“Have you recently heard the CEO or other senior executive of a company say something like, we’re a technology company now?” asked Andrew McAfee ealier this year in his keynote at the 2024 MIT IDE Annual Conference. McAfee is a Principal Research Scientist at the MIT Sloan School of Management, and co-founder and co-director of MIT’s Initiative on the Digital Economy. “And in particular, when you heard that person say that, did you think to yourself that’s really not a technology company at all?”
He explained that what CEOs are trying to convey when they say that they run a technology company is that their company needs to be managed very differently now. The pressure to innovate, remain agile and execute at the very high level that technology companies have felt for the past two decades has actually been getting more intense and now applies to their own companies, regardless of the industry they are in.
McAfee’s keynote is based on his November, 2023 best seller The Geek Way: The Radical Mindset That Drives Extraordinary Results. The book’s thesis is succinctly articulated in its introduction: “A bunch of geeks have figured out a better way to run a company. As a result, they’re taking over the economy. And they’re just getting started.”
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