Irving Wladawsky-Berger

A Framework for Building AI Capabilities

After decades of promise and hype, artificial intelligence has finally reached a tipping point of market acceptance.  AI is seemingly everywhere.  Every day we can read about the latest AI advances and applications from startups and  large companies.  AI was the star of the 2018 Consumer Electronic Show earlier this year in Las Vegas.

But, despite its market acceptance, a recent McKinsey report found that AI adoption is still at an early, experimental stage, especially outside the tech sector.  Based on a survey of over 3,000 AI-aware C-level executives across 10 countries and 14 sectors, the report found that 20 percent of respondents had adopted AI at scale in a core part of their business, 40 percent were partial adopters or experimenters, while another 40 percent were still waiting to take their first steps.

The report adds that the gap between the early AI adopters and everyone else is growing.  While many companies have yet to be convinced of AI’s benefits, leading edge firms are charging ahead.  Companies need to start experimenting with AI and get on the learning curve, or they risk falling further behind. 

AI will likely become the most important technology of our era as it’s improved upon over time, but we’re still in the early stages of deployment.  It’s only been in the last few years that complementary innovations, especially machine learning have taken AI from the lab to early marketplace adopters.  And, history shows that even after technologies start crossing over into mainstream markets, it takes considerable time, - often decades, - for the new technologies and business models to be widely embraced by companies and industries across the economy.

Blockchain and the Promise of an Open, Decentralized Internet

The January 21 issue of the NY Times Magazine included a very good article, Beyond the Bitcoin Bubble, by science writer Steven Johnson.  His article aims to explain what blockchain, cryptocurrencies and related technologies are all about as well as their potential impact on the economy and society.  These are not only complex but esoteric subjects, as nicely illustrated in this funny video.  While blockchain and Bitcoin have been frequently in the news lately, beyond knowing that they have something to do with money, most people don’t really know what they are or why they should care.

This is not surprising.  In their early years, it’s hard for most people to appreciate the potential of a transformative technology.  There’s generally a considerable time-lag between the time we start reading articles about their exciting potential and their adoption by companies and industries across the marketplace.  This is particularly the case for general purpose technologies, like electricity, the Internet and blockchain, which are the most potentially transformative due to their widespread use.   Their deployment time-lags are longer because attaining their full benefits requires a number of complementary co-inventions and investments, including additional technologies, applications, processes, business models, and regulatory policies.

Human Beings Need a Story

It wasn’t that long ago that we didn’t have much use for probabilities in our daily life, - outside of weather reports, election predictions, baseball and financial markets.  But that’s all changed with the growing datafication of the economy and society.  Probabilities have been playing an increasing role in our work and personal life given our newfound ability to quantify just about anything.  In all kinds of everyday situations, - from medical diagnoses to financial decisions, -  we now have to accept the fact that it’s impossible to predict what will actually happen.  Instead, we have to get used to living in a complex world of uncertainties and probabilities.  We have to learn how to deal with the very messy world of big data, and how to best apply our learning to make good decisions and predictions.

Physics went through such a transition about 100 years ago.  In the deterministic world of classical mechanics, there’s always a real truth.  The same objects, subject to the same forces, will always yield the same results.  Elegant mathematical models can be used to make perfect predictions within the accuracy of their human-scale measurements.  Early in the 19th century, French mathematician and scientist Pierre-Simon Laplace observed that if we knew the precise state of the universe as represented by the position and speed of every one of its particles, classical mechanics would enable us to calculate all past and future states of the universe.

But, this predictable world began to fall apart in the early 20th century.  19th century classical physics was replaced by a kind of 20th century magical mystery tour, ruled by the new principles of quantum mechanics and relativity.   Classical mechanics could not explain the counter-intuitive and seemingly absurd behavior of energy and matter at atomic and cosmological scales.

At these scales, the world is intrinsically unpredictable.  Instead of a deterministic world, we now have a world based on probabilities.  You cannot predict all the future states of an electron, for example, based on its present state.  You can map out its behavior, but only as probability distributions of all the possible states it could be at.  Moreover, the Heisenberg uncertainty principle tells you that it’s impossible to know the exact state of a particle.  You cannot simultaneously determine its exact position and velocity with any great degree of accuracy no matter how good your measurement tools are.

