In September of 2018, McKinsey published a report on the impact of AI on the world economy. The report’s overriding finding was that AI has the potential to incrementally add 16 percent or up to $15.4 trillion by 2030 to annual global economic output, — an average contribution to productivity growth of about 1.2 percent. McKinsey’s 2018 report was published before the advent of generative AI and related technologies lik large language models (LLMs) and chatbots like ChatGPT that have been taking AI to a whole new level in the past few years.
In June of 2023, McKinsey published, “The Economic Potential of Generative AI: The Next Productivity Frontier.” This new research study aims to take a first look at generative AI’s economic impact over and above the projections in its 2018 report. The 2023 report study evaluated the potential economic impact of generative AI by identifying 63 concrete use cases of generative AI that would lead to measurable outcomes. In addition, the study estimated how generative AI would affect the productivity of the global workforce by analyzing its potential impact on each of more that 2,100 detailed work activities across 850 occupations.
Not surprisingly given that generative AI is still in its early stages, the new report explains that “While generative AI is an exciting and rapidly advancing technology, the other applications of AI discussed in our previous report continue to account for the majority of the overall potential value of AI. Traditional advanced-analytics and machine learning algorithms are highly effective at performing numerical and optimization tasks such as predictive modeling, and they continue to find new applications in a wide range of industries. However, as generative AI continues to develop and mature, it has the potential to open wholly new frontiers in creativity and innovation.”
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