms by Russian criminal groups to the September 11 terrorist attacks. And, in a July editorial, the NY times said that ransomware attacks have emerged as “a formidable potential threat to national security,” given “their ability to seriously disrupt economies and to breach strategically critical enterprises or agencies,” urging governments that “It is a war that needs to be fought, and won.”

At an MIT conference in February of 2019, former US Secretary of State Henry Kissinger was asked if we need cybersecurity control agreements with Russia, China and other nations similar to the nuclear arms control agreements that he spent so much time negotiating during the Cold War. Dr. Kissinger replied that for arms control to be effective, the two sides needed to share information and agree to inspections. But such mechanisms are harder to apply in the digital world, because the transparency that was essential for arms control would be very hard to establish for cyber threats. In addition, while controls of physical arms are relatively explicable and negotiable, the variety and speed of cyber attacks make it much harder to develop adequate control agreements.

A Blockchain-based Framework for Safeguarding the Integrity of Real-World Assets

Blockchains first came to light in 2008 as the architecture underpinning bitcoin, the best known and most widely held cryptocurrency. It’s a truly brilliant architecture built on decades-old fundamental research in cryptography, distributed data, game theory and other advanced technologies. The blockchain’s original vision was limited to enabling bitcoin users to transact directly with each other with no need for a financial institution or government agency to certify the validity of the transactions. But, like the Internet and other transformative technologies, blockchain has now transcended its original objectives.

Blockchains are a kind of distributed ledger technologies (DLT), which also include non-blockchain DLTs. Over the past decade, an increasing number of people, including me, consider blockchains and DLTs as major next steps in the evolution of the Internet. In 2016 the World Economic Forum (WEF) named The Blockchain in its annual list of Top Ten Emerging Technologies citing its potential to fundamentally change the way markets and governments work. “Like the Internet, the blockchain is an open, global infrastructure upon which other technologies and applications can be built,” said the WEF. “And like the Internet, it allows people to bypass traditional intermediaries in their dealings with each other, thereby lowering or even eliminating transaction costs.”

The Internet is a general purpose network platform that unlocked huge innovations and economic value by significantly lowering the cost of connections and supporting a large variety of applications. A major reason for its ability to support so many different kinds of applications is that the Internet’s foundations, its TCP-IP layer, has stuck to its basic data-transport mission, i.e., just moving bits around.  It has no idea what the bits mean or what they’re trying to accomplish.

The design decisions that shaped the Internet back in the mid-late 1980s didn’t optimize for security and privacy, or for the ability to authenticate transactions between two or more parties. That’s all the responsibility of the applications running on top of the TCP/IP layer, and they each generally do it their own way, sometimes not at all. Not surprisingly, the lack of standards for security, privacy and transactional integrity have been the biggest challenges facing the Internet in our fast growing digital economy.

What’s the State of Our Digital Technology Revolution?

I first met Carlota Perez in the mid-2000s when she gave a seminar at IBM based on her 2002 bestseller Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages. At the time, we had been living through a series of major changes, - the explosive growth of the Internet, the advent of the digital economy, the dot-com bubble, and the bursting of the bubble. In her excellent presentation Perez explained these turbulent times by positioning them within the historical perspective she wrote about in her book.

If you look at the historical big picture, patterns begin to emerge which serve as a good guide for understanding the past and thinking about the future. Since the onset of the Industrial Revolution we’ve had 5 major technological revolutions, each one lasting roughly 40 to 60 years. First was the age of machines, factories and canals starting in 1771. This was followed by the age of steam, railways, iron and coal, starting in 1829; steel, electricity and heavy engineering in 1875; oil, automobiles, and mass production in 1908, and our present information technology and telecommunications (ICT) digital age starting in 1971.

Technology revolutions are engines of growth, ushering new paradigms for innovation, rejuvenating and transforming the economy, and re-shaping social behavior and the institutions of society. To better understand the dynamics of a technology revolution, we should split it into two different periods, each lasting 20 to 30 years.

A New Measurement Framework for the Digital Economy

Several weeks ago I heard a very interesting keynote presentation by Cambridge professor Diane Coyle at the annual workshop of the Stanford Digital Economy Lab, - What Don’t We Know About Measuring the Digital Economy? Professor Coyle is also a research associate of the UK Economics Statistics Centre of Excellence. In 2017 she was a recipient of the Indigo Prize on how to measure economic activity in the digital economy for her essay Making the Future Count, co-authored with Benjamin Mitra-Kahn.

“GDP captures only market transactions at the price of exchange, and not the welfare gains, externalities, environment, distribution of wealth or innovation which occurs in an economy,” wrote the authors. “Hence almost since its creation in the 1940s it has been criticised for its inability to capture economic welfare. Now changes in the economy, being restructured by digital technology and paying the price for unsustainable growth, make the case for a new measurement framework more pressing than ever. GDP was never an ideal measure of economic welfare and its suitability has been decreasing.”

Gross Domestic Product (GDP) became the accepted international measure of economies in the1940s. While being a good measure for the 20th century industrial economy, GDP is a flawed measure for the 21st century economy. It was suitable when the economy was dominated by the production of physical goods, but GDP doesn’t adequately capture the growing share of services and other intangible assets that now characterize advanced economies. Nor does it reflect important economic activity beyond production, such as income, consumption and living standards.

A Winning Strategy for the Post-Pandemic “New Normal”

“A winning digital strategy requires new twists to familiar moves,” said a recent McKinsey article, Strategy for a digital world. “Competitive differentiation, now more than ever, emerges from superior digital capabilities and technology endowment, more agile delivery, and a progressively more tech-savvy C-suite.”

According to the latest McKinsey Global Survey on digital strategy, the pandemic has sped up the adoption of digital technologies by several years. While the imperative for a strategic approach to technology is universal, the survey found that some companies are already leading the pack because they have better overall technology capabilities, talent, leadership, and resources, and their superior technology endowment is linked to better economic outcomes.

The pandemic has accelerated the pace of change of the leading technology companies as well as the industry leaders who’ve been investing heavily in new digital-enabled strategies and business models, widening the gap between these top economic performers and all other companies. At the same time, the survey showed that many of the organizations that are being left behind could be missing opportunities to catch up by investing in the areas of their business most at risk of digital advances.

Traditional legacy companies should revisit the classic strategies that may have worked well for them in decades past but that must now be updated given the accelerated pace of digital disruption. The McKinsey article offers a road map for so doing based on five major changes.

Is the Metaverse the Next Major Phase of the Internet?

“Don’t mock the metaverse,” said The Economist in a November 2021 article. “There are good reasons to take the metaverse seriously. One is historical: as computers have become more capable, the experiences which they generate have become richer. The internet began its life displaying nothing more exciting than white text on a black background. Flat images were added in the 1990s. Video came to dominate in the 2010s. On that reading, a move into three dimensions is a logical consequence of the steady growth in computing power.”

“The metaverse is already here. It’s just not evenly distributed,” the article added. “The video-game industry - the only type of entertainment fully exposed to the compounding power of Moore’s law - has been selling virtual worlds for years.” Online games like World of Warcraft, Fortnite, and Roblox have hundreds of millions of users, and their gaming companies have valuations in the tens of billions, - evidence that immersive virtual worlds can be popular and profitable. “It is hard to argue that an idea will never catch on when, for millions of people, it already has.”

3-D virtual environments have had limited success beyond the video-game industry. But this could change. Leading technology companies have announced plans to expand their use in business, education, social media, and other so-called serious applications. On October 28, Mark Zuckerberg announced his commitment to a metaverse strategy by rebranding Facebook as Meta Platforms. A week or so later, Satya Nadella shared Microsoft’s metaverse plans, starting with enabling users of Mesh for Microsoft Teams to interact and collaborate in 3-D immersive workspaces.

Technology’s Role in Society: It’s Complicated

“Welcome to the future - not 2021, as you might have been expecting, but 2025, or even 2030, depending on whom you ask,” said The Economist in a  November, 2020 article. “The adoption of new technological behaviours in response to the pandemic, from video-conferencing to online shopping, means usage has already reached levels that were not expected for many more years.”

For years, companies and governments found all kinds of reasons for not embracing work from home, virtual meetings, telemedicine, online learning, and other digital applications. But, the pandemic forced us to accelerate the digital transformations of the economy and society to help us cope with the crisis. And, not only have these digital applications worked remarkably well, but they offer a number of important benefits, like not waiting for a straightforward doctor diagnosis in a room full of sick people, and not having to travel for hours to participate in a 45 minute meeting.