Will There Be Enough Work in the Future?

Will there be enough work in the future?  Opinions are fairly divided between those who believe that technology advances will reduce human jobs, and those who believe that technology advances will produce as many jobs as they displace.  It’s easier to predict the jobs that will be automated away by technology, but much more difficult to predict the new jobs that these same technologies will create.  In the end, we don’t really know.

In December of 2017, the McKinsey Global Institute published Jobs Lost, Jobs Gained: Workforce Transition in a Time of Automation, a report that directly addresses this question.  The McKinsey study examined in great detail the work that’s likely to be displaced by automation through 2030, as well as the jobs that are likely to be created over the same period.  It analyzed data from 46 countries comprising almost 90 percent of global GDP, focusing particularly on six countries: China, Germany, India, Japan, Mexico and the US.  For each of this six countries, the study modeled the potential for employment changes in more than 800 occupations based on different scenarios for the pace of automation adoption and for future labor demand.

The report’s overall conclusion is that a growing technology-based economy will create a significant number of new occupations, - as has been the case in the past, - which will more than offset declines in occupations displaced by automation.  However, “while there may be enough work to maintain full employment to 2030 under most scenarios, the transitions will be very challenging - matching or even exceeding the scale of shifts out of agriculture and manufacturing we have seen in the past.”

The Challenges of Executing a Transformational Strategy

The 2018 MIT CIO Symposium will take place on May 23.  This year’s Symposium will be focused on the challenges of executing a digital transformation strategy.   It’s no longer enough to have formulated a digital strategy for the business.  As a number of recent reports have indicated, leading edge companies are pulling ahead of everyone else by pushing the boundaries of digitization.  And, having a strong digital foundation gives those companies a leg up in embracing data analytics, AI, blockchain, and other advanced technologies, further widening their advantage.  “The time for merely thinking digital has passed; the future belongs to the doers,” notes the Symposium’s website.

Why do so many organizations struggle to implement their well formulated strategies, especially transformational strategies like the transition to digital, that encompass new technologies, business models and management practices?  This is a question I’ve long been thinking about, having lived through IBM’s near-death experience in the early1990s.

Is it that in spite of all their efforts in strategy formulation, their management was unable to anticipate the new technology and market changes and were caught by surprise?  Or it is that, as if actors in a kind of Greek tragedy, they saw the changes coming and understood what had to be done, but were somehow unable to execute their strategies?

MIT’s Donald Sull has been exploring these questions for over 20 years.  As this 2015 HBR article notes, we know a lot more about strategy than about translating strategy into results.  “Books and articles on strategy outnumber those on execution by an order of magnitude…  A recent survey of more than 400 global CEOs found that executional excellence was the number one challenge facing corporate leaders in Asia, Europe, and the United States, heading a list of some 80 issues, including innovation, geopolitical instability, and top-line growth.  We also know that execution is difficult.  Studies have found that two-thirds to three-quarters of large organizations struggle to implement their strategies.” 

Cloud Computing and the Supply Chain of Services

In 2008 I gave a talk at a conference on The Promise and Reality of Cloud Computing.  In his closing remarks, the conference organizer noted that most everyone had agreed that something big and profound was going on, but they weren’t quite sure what it was they were excited about.  “There is a clear consensus that there is no real consensus on what cloud computing is,” he said.

At the time, most people associated cloud with utility computing and IT-as-a-Service.  Technology writer Nicholas Carr was also a speaker at the conference.  In his talk, based on his then recently published book The Big Switch, Carr nicely framed the historical shift to cloud computing, comparing the evolution of IT to that of power plants.  In the early days, companies usually generated their own power with steam engines and dynamos.  But with the rise of highly sophisticated, professionally run electric utilities, companies stopped generating their own power and plugged into the newly built electric grid. 

IT was then undergoing a similar transformation, as cloud service providers were starting to offer IT-as-a-Service with near unlimited scalability at very attractive prices, based on a flexible pay-as-you-go delivery model.  Early cloud adopters were mostly focused on improving the economics of IT, giving them the ability to launch new offerings or expand their current ones without major investments in additional IT infrastructure while paying for whatever cloud resources they actually used.

Cloud continued to evolve and advance over the ensuing years.  As an article noted about a 2013 cloud conference: “There wasn’t a single speaker who started off a session by saying, ‘Let's define cloud computing.’  That gets tiresome when seen in session after session, year after year, so its absence is gratefully received. This is a clear indication that the industry has moved beyond elementary knowledge-gathering and onto the practicalities associated with cloud implementation and rollout.”  Still, debates continued on the true definition of cloud computing.  Do private and hybrid clouds qualify or only public ones? 

AI and the Productivity Paradox

AI is being successfully applied to tasks that not long ago were viewed as the exclusive domain of humans, matching or surpassing human level performance in more and more domains.  But, at the same time, productivity growth has significantly declined over the past decade, and income has continued to stagnate for the majority of Americans.  This puzzling contradiction is addressed in Artificial Intelligences and the Modern Productivity Paradox, a working paper recently published  by the National Bureau of Economic Research (NBER).

The paper’s authors, - MIT professor Erik Brynjolfsson, MIT PhD candidate Daniel Rock, and University of Chicago professor Chad Syverson, - note that “aggregate labor productivity growth in the U.S. averaged only 1.3% per year from 2005 to 2016, less than half of the 2.8% annual growth rate sustained from 1995 to 2004…  What’s more, real median income has stagnated since the late 1990s and non-economic measures of well-being, like life expectancy, have fallen for some groups.”

This productivity puzzle isn’t confined to AI.  “Few topics in economics today in most large economies generate as much debate as the productivity puzzle,” said McKinsey in a March, 2017 report.  “In  the United States, productivity growth has declined sharply since 2004 yet digital technology has been widely apparent during this period…  The answer to this puzzle holds the key to future prosperity because now more than ever our economy depends on productivity improvements for long-term economic growth.  Economists have proposed competing explanations for declining productivity growth and so far have failed to reach a consensus.” 

Blockchain and the Music Industry: Turning Pennies into Dollars

Just about every industry has been significantly transformed in the past few decades.  But few have been as disrupted as the music industry.  Everything seems to be changing at once, from the way content is produced and delivered, to the sources of revenue and profits.  Digital technologies, - the Internet, smartphones, cloud computing, … - have literally turned dollars into pennies.  Now, blockchain and related technologies may once more play a major role in the music industry, - this time helping to turn those pennies back into dollars.

We’re truly surrounded by music as never before, - in a wide variety of styles; in physical and digital formats; over the Internet, satellite, and broadcasts; in mobile devices and home music systems.  But, the shift from physical to digital, and then from downloads to streaming have wreaked havoc on the business of music.  US retail revenues of recorded music were close to $14 billion in 1998 before starting their decline.  According to the Recording Industry Association of America (RIAA), revenues fell from roughly $12 billion in 2006 to around $7 billion in 2010.  They stayed flat at $7 billion though 2015, starting to increase in 2016 mostly due to a growth in paid streaming music subscriptions.  Revenues are expected to be around $8 billion in 2017.

Turning dollars into pennies succinctly captures the music industry’s precipitous revenue declines.  As this article noted, “During the heyday of the 80s, the music industry was rolling in so much money it could afford to leave some on the table… which it often did…  There were so many dollars coming in, they didn’t bother paying attention to the pennies.  Well, as we all know those days are gone.  And after a decade of losses from its traditional revenue stream (sales), we’ve seen the music industry forced to look for revenue in new places and in different ways.  In the absence of dollars, the pennies now matter.”

As a result, the music industry now finds itself trying to figure out how to keep track of all those pennies in the hope of turning them back into dollars.  In the first half of 2017, streaming services accounted for 62% of the total market, with digital downloads and physical sales accounting for 19% and 16% respectively, said the RIAA.  But streaming pays royalties in fractions of pennies, so legislation, new business models and technological innovations are needed to make sure that all the necessary data are efficiently collected so the various artists involved in a song are paid.

The Rise of Winner-Take-All Urbanism

Earlier this year, Richard Florida published Why America’s Richest Cities Keep Getting Richer in The Atlantic.  Florida is a leading urban studies author and researcher, professor at the University of Toronto and Director of Cities at its Martin Prosperity Institute.