Post-pandemic, how much will things snap back?, asked The Economist. “Clearly the world is not going to return to its pre-pandemic state…  some new behaviours will stick, but not all, and the result will be somewhere in the middle. Exactly where will have enormous implications: for transport patterns, property prices and the layout of cities, among other things.”

The societal implications of technological transformations are difficult to anticipate, given the rapid changes we’ve been going through in the last few decades, let alone in the last two years. This topic was directly addressed in Technology’s Role in Society: It’s Complicated, the Fall 2021 issue of Footnotes, a publication of the American Sociological Association. The issue includes nine essays on the various ways technology impacts out lives. “As technology continues to evolve at breakneck speed, we find ourselves constantly adapting and keeping up with the latest advancements,” said its Introduction article.

The Evolution of Enterprise Architecture in an Increasingly Digital World

“What does it take for traditional companies to create value with digital technology?,” asked a McKinsey article published in November of 2018. Based on its research, the article suggested that “successful digital reinventors - digital natives and digitally transformed incumbents - employ a range of approaches, such as investing boldly and adopting cutting-edge technologies at scale.” However, the article warned, such efforts can run into serious difficulties. “In our experience, a push to launch more digital applications can make a company’s technology landscape increasingly complex and difficult to manage, to the point that it impedes transformation programs.”

A few months ago, I wrote about the evolving role of the CIO, based on a survey of over 500 CIOs and related technology leaders. Almost all of the surveyed CIOs agreed that their responsibilities will become more strategic in the coming years, uniting their company’s business and technology strategies and managing increasingly complex and difficult digital transformations.

This strategic role of the CIO is in turn driving the evolution of their enterprise-architecture (EA) teams. Traditionally, enterprise architects have been responsible for translating business needs into IT requirements. A major part of their job is making sure that their company’s IT systems work together to  enable and support the company’s overall digital strategy. And increasingly, EA teams have the primary responsibility for managing the technological complexity inherent in digital transformations.

How to Effectively Manage a Company’s Digital Transformation

The adoption of new digital technologies in response to the pandemic has reached levels that weren’t expected for many year, - and those changes are likely be long lasting. A few months ago, for example, a McKinsey survey of global executives found that the pandemic has accelerated the digitization of their customer and supply-chain interactions, their internal operation, and the share of digitally-enabled products and services in their portfolios by roughly three to four years.

“Faced with the pandemic, firms did things that once seemed impossible - sometimes overnight,” noted Forrester Research in an online event that took place earlier this year. “Under the relentless pressure of new customer realities, the future came into focus: The value of your company depends on how customer-obsessed, resilient, creative, and adaptive you are in jumping to the next growth curve in your industry. … 2021 will be the year that every company - not just the 15% of firms that were already digitally savvy - doubles down on technology-fueled experiences, operations, products, and ecosystems.”

But, what should the vast majority of less digitally savvy companies do to embrace the changes they were forced to make in record time to deal with the immediate crisis? How to Speed Up Your Digital Transformation, a recent Harvard Business Review article by Benjamin Mueller and Jens Lauterbach, provides some answers to this question.

“The pandemic has given many organizations an unexpected crash course in digitalization,” wrote the authors. “While much progress has been made - from hardware and infrastructure to updated work processes and a rejuvenated corporate culture - many organizations are confronting the question of how to integrate fragmented and often makeshift digitalization efforts in a way that’s sustainable. … This is particularly pertinent for small and medium-sized organizations that need to be more targeted in their efforts and may not have the resources to engage in the ‘fail fast’ approach often heralded by the larger poster children of the digitalization movement.”

How Has Working from Home Worked Out So Far?

“COVID-19 triggered a mass social experiment in working from home (WFH),” said economists Jose Maria Barrero, Nicholas Bloom, and Stephen J. Davis in Why Working from Home Will Stick, a paper published in April of 2021 by the National Bureau of Economics Research (NBER). “Americans, for example, supplied roughly half of paid workhours from home between April and December 2020, as compared to five percent before the pandemic. This seismic shift in working arrangements has attracted no shortage of opinions about whether WFH will stick.”

Working from home (WFH) has been around for decades, modestly growing in the 1990s with the rise of the Internet. The share of WFH three or more days per week was under 1% in 1980, 2.4% in 2010, and 4.0% in 2018. Then came Covid-19, forcing tens of millions around the world to work from home and triggering a mass workplace experiment that broke through the technological and cultural barriers that had prevented its adoption in the past.

To investigate whether WFH will stick, the authors of the NBER paper devised a survey that asked questions about working arrangements and personal experiences with WFH during the pandemic, as well as worker preferences and employer plans after the pandemic ends. The survey was conducted monthly between May 2020 and March 2021, by which time it had collected 28,597 valid responses from 20-64 years old US workers, of which 43.8% were female. The typical respondent was 40 to 50 years old, with one to three years of college, who earned $40 to $50 thousand in 2019.

Let me discuss a few of the survey’s questions and findings.

Impact of Covid-19 on Job Automation

“Why are there still so many jobs?,” asked MIT economist David Autor in a 2015 article on the history of workplace automation. Given that technologies have been automating human work for the past couple of centuries,“should we not be somewhat surprised that technological change hasn’t already wiped out employment for the vast majority of workers?”

As Autor explained in the article, the answer is based on an economic reality that’s frequently overlooked. “Automation does indeed substitute for labor - as it is typically intended to do. However, automation also complements labor, raises output in ways that lead to higher demand for labor, and interacts with adjustments in labor supply. … journalists and even expert commentators tend to overstate the extent of machine substitution for human labor and ignore the strong complementarities between automation and labor that increase productivity, raise earnings, and augment demand for labor.”

Professor Autor was co-chair of MIT’s Work of the Future Task Force, which was launched in the spring of 2018 to better understand the impact AI and automation on jobs. The Task Force released an interim report in September of 2019. Its overriding conclusion was that the likelihood that AI and automation would wipe out major workforce sectors in the near future was exaggerated.

However, it raised important reasons for concern, especially the rising polarization of employment and wage distribution over the past few decades, which has disproportionately benefited high-skilled professionals while reducing opportunities for mid- and low-skilled workers. The report emphasized that “at a time of historic income inequality, a critical challenge is not necessarily a lack of jobs, but the low quality of many jobs and the resulting lack of viable careers for many people, particularly workers without college degrees.”

The Covid-19 pandemic came a few months later, pretty much turning our world upside down.

The Complex Interplay Between Cybersecurity and Regulatory Compliance

Cybersecurity threats have significantly increased since March of 2020 when much of the economy was forced online to help us cope with the Covid crisis, including a number of high profile attacks by international criminal groups and adversarial governments. This past June, FBI Director Christopher Wray compared the danger of ransomware attacks on US firms by Russian criminal groups to the 9/11 terrorist attacks. When Biden and Putin met in Geneva a few weeks later, cyberweapons control was at the top of the agenda, a spot previously occupied by the control of nuclear weapons.

It’s been clear for a while that in a world increasingly governed by digital data and transactions, our existing cybersecurity methods have been far from adequate. To learn more about this very important area, earlier this year I joined  CAMS, MIT’s interdisciplinary cybersecurity initiative, and started attending its research seminars.

At a recent seminar, I heard a very interesting presentation on Compliance and Cybersecurity by CAMS research affiliate Angelica Marotta. Her seminar was based on Convergence and divergence of regulatory compliance and cybersecurity, a recent paper she co-authored with MIT professor Stuart Madnick.

Marotta’s opening slide included succinct definitions of cybersecurity and compliance that highlight their different objectives:

• Cybersecurity is responsible for the “internal procedures established by a company to improve the security of its operations.”
• Compliance is responsible for the “external regulations established by governments or industries groups that must be met.”

Today, in order to be successful, every organization needs to be both compliant and cyber secure. But, the extent to which compliance helps or hinder security for an organization continues to be a very important research question.

The Supply Chain Economy - A New Categorization of the US Economy

A few weeks ago I attended The Supply Chain Economy: Understanding Innovation in Services, a virtual seminar sponsored by the Council on Foreign Relations with economists Mercedes Delgado and Karen Mills discussing their recent paper A New Categorization of the U.S. Economy.

The debate about the drivers of innovation and job creation has long been centered on manufacturing versus services. The predominant view has been that manufacturing drives good wages, economic growth, and innovation as measured by its large share of patents, while services provide lower-wage jobs, less innovation and significantly fewer patents.