“The most important and innovative industries and the most talented, most ambitious, and wealthiest people are converging as never before in a relative handful of leading superstar cities that are knowledge and tech hubs,” wrote Florida.  “This small group of elite places forge ever forward, while most others struggle, stagnate, or fall behind.  This process is one I like to call winner-take-all urbanism.”

Winner-take-all urbanism is another manifestation of the winner-take-all economics of the past few decades, in which a relatively small number of players reap a very large share of the rewards, upending whole industries with their outsized returns.

AI and The Future of Work

Last month I attended AI and the Future of Work, a conference hosted by MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) and its Initiative on the Digital Economy (IDE).  The two-day agenda included over 20 keynotes and panels on AI-related topics, and around 60 speakers and panelists from academia and business.

New technologies have been replacing workers and transforming economies over the past two centuries.  But, over time, these same technologies led to the creation of whole new industries and new jobs.  While the technologies of the industrial economy helped to make up for our physical limitations, the technologies of the digital economy are now enhancing our cognitive capabilities.  They’re being increasingly applied to activities that not long ago were viewed as the exclusive domain of humans.  Will the AI revolution play out like past technology revolutions, - short term disruptions followed by long-term benefits, - or will this time be different?

Conference participants generally agreed that AI will have a major impact on jobs and the very nature of work.  But, for the most part, they viewed AI as mostly augmenting rather than replacing human capabilities, automating the more routine parts of a job and increasing the productivity and quality of workers, so they can focus on those aspect of the job that most require human attention.  Overall, a small percentage of jobs will be fully automated, while many more will be significantly transformed.

Conference participants also generally agreed that the more advanced AI-based transformations will not happen rapidly, but are likely decades away.  Much progress has been recently made in the ability to extract features from all the data we now have access to, as well as in machine learning algorithms that give computers the ability to learn by ingesting large amounts of data instead of being explicitly programmed.  While such statistical pattern recognition approaches can be applied to many tasks, they’re no substitute for model formation, the main approach used by humans, - from toddlers to physicists, - to understand how the world works.  We’re a long way from the development of AIs that truly learn and reason like people. 

The Emergence of Industry 4.0

Over the past few years, Industry 4.0, - aka the 4th Industrial Revolution, - has been the subject of several articles, studies, and surveys, as well as a book published earlier this year by Klaus Schwab, founder and executive chairman of the World Economic Forum (WEF).  They all attempt to describe and put a name to the disruptive changes taking place all around us within the context of the past 250 years.

“Industrial revolutions are momentous events,” said A Strategist Guide to Industry 4.0, - a 2016 article in strategy+business.  “By most reckonings, there have been only three.”  The First Industrial Revolution, - starting in the last third of the 18th century, - introduced new tools and manufacturing processes based on steam and water power, ushering the transition from hand-made goods to mechanized, machine-based production.  The Second starting a century later, brought us steel, cars, chemicals, petroleum, electricity, the telephone and radio while creating the age of mass production.  The Third, - following World War II - saw the advent of computers, digital technologies, the IT industry, and the automation of process in just about all industries.

There’s general agreement that the 4th Industrial Revolution is primarily driven by a fusion of once separate technologies that when joined together are integrating the physical and digital worlds.  But, there’s a spectrum of opinions as to the scope of its impact, some arguing that Industry 4.0 applies primarily to manufacturing technologies and industries, while others argue that it’s profoundly transforming our economies and societies.

A Historical Perspective on the Digital Economy

A few months ago, the magazine strategy+business (s+b) published a roundtable discussion between s+b editor-in-chief Art Kleiner, economic historian Carlota Perez, and PwC UK partner Leo Johnson.  The discussion was centered on Perez’s theory of technology revolutions and economic cycles.  In her 2002 influential book, Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages and in several other publications, Perez framed the digital economy of the past few decades from a historical perspective.  If we examine the long term historical big picture, patterns emerge which can help guide our understanding and planning for the future. 

According to Perez, since the onset of the Industrial Revolution we’ve had 5 major technology-driven economic cycles, each one lasting roughly 50-60 years.  First was the age of machines, factories and canals starting in 1771.  This was followed by the age of steam, railways, iron and coal, starting in 1829; steel, electricity and heavy engineering in 1875; oil, automobiles, and mass production in 1908; and our present ICT-based digital age starting in 1971.

Each economic cycle is composed of two very different periods, each lasting roughly 20 - 30 years.  The installation period is the time of creative destruction, when new technologies emerge from the labs into the marketplace, entrepreneurs start many new businesses based on the new technologies, VCs encourage business model experimentation, and the new ventures attract considerable investments and financial speculation.  Inevitably this all leads to a financial bubble, which eventually bursts in spectacular fashion leading to a time of crisis.

After the crash, comes the deployment period, which Perez views as a time of economic transformation and institutional recomposition.  The now well accepted technologies and business paradigms become the norm; infrastructures and industries start getting better defined and more stable; and production capital drives long-term growth and expansion by spreading and multiplying the successful business models.

Human-AI Decision Systems

I recently read The Human Strategy, a very interesting article on Human-AI decision systems by MIT Media Lab professor Sandy Pentland.  Pentland is the faculty director of MIT Connection Science, - with which I’m associated as a Fellow, - as well as director of the Human Dynamics Lab.  In 2014 he published Social Physics: How Social Networks Can Make Us Smarter.

“Perhaps the most critical function of any organization or society is its decision systems,” wrote Pentland.  “In modern societies, decision systems provide a leader the ability to make informed and timely decisions, supported by a complex enterprise of distributed information and communication systems that provide situational awareness.  Traditionally, decision systems have been confined to individual physical domains, such as logistics, physical plant, and human resources, and more recently virtual domains such as cyber, by both policy and technology, resulting in challenges with the integration of information across disparate domains.”

But, despite the increasingly complex decisions that organizations are called upon to make, decision-making remains human-intensive and anecdotal.  Few organizations have applied social network analysis to help them scale the size and expertise of the decision-making group.  Nor have they integrated the large amounts of data, analytical tools and powerful AI systems now at our disposal into their decision making systems. 

Where is Technology Taking the Economy

I recently read Where is Technology Taking the Economy?, an article in McKinsey Quarterly by W. Brian Arthur, - External Professor at the Santa Fe Institute , Visiting Researcher at PARC, and former faculty member at Stanford University.

According to Arthur, the digital revolution has morphed through three distinct eras over the past several decades.  The first era, in the 1970s and 1980s, brought us Moore’s law and the dramatic advances in semiconductor technologies.  From mainframe and supercomputers to PCs and workstation, IT was now being used in a wide variety of applications, from financial services and oil exploration, to computer-aided design and office systems.  “The economy for the first time had serious computational assistance.”

Then came the second era in the 1990s and 2000s, which enabled us to link computers together, share information, and connect digital processes.  “Everything suddenly was in conversation with everything else,” giving rise to “the virtual economy of interconnected machines, software, and processes…, where physical actions now could be executed digitally.”

We’re now in the third era, which began roughly in the 2010s.  It’s brought us smartphones, ubiquitous sensors, IoT devices and oceans and oceans of data.  Powerful computers and intelligent algorithms are enabling us to make sense of all that data by searching for patterns and doing  something with the results, including computer vision, natural-language processing, language translation, face recognition and digital assistants.

A Novel Approach for Measuring the True Impact of the Digital Economy

Gross domestic product (GDP), the basic measure of a country’s overall economic output, is generally used by governments to inform their policies and decisions.  “What we measure affects what we do; and if our measurements are flawed, decisions may be distorted,” noted a 2009 Commission convened to look at the adequacy of GDP as an indicator of economic performance, - which was led by Nobel-prize winning economists Joseph Stiglitz and Amartya Sen.

GDP is essentially a measure of production.  While suitable when economies were dominated by the production of physical goods, GDP doesn’t adequately capture the growing share and variety of services and the development of increasingly complex solutions in our 21st century digital economy.

Digital Spillover, a recent report co-developed by Huawei and Oxford Economics, explores how to better define and measure the true impact of the digital economy.  It argues that the scope of the digital economy is expanding and proposes a novel way of measuring its impact.