But Delgado and Mills argue that categorizing the economy in terms of manufacturing versus services is no longer meaningful. Instead, they’ve proposed an alternative framework for understanding the drivers of innovation and economic performance that’s focused on the suppliers of both goods and services: the supply chain economy.

“A long academic and policy debate has focused on the role of the manufacturing capacity of a country in its economic and innovative performance,” wrote the authors. “This question has become even more relevant as the U.S. economy has shown a large decline in manufacturing employment in recent decades, in part due to increased import competition. In this debate, the predominant view is that a country's manufacturing capacity drives innovation because of externalities associated with the production of intermediate goods (e.g., machine tools, automation equipment, and semiconductors) that improve the efficiency of the innovation process. Most prior work on innovation focused on a narrow view of suppliers as producers of intermediate goods. However, in today's economy suppliers increasingly produce services (e.g., enterprise software).”

A Pandemic Is Fundamentally an Information Problem

A few weeks ago I attended a very interesting online seminar, Economics in the Age of Covid-19, by University of Toronto professor Joshua Gans. Over the past 18 months, professor Gans has been conducting research and writing extensively on the impact of Covid-19, including a number of articles, a newsletter, and two books. His key thesis is that a pandemic is fundamentally an information problem. If you know that someone you interact with is potentially infectious, you can take actions to limit the interactions. However, if you have to guess whether a person is infectious, you’re taking a risk. Not only can you become infected, but you might also pass that infection on to others.

“The difference between perfect knowledge and no knowledge is what causes an infectious disease to have an impact on social and economic interactions,” wrote Gans in The Pandemics Information Gap, first published in April of 2020, followed by an expanded second edition in November of 2020. “With perfect knowledge, some people get sick, they are isolated, and life is (for most of us) essentially unchanged. … perfect knowledge allows you to avoid all infected people. No knowledge makes it near certain that you will encounter at least one infected person.” Furthermore, when we don’t know who is infected, we have to act as if everyone is infected, which then leads to major economic and social disruptions, including near-empty offices and city centers, decreased travel and leisure activities, and learning from home instead of in school.

In his seminar, Gans cited the 2002 SARS outbreak in China, Hong Kong, and Taiwan and the 2015 MERS outbreak in South Korea as examples of pandemics that were quickly contained. With SARS and MERS, people only became infectious when they developed a fever, cough, and other easily identifiable flu-like symptoms. Anyone suspected of being infected could thus be quickly isolated before infecting many others. This made it possible to contain the SARS and MERS viruses within a few short months, and to suppress them completely a few months later.

The 2020 COVID-19 outbreak was different. About a third of the people infected with the virus were asymptomatic carriers who didn’t develop noticeable symptoms but were still capable of infecting others. Of the people who showed symptoms, around 80% were only mild to moderate. And, there was generally a delay of several days between the time a person first became infected and the appearance of the first symptoms. In other words, the information problem was relatively straightforward with SARS and MERS, which made them easier to manage and contain, whereas managing the information problem with COVID-19 has been much, much harder.

Rethinking Digital Strategy for the Post-Pandemic Era

“One year into the COVID-19 crisis, our newest McKinsey Global Survey on digital strategy indicates that the pandemic has increased the pace of business and that technology capabilities will be critical to companies’ COVID-19 exit strategies as well as to what comes next,” said a recent McKinsey report, The new digital edge: Rethinking strategy for the postpandemic era. The survey was conducted online in January of 2021, and received responses from over 1,100 C-level executives, business unit heads and senior managers from different industries, functions, company sizes and regions.

The survey’s overriding finding is that the pandemic has sped up the adoption of digital technologies by several years. “The imperative for a strategic approach to technology is universal, yet some companies are already leading the pack; their responses show that better overall technology capabilities, talent, leadership, and resources (what we call a company’s technology endowment) are linked to better economic outcomes. At the same time, the results confirm that many organizations could be missing opportunities to invest in the areas of their business models that are most at risk of digital disruption.”

The technology endowments of the top-decile economic performers include cloud adoption and infrastructure, both public and private; a common source of data across the organization; a modern architecture for technology elements; sufficient cybersecurity to mitigate current risks and threats; prioritization of tech resources to the most strategically important efforts; increased investment in talent; filling key technology roles with high-quality individuals; increased R&D spending; and creation of new partnership.

Realizing the Economic Promise of Predictive Analytics

Wikipedia defines predictive analytics as a set of statistical techniques, - such as data mining, business analytics, and machine learning, - “that analyze current and historical facts to make predictions about future or otherwise unknown events.” Increasingly powerful and inexpensive computing technologies, new algorithms and models, and huge amounts of data on almost any subject have led to major advances in predictive analytics over the past two decades.

“Worldwide revenue for ‘big data’ and business analytics solutions is forecasted to reach $274.3 billion by 2022,” wrote economists Erik Brynjolfsson, Wang Jin, and Kristina McElheran in The Power of Prediction, a research article published earlier this year. In principle, such widespread use of predictive analytics should have a positive impact of the performance of firms. “However, these investments have yet to yield productivity gains in the aggregate,” said the authors. “At the firm level, managers struggle to close the gap between the promise of predictive analytics and its performance. These concerns have been difficult to tackle empirically due to the rate of technological change and, ironically, a dearth of data.”

To address these concerns, the authors launched a research study in collaboration with the US Census Bureau to collect information on the use of predictive analytics in a representative sample of the US manufacturing industry, - an industry that’s historically been an early adopter of leading-edge technologies.

Why Do We Work So Damn Much?

A few weeks ago, I listened to a very interesting podcast, Why Do We Work So Damn Much?, where podcast host, NY Times columnist Ezra Klein, interviewed anthropologist James Suzman. Suzman has devoted almost thirty years to studying and writing about the Ju’hoansi and other bushmen from the Kalahari Basin, who are among the world’s few remaining hunter-gatherer societies. He recently published Work: A Deep History from the Stone Age to the Age of Robots, a book about his research.

Modern humans emerged in Africa between 200,000 and 300,000 years ago. Our homo sapiens ancestors were hunter-gatherers for most of those years, collecting wild plants and hunting wild animals. Starting around 12,000 years ago, the agricultural revolution introduced the domestication of plants and animals, leading many hunter-gatherer groups to establish agricultural communities and villages.

The vast majority of hunter-gatherers disappeared a long time ago, but a few groups remain in isolated sections of Africa, Australia, the Amazon rainforest and the Arctic. Anthropologists have been studying these remaining hunter-gatherers to learn how they’ve been able to survive so much longer than other human groups, as well as to understand the behaviors and cultures that modern humans may have inherited from our closest ancestors.

Revitalizing US Manufacturing

“The COVID-19 pandemic has underscored manufacturing’s role in providing products that are critical to health, safety, national security, and the continuity of multiple industries,” said McKinsey in a recent discussion paper, Building a More Competitive US Manufacturing Sector. “It has also revealed the extent to which global supply chains are exposed to shocks and disruptions. All of this has occurred at a moment when new technologies, process innovations, and demand growth are reshaping the sector worldwide. The United States can seize on these developments to make its own manufacturing sector more competitive.”

Manufacturing jobs helped build the US middle class after WWII. In the 1950s, it accounted for roughly 30% of employment and close to 30% of GDP. But manufacturing has significantly declined in the intervening decades, now comprising only 8% of the workforce and 11% of GDP. Manufacturing growth has particularly slowed down over the past 30 years, from 4.9% in the 1990s to 1.4% in each of the past two decades.

Despite its dramatic decline, manufacturing continues to have a disproportionate impact on the US economy, accounting for 35% of productivity growth, 55% of patents, 70% of R&D spending, and 60% of exports. According to McKinsey, these outsize economic contributions uniquely position manufacturing to strengthen the US recovery over the long term.

Understanding the Impact of Cybersecurity on International Trade

The explosive success of the Internet in the 1990s led to a historical transition from the industrial age of the past two centuries to an economy and society increasingly based on global, digital interactions.  This transition has continued to advance over the past two decade with the advent of billions of smartphones, hundreds of billions of IoT devices, a wide variety of online applications and mobile apps, and huge amounts of data, all connected via Internet-based broadband networks.

Then came Covid-19. A recent McKinsey survey found that the pandemic has accelerated the overall adoption of digital technologies and applications by three to seven years in just a few months.

At the same time, cybersecurity threats have been growing. Large-scale fraud, data breaches, and identity thefts have become far more common. As we moved from a world of physical interactions and paper documents, to a world primarily governed by digital data and transactions, our existing cybersecurity methods have been far from adequate.

More recently, international cyberthreats have escalated, with a growing number of high profile attacks by criminal groups and adversarial governments. Cybersecurity is now invoked by governments as a major aspect of national security, as they focus on protecting their critical infrastructures and the overall wellbeing of their nations. In early June, for example, FBI Director Christopher Wray compared the danger of ransomware attacks on US firms by Russian criminal groups to the September 11 terrorist attacks. And, in a recent editorial, the NY times editorial board argued that ransomware attacks have emerged as “a formidable potential threat to national security,” given “their ability to seriously disrupt economies and to breach strategically critical enterprises or agencies,” urging governments that “It is a war that needs to be fought, and won.”

The Evolving Role of the CIO

“CIOs and other technology leaders have led heroic work to help their companies stay in business during the pandemic,” said a recent report, Pilots, co-pilots, and engineers: Digital transformation insights from CIOs for CIOS. “The question now is where will the focus of CIOs and their organizations be in the future?” To shed light on this question, the professional services firm Genpact surveyed 500 CIOs and technology leaders in partnership with the MIT Sloan CIO Symposium and Babson College professor Tom Davenport. Their findings were presented at the 2021 MIT Digital Symposium.

“We found a surprising level of commonality in terms of the technologies on which they are focused, the infrastructure they are attempting to build, and their view of expanding responsibilities,” was the report’s overriding finding. “High proportions of CIOs, for example, are focused on artificial intelligence (AI) and advanced analytics, moving to the cloud, and architecture modernization. There is, however, a lack of consensus on a critical issue: the role of the CIO in business transformation.”

I’ve had a window into the evolution of the CIO role over the past decade through my involvement with the MIT CIO Symposium. In the past, the primary responsibility of many CIOs was operating their companies’ IT infrastructures while keeping costs down. Given their role, they often reported to the COO or the CFO. But increasingly, CIOs have been given responsibility for their companies’ overall digital strategy working closely with senior executives across the business.

“The role continues to evolve,” notes the Genpact report. “Almost all CIOs expect their roles to expand. Almost all report to or interact with the CEO regularly. And many are exploiting the cloud, advanced analytics, and automation. The big future bet that unites all CIOs is artificial intelligence (AI). And to access new talent and skill sets, many are exploiting their external ecosystem partners. All of which bodes well for the CIO’s future transformational activities. In addition to flexing their technology muscles, many CIOs are still building their transformation muscles, which must include strength in change management and business knowledge.”

The New Joint Cyber Defense Collaborative

Following World War II and the onset of the Cold War with the Soviet Union, the US undertook a series of measures to strengthen the resilience of the nation. These included a significant expansion of government support for scientific research in universities and R&D labs, leading to product innovations from the private sector and better weapons from the defense industry which contributed to making the US the most prosperous and secure nation in the world.

In the 1950s the government enacted the National Interstate and Defense Highways Act, which led to the construction of the Interstate Highway System. The Act had a dual purpose: facilitating the economic growth of the country as well as supporting the country’s defense during a conventional or nuclear war should it be necessary.

And, last but far from least, in the late 1960s the Department of Defense launched ARPANET, the digital infrastructure that eventually became the Internet. ARPANET was designed as a flexible digital network that would enable computers to continue to communicate with individuals and with each other following a military attack.

Fortunately, we never had to test the Internet’s ability to keep the US going following an attack or invasion. But, who would have thought that 50 years after the launch of ARPANET, it would be a global pandemic that’s been testing the Internet’s ability to fulfill its original objective of keeping nations and economies going during arguably the biggest shock the world has experienced since WWII.

The Evolution of Shopping in the Digital Economy

Earlier this year, The Economist published a special report on The Future of Shopping, with nine articles on the subject. In its overview article, The Economist argued that “a new species of shopper is emerging: less centered on America, more intent on ensuring that what they buy reflects what they believe, and technologically dexterous. This latest incarnation of the global consumer looks likely to change how capitalism works - for the better.”

Three major changes are transforming the world of retailing. First, Western Europe and North America are no longer the biggest retail markets; nor do they epitomize the leading edge of retail as has long been the case, with innovations like the department store, the mall, catalogue shopping, and e-commerce. Shoppers are increasingly Asian. “Last year China and America were almost neck-and-neck as the world’s biggest retail markets. China’s two biggest online marketplaces, Alibaba’s Taobao and Tmall, both do more third-party business than Amazon.” And Asia’s shoppers are now at the frontier of retail, with innovations like livestreaming e-commerce.

A second change is that, beyond low prices, younger shoppers are increasingly influenced by their social, ethical, and political values when making buying decisions. They’re selecting  which brands to engage with based on their social values like environmental credentials and workplace environment. Well managed firms work hard to establish the kind of positive reputation that attracts people to want to be associated with the brand and its products and services. This is particularly important in our Internet age, which enables a company’s actions to be instantly communicated to all. “One way that capitalism adapts to society’s changing preferences is through government regulation and laws, which voters influence, at least in democracies. But the dynamic response of companies to the signals that consumers send is a force for change, too,” and the reason firms spend considerable time, energy and funds nurturing their brands.

The final big change is the increasingly digitalization of the economy. The explosive growth of mobile devices means that a company can be engaged with its customers not only when they’re shopping online, but wherever they are, - at home, at work, or in a store. “More accurate and voluminous data about shopping patterns are breaking down the decades-long relationship between mass consumption and mass production. In its place is a more varied world in which the shopper can decide whether to buy online or in store, whether to shop via platforms or from individual brands, and whether to accept targeted ads or not.”

The Coming Era of Productivity Growth

“The last 15 years have been tough times for many Americans, but there are now encouraging signs of a turnaround,” wrote economists Erik Brynjolfsson and Georgios Petropoulos in The Coming Productivity Boom, a recent opinion article in the MIT Technology Review. “Productivity growth, a key driver for higher living standards, averaged only 1.3% since 2006, less than half the rate of the previous decade. But on June 3, the US Bureau of Labor Statistics reported that US labour productivity increased by 5.4% in the first quarter of 2021. What’s better, there’s reason to believe that this is not just a blip, but rather a harbinger of better times ahead: a productivity surge that will match or surpass the boom times of the 1990s.”

After growing at an average annual rate of around 2.8% between 1947 and 1973, US productivity has significantly slowed down, except for the Internet-driven productivity boost between 1996 and 2004. Despite the relentless advances of digital technologies over the past 15 years, - from smartphones and broadband wireless to cloud computing and machine learning, - productivity has only grown at an anemic 1.3%, between 2006 and 2019. Most OECD countries have seen similar slowdowns.

What accounts for this puzzling so-called productivity paradox and when might it finally end? Over the past several years, Brynjolfsson and his various collaborators have explored this question, first at MIT where he was faculty director of the Initiative on the Digital Economy, and since 2020 at Stanford, where he’s Director of the Stanford Digital Economy Lab. Brynjolfsson discussed alternative explanations for the paradox at a recent MIT conference.

The Post-Pandemic Future of Work: An Optimistic Outlook

“The COVID-19 pandemic-induced lockdowns and related global recession of 2020 have created a highly uncertain outlook for the labour market … millions of workers have experienced changes which have profoundly transformed their lives within and beyond work, their well-being and their productivity,” said the World Economic Forum (WEF) in The Future of Jobs Report 2020, published in October, 2020. “Comparing the impact of the Global Financial Crisis of 2008 on individuals with lower education levels to the impact of the COVID-19 crisis, the impact today is far more significant and more likely to deepen existing inequalities.”

The Economist  was considerably more optimistic in a special report on The Future of Work in its April 10 issue, which included several articles on the subject. “A jobs rebound, shifting politics and technological change could bring a golden age for labour in rich countries,” said the overview article. “It might seem premature to predict a wonderful world of work only a year on from a labour-market catastrophe. But America is showing how rapidly jobs can come back as the virus recedes. In the spring of 2020 the country’s unemployment rate was nearly 15%. Now it is already just 6% after a year containing five of the ten best months for hiring in history.”

The key reason for The Economist’s optimistic outlook is that as labor markets recovers, two deeper shifts are unfolding: a political environment which is becoming friendlier to workers than it’s been in decades; and an accelerated digital economy which promises to bring about faster productivity growth. Let me briefly summarize each of these two shifts.