“A truly digital economy is one in which businesses from across the industrial spectrum are investing in digital and making the most productive use of it,” notes the report.  “The mechanisms by which this is happening are complex and evolving.  Over and above the direct productivity boost that companies enjoy from digital technologies, a more profound chain of indirect benefits also takes place, as the impact spills over within a firm, to its competitors, and throughout its supply chain.  These digital spillover effects materialize through numerous channels, and are integral to understanding the role digital technologies play in the economy.”

The Evolution Toward Digital Supply Chains

Two years ago, a group of leading CEOs from around the world met in China to discuss the major issues facing their companies in the global marketplace.  The meeting was organized by the Center for Global Enterprise (CGE), - the nonprofit research institution founded by former IBM Chairman and CEO Sam Palmisano to study the contemporary corporation, globalization, economic trends, and their impact on society.  The CEOs at the meeting in China concluded that their highest research priority was the evolution toward Digital Supply Chains (DSC), and its potential to transform organizations and the conduct of business around the world.  In response, the Digital Supply Chain Institute (DSCI) was launched a few months later.

In October of 2016, the DSCI, in partnership with CREATe.org  published its first research paper, Digital Supply Chains: A Frontside Flip.  The paper explains the key differences between traditional and digital supply chains, and provides practical advice to help companies prepare for the digital supply chains of the future

The traditional supply chain has evolved over the years as a crucial process used by many companies for the production, handling, and/or distribution of their products or services.  Traditional supply chains generally comprise five separate back-office functions: transport, warehousing, purchasing, marketing and finance.  Their key objective has been to improve the efficiency of getting goods and services from suppliers to customers, through a series of intermediate steps including manufacturing, distributors and retailers.  But, these supply chains were quite fragmented, with limited interactions and information sharing among their various functions and steps.

Over the past couple of decades, the explosive growth of the Internet has made it much easier for companies to transact with each other around the world.  The connectivity and universal reach of the Internet has enabled companies to integrate and better coordinate all their various processes, as well as to go beyond the boundaries of the firm and develop highly sophisticated global supply chains.  Vertically integrated firms have evolved into virtual enterprises, increasingly relying on supply chain partners for many of the manufacturing and services functions once done in-house.

The DSCI paper argues that it’s time to focus on the transformation of the whole supply chain process, not just in further increases in efficiency.  Their traditional linear nature is increasingly misaligned with the more networked nature of today’s global production.

Gender Diversity, Empathy and Technology

What’s the value of gender diversity in technology-based disciplines?  Is gender diversity an asset for technology-based companies?  Are men inherently better than women at technology-based jobs?

These are questions that have long been discussed.  Lots of progress has been made in addressing them.  But they recently resurfaced following an internal memo by Google engineer James Damore that criticized the company’s diversity initiatives, for which he was subsequently fired by Google.

Let me attempt to explore these questions based on relatively recent academic research in three key areas: gender-based behavioral differences; how to create smarter working groups; and the changing skills requirements in the digital economy.

The True State of Globalization

The July-August issue of the Harvard Business Review features an article by NYU and IESE professor Pankaj Ghemawat, - Globalization in the Age of Trump: Protectionism Will Change How Companies Do Business - But Not in the Ways You Think.  Ghemawat has long been conducting research on globalization, and has written extensively on the subject.  His latest book, The Laws of Globalization, was published in October of 2016.

“Business leaders are scrambling to adjust to a world few imagined possible just a year ago,” notes the article’s opening sentence.  “The myth of a borderless world has come crashing down.  Traditional pillars of open markets - the United States and the UK - are wobbling, and China is positioning itself as globalization’s staunchest defender.  In June 2016, the Brexit vote stunned the European Union, and the news coverage about globalization turned increasingly negative in the U.S. as the presidential election campaign progressed.”

What should companies do?  Should they pack up and return home?  Is this the end of globalization, only a dozen years after Thomas Friedman’s The World is Flat became a prominent international best-seller?  “Not according to my research,” says Ghemawat. 

Blockchain and the Future of the Firm

Last week I wrote about Machine, Platform, Crowd: Harnessing Our Digital Future, a recently published book by MIT’s Andy McAfee and Erik Brynjolfsson.  The book is organized into three main sections: Mind and Machine, Product and Platform, and Core and Crowd, each based on  a business trend that’s significantly reshaping the business world.  I based my discussion on the Mind and Machine section, which I found to be an excellent explanation of recent advances in artificial intelligence.