The Three Types of AI: Artificial, Authentic, and Augmented Intelligence

“The history of work - particularly since the Industrial Revolution - is the history of people outsourcing their labor to machines,” notes a recent article in the Harvard Business Review, - AI Should Augment Human Intelligence, Not Replace It, - by National University of Singapore professor David De Cremer and chess grandmaster Garry Kasparov. “While that began with rote, repetitive physical tasks like weaving, machines have evolved to the point where they can now do what we might think of as complex cognitive work, such as math equations, recognizing language and speech, and writing. Machines thus seem ready to replicate the work of our minds, and not just our bodies.”

Throughout the Industrial Revolution there were periodic panics about the impact of automation on jobs, going back to the so-called Luddites, - textile workers who in the 1810s smashed the new machines that were threatening their jobs. Automation does indeed substitute for labor. However, automation also complements labor, raising economic outputs in ways that often lead to more long-run employment, not less.

Most jobs involve a number of tasks or processes. Some of these tasks are more routine in nature, while others require judgement, social skills and other human capabilities. The more routine, rules-based the task, the more amenable it is to automation. But just because some of the tasks have been automated, does not imply that the whole job has disappeared. To the contrary, automating the more routine parts of a job will often increase the productivity and quality of workers by complementing their skills with machines and computers, as well as enabling them to focus on those aspect of the job that most need their attention.

The Transformation of Logistics in the Retail Industry

In the spring of 2018, MIT launched the Work of the Future Task Force to understand the impact of our increasingly intelligent machines on the future of work, and how to best harness these technological innovations for social benefit. The MIT-wide task force released its findings and recommendations in a November, 2020 report, - Building Better Jobs in an Age of Intelligent Machines.

In addition to the task force report, the Work of the Future initiative has published a number of working papers and research briefs on related topics. I’d like to now discuss one of those briefs, The Future of Work in Logistics by Arshia Mehta and Frank Levy, which explored the transformation of the retail industry since the advent of e-commerce in the 1990s. The brief is a very interesting case study of the evolution of the retail industry over the past few decades.

“Twenty years ago, U.S. distribution networks were built to deliver products in bulk to retail stores,” wrote the authors. “Today, large parts of distribution networks are built to deliver individual items to home residences. The shift has been driven by technology, working through e-commerce, and recently reinforced by the COVID-19 pandemic.”

What Musical Mindsets Can Teach Us About Business Innovation

In their recently published book, Two Beats Ahead: What Musical Minds Teach Us About Innovation, Panos Panay and R. Michael Hendrix argue that “the mindsets developed by musicians make them good entrepreneurs.” Panay is currently Senior VP for Global Strategy and Innovation at the Berklee College of Music. On June 22, he was appointed Co-President of the Recording Academy effective August, 2021. Hendrix is a Partner and Global Design Director at IDEO.

“[T]he creative mindset is more than a unique approach to entrepreneurship, more than drawing upon the improvisation of jazz or practicing until our fingers bleed,” write Panay and Hendricks. “As musicians, we believe that there is something instructive here for our work as entrepreneurs and business leaders. Musicians know how to create moments that break patterns, fill gaps, capture our attention, and inspire not only because of skills they have developed at a keyboard or a microphone, but because they have honed their ability to listen.”

The book is based on interviews with musicians, songwriters and producers who’ve succeeded as both performers and entrepreneurs. The authors interviewed a number of musicians, including Justin Timberlake, Pharrell Williams, Imogen Heap, T Bone Burnett, and Desmond Child. In addition, they surveyed the careers of Björk, Dr. Dre, Jimmy Iovine, Gloria and Emilio Estefan, and others who’ve had a major impact on the music industry as creative artists and business leaders.

What Might the World Be Like in 2040?

The mission of the National Intelligence Council (NIC) is to lead intelligence integration and long-term strategic thinking across a wide variety of sources, including the US Intelligence Community, policy makers, and experts in academia and the private sector. Every four years, the NIC develops a Global Trends report that examines the key trends and uncertainties that will shape the global environment during the next two decades. This is done to provide the incoming administration with a framework for long-range strategic policy assessment. Global Trends 2040 - A More Contested World (GT2040), the latest NIC report, was published in March, 2021, a few weeks after President Joe Biden’s inauguration. Let me briefly discuss.

Key Recurring Themes

“During the past year, the COVID-19 pandemic has reminded the world of its fragility and demonstrated the inherent risks of high levels of interdependence,” notes the report in its introduction.  Not surprisingly, given that we’ve been living through the most significant global disruption since WW2, GT2040 paints a rather dark picture of what lies ahead.

“In coming years and decades, the world will face more intense and cascading global challenges ranging from disease to climate change to the disruptions from new technologies and financial crises. These challenges will repeatedly test the resilience and adaptability of communities, states, and the international system, often exceeding the capacity of existing systems and models. This looming disequilibrium between existing and future challenges and the ability of institutions and systems to respond is likely to grow and produce greater contestation at every level.” As a NY Times editorial observed, “Experts in Washington who have read these reports said they do not recall a gloomier one.”

Leveraging Cloud Computing to Enhance the Nation’s Cybersecurity

There’s clearly an urgent need to significantly improve the security and resilience of IT systems and applications in light of the growing threat of cyberattacks, which FBI director Christopher Wray recently compared to addressing the challenge of global terrorism following the 9/11 attack. Earlier this week, the NY Times published this front page article - Once, Superpower Summits Were About Nukes. Now, It’s Cyberweapons, that said: “The rising tempo and sophistication of recent attacks on American infrastructure - from gasoline pipelines running up the East Coast, to plants providing a quarter of America’s beef, to the operations of hospitals and the internet itself - has revealed a set of vulnerabilities no president can ignore.” On May 12, President Biden issued an Executive Order to Improve the Nation’s Cybersecurity, a welcome and very important step.

Cloud-based technologies and Cloud Service Provides (CSPs) can play a major role in improving the nation’s cybersecurity. Over the years, CSPs have invested billions in cloud security, hired thousands of top cyber experts, and developed an array of new tools and methods. CIOs generally agree that the security on cloud platforms is superior to that of in-house data centers, a major reason why the top IDC prediction for the post-pandemic new normal was that “By the end of 2021, based on lessons learned, 80% of enterprises will put a mechanism in place to shift to cloud-centric infrastructure and applications twice as fast as before the pandemic.”

“Cloud computing drives innovation and productivity across the economy, just as the electric grid did a century ago - yet it is more capable and dynamic.” This is the overriding message of Secrets From Cloud Computing’s First Stage: An Action Agenda for Government and Industry, a report by Bill Whyman that was recently published by the Information Technology & Innovation Foundation (ITIF). As someone who’s long been following and writing about cloud computing, I found the report quite instructive. It includes a very good introduction to cloud computing, its economic impact and market dynamics, and the areas where cloud particularly excels. But, it also addresses the key challenges that cloud must overcome to fully achieve its benefits, as well as the need for a policy agenda for cloud computing, - a very important area that hasn’t received as much focus.

Cloud’s Trillion Dollars 2030 Potential

“Thanks in part to cloud, Moderna was able to deliver the first clinical batch of its vaccine candidate (mRNA-1273) to the US National Institute of Health for phase one trials just 42 days after the initial sequencing of the virus,” wrote the authors of a recent McKinsey article, - Cloud’s trillion dollar prize is up for grabs. When the COVID-19 pandemic hit, “The company was well positioned to quickly design research experiments and to harness its automated laboratory and manufacturing processes and enhanced drug-discovery pipeline.”

Over the past year, a number of articles have pointed out that, in response to the pandemic, digital adoption by business and consumers has already reached levels that weren’t expected for many years. “More companies are starting to see the real benefits of cloud, which has been long heralded as a catalyst for innovation and digital transformation, thanks to its ability to increase development speed and provide near-limitless scale,” adds the McKinsey article. “While Moderna’s success illustrates the business opportunities that cloud makes possible, it only scratches the surface of the potential value at stake. A detailed review of cloud cost-optimization levers and value-oriented business use cases foresees more than $1 trillion in run-rate EBITDA [an accounting measure of a company’s overall financial performance] across Fortune 500 companies as up for grabs in 2030.”

To quantify cloud’s 2030 trillion dollar potential, - an estimate with a range of $0.7 to $1.2 trillion, - McKinsey analyzed the impact of cloud on worldwide IT spending based on independent surveys of over 1,000 organizations. As part of its research, it assessed over 700 use cases across 19 industries to help them forecast the revenues and financial performance of Fortune 500 companies by 2030.

The research looked at cloud adoption along three dimensions, - rejuvenate, innovate, and pioneer. It estimated the specific drivers of value across the first two dimensions and the likely growth opportunities for the third. Let me summarize the article’s key findings.

The Emergence of Central Bank Digital Currencies

Bitcoin was created in October of 2008 with the release of Bitcoin: A Peer-to-Peer Electronic Cash System, the original design paper which also introduced the blockchain architecture. A decade later, The Economist published a detailed evaluation of Bitcoin which succinctly concluded that “Bitcoin and other cryptocurrencies are useless.”

“Bitcoin, the first and still the most popular cryptocurrency, began life as a techno-anarchist project to create an online version of cash, a way for people to transact without the possibility of interference from malicious governments or banks,” it further argued. “A decade on, it is barely used for its intended purpose. Users must wrestle with complicated software and give up all the consumer protections they are used to. Few vendors accept it. Security is poor. Other cryptocurrencies are used even less.”

But last month, the May 8 issue of The Economist reached a very different conclusion in its assessment of central bank digital currencies (CBDCs), - i.e., e-dollars, e-yuans, or e-euros, - which it called “The digital currencies that matter.”

“Bitcoin has gone from being an obsession of anarchists to a $1trn asset class that many fund managers insist belongs in any balanced portfolio. … Yet, as our special report explains, the least noticed disruption on the frontier between technology and finance may end up as the most revolutionary: the creation of government digital currencies, which typically aim to let people deposit funds directly with a central bank, bypassing conventional lenders. These govcoins are a new incarnation of money. They promise to make finance work better but also to shift power from individuals to the state, alter geopolitics and change how capital is allocated. They are to be treated with optimism, and humility.”

A Biological Framework for the Study of Labor Market Resilience

I recently read Universal Resilience Patterns in Labor Markets, - an article published earlier this year in Nature Communications by members of MIT Connection Science and the Max Planck Institute for Human Development. The article analyzed the resilience of labor markets in US cities using a framework inspired by biological ecosystems.

Biological principles have long been an inspiration for the study of sociotechnical systems, - that is, systems that deal not only with complex technologies and infrastructures, but also with the even more complex issues associated with human and organizational behaviors, such as firms, industries, economies, and cities. For example, a 2016 Harvard Business Review article, The Biology of Corporate Survival, applied evolutionary biology principles to analyze why businesses are disappearing faster than ever before.

“[T]he typical study of urban labor at equilibrium obfuscates responses to out- of-equilibrium disruptions,” notes the Nature article. “Cities are the innovation centers of the US economy, but technological disruptions can exclude workers and inhibit a middle class. Therefore, urban policy must promote the jobs and skills that increase worker pay, create employment, and foster economic resilience.”

Business and Technology Predictions for 2021 and Beyond

Earlier this year, I attended Predictions 21, an online event organized by Forrester Research to help companies understand the key business and technology dynamics that will shape 2021 and beyond. “Faced with the pandemic, firms did things that once seemed impossible - sometimes overnight,” said the accompanying event guide. “Under the relentless pressure of new customer realities, the future came into focus: The value of your company depends on how customer-obsessed, resilient, creative, and adaptive you are in jumping to the next growth curve in your industry. … 2021 will be the year that every company - not just the 15% of firms that were already digitally savvy - doubles down on technology-fueled experiences, operations, products, and ecosystems.”

The past year has been truly chaotic. How can firms formulate their strategies for the next few years in such an uncertain environment? But, as former US president Dwight Eisenhower famously said when he was Commander of Allied Forces in WWII: “In preparing for battle I have always found that plans are useless but planning is indispensable.” In other words, you must carefully assess the various directions in a highly uncertain future while being ready to flexibly adjust to changing circumstances.

Much has been written about the post-pandemic new normal. There are multiple opinions on a number of areas, such as cities, globalization, supply chains, and labor markets. But, just about everyone predicts an increasingly digital post-pandemic new normal. “The COVID-19 crisis seemingly provides a sudden glimpse into a future world, one in which digital has become central to every interaction,” said McKinsey in an April, 2020 article. “The adoption of new technological behaviours in response to the pandemic, from video-conferencing to online shopping, means usage has already reached levels that were not expected for many more years,” noted The Economist several months later.

In addition to the online webinar, Predictions 21 includes a number of related articles and videos. Let me summarize a few of Forrester’s key predictions.

Can We Look Forward to a New Decade of Innovation?

Can we  look forward to a new decade of innovation, asked The Economist in its January 16 issue. “The 2010s were marked by pessimism about innovation,” notes the issue’s overview article. “Productivity growth was lackluster and the most popular new inventions, the smartphone and social media, did not seem to help much… Promising technologies stalled, including self-driving cars, making Silicon Valley’s evangelists look naive.”

“Today a dawn of technological optimism is breaking,” adds the article. Some giddily predict a new decade of progress, - a kind-of 21st century roaring Twenties. While some of this optimism may be overblown, “there is a realistic possibility of a new era of innovation that could lift living standards, especially if governments help new technologies to flourish.”

There are historical precedents for such optimism. The Roaring Twenties was a decade of economic growth and widespread prosperity, as the country recovered from the dual devastations of World World I and the Spanish flu pandemic. Technological advances like electrification, consumer appliances, the mass production of cars, and the advent of commercial aviation transformed the US into the richest country in the world.

Then following World War II and the onset of the Cold War, the federal government significantly expanded its support of R&D in the private and public sectors, making the US the undisputed leader in science, engineering, medicine and other disciplines. The blueprint for R&D in post-war America was laid out by presidential science advisor Vannevar Bush in his 1945 report, Science The Endless Frontier: “New knowledge can be obtained only through basic scientific research” conducted in universities and research labs, which is then applied to develop new products by the private sector and new and improved weapons by the defense sector.

Will AI Ever Be Smarter Than a Baby?

I recently listened to a fascinating podcast where NY Times columnist Ezra Klein interviewed Berkeley psychologist Alison Gopney. Professor Gopney is best known for her research in cognitive science, particularly the study of children’s learning and development. She’s written extensively on the developmental phases of the human brain from babies to adults.

Gopnik, a member of the Berkeley AI Research group, has also been exploring the differences between human and machine intelligence, more specifically, what babies can teach us about AI. She’s long argued that babies and young children are smarter than we might think. In some ways, they’re even smarter than adults, let alone way smarter than the most advanced AIs.  

What do we mean by intelligence?

In 1994 the Wall Street Journal published the Mainstream Science on Intelligence, an article that included a definition that was agreed to by 52 leading academic researchers in fields associated with intelligence:

“Intelligence is a very general mental capability that, among other things, involves the ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly and learn from experience. It is not merely book learning, a narrow academic skill, or test-taking smarts. Rather, it reflects a broader and deeper capability for comprehending our surroundings - ‘catching on,’ ‘making sense’ of things, or ‘figuring out’ what to do.”

The Post-Pandemic Outlook for Technology, Jobs, and Skills

“The COVID-19 pandemic-induced lockdowns and related global recession of 2020 have created a highly uncertain outlook for the labour market,” said the World Economic Forum (WEF) in The Future of Jobs Report 2020. The pandemic has caused labor markets to change significantly faster than previously expected. What used to be considered the future of work has already arrived. As McKinsey noted in a May, 2020 article: “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.”

The WEF report aims to shed light on the post-pandemic outlook for technology adoption, jobs and skills over the next five years, including detailed quantitative profiles on 15 industry sectors and 26 advanced and emerging countries. The report is based on a survey of senior executives from nearly 300 global companies which collectively employ 8 million workers. The survey asked 49 questions on the outlook for their companies’ workforce through 2025, including major trends affecting the labor market, the technologies their companies are adopting, the expected evolution of jobs and skills, their training and reskilling programs, and the near-term impact of the pandemic on their workforce.

“The global shift to a future of work is defined by an ever-expanding cohort of new technologies, by new sectors and markets, by global economic systems that are more interconnected than in any other point in history, and by information that travels fast and spreads wide. … As a new global recession brought on by the COVID-19 health pandemic impacts economies and labour markets, millions of workers have experienced changes which have profoundly transformed their lives within and beyond work, their well-being and their productivity. One of the defining features of these changes is their asymmetric nature - impacting already disadvantaged populations with greater ferocity and velocity.”

The Intriguing Nature of Non-Fungible Tokens

The blockchain first came to light in 2008 as the digital ledger for bitcoin transactions. The blockchain creator’s original vision was limited to enabling peer-to-peer bitcoin transactions with no need for a bank or government agency to certify the validity of the transactions. But, like the Internet, electricity and other transformative technologies, blockchain soon transcended its original objectives.