I now want to focus my attention on the provocative questions raised in the book’s latter chapters.  “In this era of powerful new technologies, do we still need companies?”  How are firms likely to evolve given the continuing advances of Internet-based technologies, as well as emerging blockchain-based technologies such as distributed ledgers and smart contracts?  “Are companies passé” in an increasingly decentralized economy?

Following the Great Depression and WW2, the country welcomed the stability promised by corporate capitalism.  Big, multinational companies dominated most industries, - GM, Ford and Chrysler in cars, Citibank, American Express and Morgan Stanley in finance, and Esso/Exxon, Mobil and Texaco in oil and gas.  It was an era characterized by bureaucratic corporate cultures, - not unlike military hierarchies - focused on organizational power and orderly prosperity.

This all started to change a few decades later with the advent of a more innovative, fast moving entrepreneurial economy.  The 1980s saw the rise of young, high-tech companies, - e.g., Microsoft, Apple, Oracle, Sun Microsystems, - and Silicon Valley became the global hub for innovation, emulated by regions around the world.  Turtlenecks and jeans replaced blue suits, white shirts, and ties.

The advent of the Internet and e-commerce pushed all these trends into hyperdrive in the 1990s.  The Internet made it much easier for companies to transact with each other around the world.  Vertically integrated firms evolved into virtual enterprises, increasingly relying on supply chain partners for many of the functions once done in-house.  Management experts noted that large firms were no longer necessary and would in fact be at a disadvantage in the Internet era when competing against agile, innovative smaller companies.

Minds and Machines

A few months ago, Andy McAfee and Erik Brynjolfsson published Machine, Platform, Crowd: Harnessing Our Digital Future, - their third book on the impact of the 21st century digital revolution on the economy and society, - following the publication of The Second Machine Age in 2014 and Race Against the Machine in 2011.  Brynjolfsson and McAfee are professor and research scientist respectively at MIT’s Sloan School of Management, as well as co-Directors of MIT’s Initiative on the Digital Economy.

The book is organized into three sections, each focused on a major trend that’s reshaping the business world: the rapidly expanding capabilities of machines; the emergence of large, asset-light platform companies; and the ability to now leverage the knowledge, expertise and enthusiasm of the crowd.  These three trends are combining into a triple revolution, causing companies to rethink the balance between minds and machines; between products and platforms ; and between the core and the crowd.

I cannot possible do justice to all three trends in one blog, so let me summarize the key themes of the Mind and Machine section, which I found to be an excellent explanation of the current state of AI.

Artificial Intelligence is Ready for Business; Are Businesses Ready for AI?

AI is now seemingly everywhere.  In the past few years, the necessary ingredients have come together to propel AI beyond the research labs into the marketplace: powerful, inexpensive computer technologies; advanced algorithms and models; and most important, oceans and oceans of data.

“Artificial intelligence is getting ready for business, but are businesses ready for AI?,” asks McKinsey in a recently published report - Artificial Intelligence: the Next Digital Frontier.  “AI adoption outside of the tech sector is at an early, often experimental stage,” is the report’s succinct answer.  “Few firms have deployed it at scale.”

The report is based on a survey of over 3,000 AI-aware C-level executives across 10 countries and 14 sectors.  Only 20 percent of respondents had adopted AI at scale in a core part of their business.  40 percent were partial adopters or experimenters, while another 40 percent were essentially contemplators.

AI encompasses a broad rage of technologies and application.  It’s often viewed as the leading edge of IT.  As soon as AI is successfully applied to a problem, the problem is no longer a part of AI.  The McKinsey report is focused on five technologies being increasingly deployed in business, that most everyone agrees are part of AI: robotics and autonomous vehicles, computer vision, language, virtual agents, and machine learning.

Platforms, Blockchains, and the Evolution of Trust

“In primitive economies, people traded mostly with members of their village and community,” wrote David Brooks in a June, 2014 NY Times OpEd, - The Evolution of Trust.  “Trust was face to face.  Then, in the mass economy we’ve been used to, people bought from large and stable corporate brands, whose behavior was made more reliable by government regulation.  But now there is a new trust calculus, powered by both social and economic forces.”