Over the years, blockchain technologies have evolved along two major lines. One continues to focus on blockchain as the underlying platform for bitcoin, as well as a wide variety of cryptoassets, such as digital tokens and cryptocurrencies. The other focuses on the use of blockchain in the business world, - a kind of Internet 2.0. The cryptocurrency camp is based mostly on public permissionless blockchains, which anyone can join and require some kind of proof-of-work or proof-of-stake systems. The business camp, - best characterized by Hyperledger, - is based on private or public permissioned blockchain networks to support transactions among institutions that need not know nor trust each other.

Given my professional history with the Internet and e-business, I’ve been almost exclusively focused on the business camp for two major reasons. First, blockchain technologies can help us enhance the security of Internet transactions and data, by developing a layer with the required standard services and their open source implementations for secure communication, storage and data access. And second, blockchain technologies can significantly improve the efficiency, resilience, and management of supply chains, financial services, and other complex global applications involving multiple institutions across multiple countries.

I have not paid much attention to bitcoin or other cryptoassets. But recently, I’ve become quite intrigued by non-fungible tokens (NFTs). To me, NFTs are further evidence that, as with the Internet of Things (IoT), we’re increasingly living in a hybrid physical-digital world. Let me explain.

The Increasing Economic Value of Digital Capital

A firm’s financial statement comprises two distinct types of assets. Tangible assets are mostly physical in nature, and include vehicles, land, plants, equipment, and furniture, as well as financial assets like stocks, bonds, account receivables, and cash which have a concrete contractual value. On the other hand, intangible assets aren’t physical. They include patents, copyrights, trademarks, goodwill, brand value, human capital, R&D, software, and data. Intangibles do have a monetary value since they represent future potential revenue, but they’re more difficult to value because, unlike tangibles, their costs and market values are hard to determine.

The economic value of intangible assets has truly exploded over the past several decades. According to a 2019 research report , the overall value of the S&P 500 in 1975 was $715 billion, of which 17% was intangible. By 1995, intangibles had risen to 68% of a $4.6 trillion S&P value. The value of intangibles continued to climb in our 21st century digital economy, reaching 84% of the $25 trillion overall S&P value in 2018. The reason for this fast rising valuations is that intangible capabilities are a major source of a company’s long-term competitive strengths, and are generally quite complex to build and replicate. Yet, conventional accounting treats these capabilities not as company investments but as expenses, which means that their funding isn’t reflected as capital on balance sheets.

“For digitally-focused firms, investments in the intangible assets needed to realize value from new technologies – like cumulative investment in skills training, new decision-making structures within the firm, management practices, and software customization – often account for significantly greater total costs than the technologies themselves,” notes Digital Capital and Superstar Firms, an NBER working paper published in December, 2020.

The paper is focused on the digital capital that’s required to create value out of a company’s investments in hardware, software, and other IT assets that are recorded as tangible capital investments on a company’s financial statement. It introduces a set of methods for quantifying the value of digital capital investments, as well as their impact on a company’s long term productivity and growth.

The Current State of Cloud Computing

In June, 2008 I gave a talk at a conference on The Promise and Reality of Cloud Computing. In his closing remarks, the conference organizer noted that most everyone had agreed that something big and profound was going on, but they weren’t quite sure what it was they were excited about. “There is a clear consensus that there is no real consensus on what cloud computing is,” he said. A few months later, The Economist published a special report on cloud computing with several articles on the subject. In the lead article, technology editor Ludwig Siegele started out his definition of cloud computing by first giving a very succinct history of computing:

“In the beginning computers were human. Then they took the shape of metal boxes, filling entire rooms before becoming ever smaller and more widespread. Now they are evaporating altogether and becoming accessible from anywhere. Computing has constantly changed shape and location - mainly as a result of new technology, but often also because of shifts in demand. Now, … it is turning into what has come to be called a ‘cloud’, or collections of clouds. Computing power will become more and more disembodied and will be consumed where and when it is needed.”

A major reasons for both the excitement and lack of consensus about cloud is that we were basically seeing the emergence of a new model of computing in the IT world. In the sixty years or so since there’s been an IT industry, cloud is only the third such model. First came centralized computing in the early ’60s and ’70s, followed by the distributed client-server model in the 1980s. It’s been difficult to come up with a simple definition of cloud computing, because there’s no single dimension around which to define a computing model. It’s like the fable of the blind men and the elephant. Each one touches a different part of the elephant. They then compare notes on what they felt, and learn that they’re in complete disagreement.

The Increasing Influence of Recommendation Systems in Our Everyday Lives

A few years ago, I attended a seminar by University of Toronto professor Avi Goldfarb on the economic value of AI. Goldfarb explained that the best way to assess the impact of a new radical technology is to look at how the technology reduces the cost of a widely used function. Computers, for example, are powerful calculators whose cost of arithmetic and other digital operations have dramatically decreased over the past several decades. As a result, we’ve learned to define all kinds of tasks in terms of digital operations, e.g., financial transactions, inventory management, word processing, photography. Similarly, the Internet and World Wide Web have drastically reduced the cost of communications and of access to all kinds of information, - including numbers, text, pictures, music and videos.

Viewed through this lens, the data and AI revolution can be viewed as reducing the cost of predictions. Predictions mean anticipating what is likely to happen in the future. Over the past decade, increasingly powerful computers, advanced machine learning algorithms, and the explosive growth of big data have enabled us to extract insights from the data and turn them into valuable predictions. As was previously the case with digital operations, communications and access to information, - we’re now able to reframe all kinds of applications as prediction problems. A major such family of applications are recommendation engines or recommender systems, which Wikipedia defines as “a subclass of information filtering system that seeks to predict the ‘rating’ or ‘preference’ a user would give to an item.”

“The essential function of recommender systems is mathematically predicting personal preference,” writes MIT visiting scholar Michael Schrage in his recently published book Recommendation Engines. But, “recommendation engines are far more intriguing and important than their definitions might suggest,” as they not only predict but also shape their users’ preferences. Throughout the book, Schrage explores the human yearning to get good, practical and actionable advice, -  whether from the gods, astrology or self-help books, - and the evolution of recommendations into our ubiquitous algorithm-based technologies to the point where they’ve almost become an extension of our brains. “More people around the world are becoming more reliant - even dependent - upon recommendation engines to better advise, inform, and inspire them.”

“Recommenders increasingly influence how individuals spend their time, money, and energy to get more from life. That explains why global organizations ranging from Alibaba to Netflix to Spotify to Amazon to Google invest so heavily in them.” These powerful platforms are driven by their huge economies of scale, - which are largely based on their highly personalized recommendations. The larger the network, the more data is available for recommending highly personalized offerings. That’s what network effects are all about: the more products or services a platform offers, the more users it will attract, helping it then attract more offerings, which in turn brings in more users, generates more data, and makes the platform even more valuable

The Changing Nature of the Liberal Arts in the Digital Economy

What is meant by the liberal arts? Here is a succinct dictionary definition: “The academic course of instruction intended to provide general knowledge and usually comprising the arts, humanities, natural sciences, and social sciences, as opposed to professional or technical subjects.” And, here is a more thorough explanation: “A liberal arts education is by nature broad and diverse, rather than narrow and specialized…  [it] is not intended to train you for a specific job, though it does prepare you for the world of work by providing you with an invaluable set of employability skills, including the ability to think for yourself, the skills to communicate effectively, and the capacity for lifelong learning.”

Over the past few decades, business, engineering, and other professions not previously associated with the liberal arts have embraced a number of its attributes. A few years ago, for example, I came across an article about the efforts of Roger Martin to transform business education. At the time, Martin was the Dean of the Rotman School of Management at the University of Toronto. He had long been advocating “that students needed to learn how to think critically and creatively every bit as much as they needed to learn finance or accounting. More specifically, they needed to learn how to approach problems from many perspectives and to combine various approaches to find innovative solutions.” Such a transformation would require business schools to move into territory more traditionally associated with the liberal arts.

Similarly, in a 2006 report, the National Academy of Engineering called for reforming engineering education. “New graduates were technically well prepared but lacked the professional skills for success in a competitive, innovative, global marketplace. Employers complained that new hires had poor communication and teamwork skills and did not appreciate the social and nontechnical influences on engineering solutions and quality processes.”

A few years ago, USC’s Annenberg School of Communications and Journalism conducted a study to better understand the key competencies companies were looking for. Future leaders, the study found, must be strong in quantitative, technical and business skills. But to advance in their careers, they also need to be good strategic thinkers and must have strong social and communications skills. Companies were looking for so called T-shaped professionals who combine deep quantitative, technical, problem solving hard skills with broad multidisciplinary, communications, and social soft skills that enable them to collaborate with experts in other fields.

The Current State of AI Adoption

For the past few years, McKinsey has been conducting a yearly online survey to help assess the state of AI adoption. The 2019 survey garnered responses from over 2,300 companies, and found that AI was becoming more mainstream, with nearly 80% of the responding companies using AI in some capacity. Most of these companies saw measurable benefits from their AI deployment, with 63% reporting year-over-year (YOY) revenue increase, while 44% reported YOY cost savings. However, much work was still necessary to scale the use of AI across the company, manage the risks, and retrain their workforce.

The most recent survey, took place in June of 2020 and received responses from almost 2,400 participants from different regions, industries, company sizes and functions. The State of AI in 2020, published in November, found that revenue increases had become a bit more common (66%) compared to the previous year, while cost decreases were now somewhat less common (40%). The biggest year-over-year increases were found in the strategy and finance functions (73% vs 59%), risk management (68% vs 57%), manufacturing (71% vs 61%), and supply-chain management (72% vs 63%). The biggest YOY cost decreases were found in strategy and finance (32% vs 50%), risk management (38% vs 54%), manufacturing (50% vs 64%), human resources (43% vs 55%), and product and/or service development (21% vs 29%).

What accounts for these (relatively small) differences between the two most recent surveys? “What we’ve said in the past about ‘following the money’ to find where AI adds value in organizations still holds true,” explained the report. “And, overall, many companies focused on growth in 2019 …; for that reason, it’s likely that we saw more companies driving revenues with AI rather than decreasing their costs - not because AI can’t effectively reduce costs.”

How Can Blockchain Become a Truly Transformative Technology?

I first became interested in blockchain technologies when in 2016 the World Economic Forum (WEF) named The Blockchain in its annual list of Top Ten Emerging Technologies citing its potential to fundamentally change the way markets and governments work. The WEF noted that “Like the Internet, the blockchain is an open, global infrastructure upon which other technologies and applications can be built. And like the Internet, it allows people to bypass traditional intermediaries in their dealings with each other, thereby lowering or even eliminating transaction costs.”

The blockchain first came to light in 2008 as the architecture underpinning bitcoin, the best known and most widely held digital currency. The blockchain’s original vision was limited to enabling bitcoin users to transact directly with each other with no need for a bank or government agency to certify the validity of the transactions. But, like the Internet, electricity and other transformative technologies, blockchain has transcended its original objectives. Over the years, blockchains, - and the more encompassing distributed ledger technologies (DLT), - have developed a following of their own as distributed data base architectures with the ability to handle trust-less transactions where no parties need to know nor trust each other for transactions to complete.

Could blockchain/DLT become truly transformative technologies? And if so, what will it take?

Ten IT Predictions for the Post-Pandemic New Normal

“Spurred on by the world reaction to the disruptions caused by the global pandemic in 2020, the global economy remains on its way to its digital destiny, as most products and services are based on a digital delivery model or require digital augmentation to remain competitive,” said a recently published IDC study on the key trends that will shape the IT industry over the next five years.

IDC’s overriding conclusion is that the Covid-19 pandemic will significantly accelerate the digitalization of the global economy  “The majority, 65%, of global GDP will be digitalized by 2022, driving $6.8 trillion of IT spending from 2020 to 2023.”

The study highlights ten predictions that will drive the IT industry in the post-pandemic new normal, including the challenges faced by CIOs and IT professional as they manage the implications to their institutions over the next five years.  Let me summarize IDC’s top ten predictions.

Is Work-from-Anywhere Here to Stay?

Remote work has been around for a few decades, but took off in the mid-late 1990s with the explosive growth of the Internet.  There were predictions that the Internet would lead to the decline of cities, because technology was making location less relevant to our work and personal lives.  Why would anyone choose to live in an expensive, stressful metropolitan area and endure a long daily commute?  However, instead of declining, superstar cities continued to attract talented, ambitious knowledge workers, and to generate the greatest levels of economy activity and innovation.

But, even before the pandemic, “a movement was brewing within knowledge-work organizations,” wrote Harvard professor Prithwiray (Raj) Choudhury in a recent Harvard Business Review article, Our Work-from-Anywhere Future.  “Personal technology and digital connectivity had advanced so far and so fast that people had begun to ask, ‘Do we really need to be together, in an office, to do our work?’”

“We got our answer during the pandemic lockdowns.  We learned that a great many of us don’t in fact need to be colocated with colleagues on-site to do our jobs.  Individuals, teams, entire workforces, can perform well while being entirely distributed - and they have.  So now we face new questions: Are all-remote or majority-remote organizations the future of knowledge work?  Is work from anywhere (WFA) here to stay?”

The Surprising Power of Business Experimentation

We’ve long associated innovation breakthroughs with science and technology coming out of R&D labs, e.g., the transistor, penicillin, DNA sequencing, TCP/IP protocols, and so on.   Such major lab-based breakthroughs are at one end of the innovation spectrum.  At the other end are market-facing innovations, whose purpose is to create appealing and intuitive user experiences, new business models, and compelling market-based strategies.

Lab-based innovations were generally born when scientists, mathematicians or engineers developed new theories, technologies, algorithms or programs in an R&D lab.  Over time, often years, the innovations found their way to the marketplace.  Since technology and markets advanced at a relatively slow pace, there was little pressure to reduce the transition times from lab to market.  This was the prevailing innovation model through most of the 20th century.

It all started to change in the 1980s as the rate and pace of technology advances significantly accelerated.  The hand-offs and elapsed times to take an innovation from lab to market were no longer competitive, especially with products based on fast changing digital technologies.  Start-up companies significantly shortened the time-to-market for new products and services, putting huge pressure on companies still operating under the old rules.

These competitive pressures, were further exacerbated by the explosive growth of the Internet in the 1990s, as I personally learned when becoming general manager of the newly established IBM Internet Division in December of 1995.  A lot was starting to happen around the Internet, but it was not clear where things were heading, and in particular what the implications would be to the world of business.  With the Internet, there was no one technology or product you could work on in the labs that would make you a success in the marketplace.  This time around, the strategy itself had to come from the marketplace, not the labs.

Embracing the Internet turned out to be much more than a technology change.  It had a very big impact on the overall culture of IBM and many other companies, paving the way for a more outside-in approach to innovation based on continuous marketplace experimentation. 

In his 2020 book Experimentation Works: The Surprising Power of Business Experiments, Harvard professor Stefan Thomke explains the major changes that’ve been taking place in innovation and experimentation over the past 20 - 25 years.

The Intangible Asset Revolution

“Take all the physical assets owned by all the companies in the S&P 500, all the cars and office buildings and factories and merchandise, then sell them all at cost in one giant sale, and they would generate a net sum that doesn’t even come out to 20% of the index’s $28 trillion value,” said Epic S&P 500 Rally Is Powered by Assets You Can’t See or Touch, an article in Bloomberg published on October 21, 2020, -  a day when intangible assets made up more than 84% of the S&P value.

“The rise of intangibles helps explain why many American workers have recently had it so rough, with wages stagnating and benefits disappearing,” adds the article.  And, given our increasingly digital post-pandemic new normal, we can expect the share of intangibles to go higher, “a source of deep concern for those who worry about things like employment and inequality.”

Intangible assets are easier to define as the opposite of tangible assets.  Tangible assets are generally physical in nature, including vehicles, land, plants, equipment, and furniture, but they also include financial assets like stocks, bonds, account receivables, and cash which have a concrete contractual value.   On the other hand, intangible assets are neither physical nor have a concretely specified financial value.  Intangibles include patents, copyrights, trademarks, goodwill, brand value, human capital, R&D, software, and data.  Despite having no physical existence, intangibles have a monetary value since they represent potential revenue, but that value must be established based on accounting principles.  And, unlike tangible assets, intangibles are difficult to value and insure.

According to a 2019 research report by the Ponemon Institute, the value of intangible assets has truly exploded over the past several decades, right along with our increasingly digital economy.  In 1975, the overall value of the S&P 500 was $715 billion, of which 17% was intangible.  In 1985, out of a total value of $1.5 trillion, 32%, or around one third was intangible.  By 1995, the percentages had switched, with intangibles now being 68% of $4.6 trillion.  Intangible values continued to climb to 80% out of $11.6 trillion in 2005; and to 84% of $25 trillion in 2018.