Brooks’ article focused on the rise of the on-demand economy, - aka, the collaborative, sharing, peer-to-peer economy, - and in particular on the surprising success of Airbnb.  Rooms for rent in boarding houses and child and pet care services are nothing new.  What’s new is the impact of technology, platforms and blockchain in particular, on the growing on-demand economy.  Companies are being disrupted as consumers are now able to deal with each other bypassing traditional hotels and taxi services.  All kinds of on-demand products and services are now coming to market.

The on-demand economy wouldn’t be possible without the mobile devices and platforms that enable peer-to-peer transactions among individuals any time and place; the digital payment systems that reliably and securely broker the transactions between buyers and sellers; and the social reputation systems, where people rank buyers and sellers, - a critical requirement for the smooth functioning of collaborative markets like Airbnb.  In the digital economy, our online reputations follow us everywhere, whether we are the renters or the ones renting, the service providers or the service consumers.

Automation Anxieties - We’ve Been Here Before

“The rise of artificial intelligence is the great story of our time,” notes What to Do When Machines Do Everything in its Preface.  The book was published earlier this year by Malcolm Frank, Paul Roehrig and Ben Bring of Cognizant’s Center for the Future of Work.  “Artificial intelligence has left the laboratory (and the movie lot)…  It’s pervading all the institutions that drive our global economy.… And this is just the beginning.”

The book deals with a number of important questions: When machines do everything, what am I going to do?; Will a robot take my job away?; How are humans going to make a living?; What will my industry look like in 10 years?; Will my children be better off than I am?

Overall, the authors are optimistic about the future, reminding us that we’ve been here before.  Automation anxieties have been with us ever since the 1810s, when the so-called Luddites smashed the new weaving machines that were threatening their textile jobs, and they continued to resurface over the past two centuries right along with advances in technology.

Over 60 years ago, the advent of computers led to a new round of automation fears.  In 1965, Newsweek devoted a special issue to The Challenge of Automation, which it called  “the most controversial economic concept of the age.  Businessmen love it.  Workers fear it.  The government frets and investigates and wonders what to do about it.

In his 1964 Bill creating the National Commission on Technology, Automation and Economic Progress, President Lyndon Johnson said that “Technology is creating both new opportunities and new obligations for us, opportunity for greater productivity and progress - obligation to be sure that no workingman, no family must pay an unjust price for progress.”

What’s the Core Priority of Corporate Managers?

In a recent Harvard Business Review article, - The Error at the Heart of Corporate Leadership, - Harvard Business School professors Joseph Bower and Lynn Paine raised a number of important questions. What’s the core priority of corporate’s management, the near-term gains of shareholders or the long-term health of the company?  Do shareholders generally share common investment objectives?  Can a governance model focused on maximizing shareholder value threaten a company’s overall health and financial performance?  These questions go to the heart of what a corporation is all about as well as to the very nature of modern capitalism.

The idea that maximizing shareholder value should be the primary goal of corporate managers is relatively recent, first put forth by academic economists in the 1970s, - most notably by University of Chicago economist and Nobel Prize recipient Milton Friedman.  In a 1970 NY Times Magazine article, The Social Responsibility of Business is to Increase its Profits, Professor Friedman wrote:

“In a free-enterprise, private-property system, a corporate executive is an employee of the owners of the business.  He has direct responsibility to his employers.  That responsibility is to conduct the business in accordance with their desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom.”  He believed that business concerns beyond making a profit, - such as “promoting desirable social ends,” or “providing employment, eliminating discrimination, avoiding pollution and whatever else,” amounted to “preaching pure and unadulterated socialism.” 

Should Your Company Get on the Blockchain Learning Curve Now or Wait?

A few weeks ago I wrote about the current state of blockchain.  In particular, I asked whether blockchain is ready to cross the chasm from its early adopters, - who are already involved with blockchain in one way or another, - to the considerably larger set of mainstream users who may be considering blockchain but are waiting for results and assurances before jumping in.

I explored this question by comparing blockchain today to the Internet in the early-mid 1990s, which is roughly when the Internet made its own transition from early adopters to mainstream users.  My conclusion was that blockchain isn’t quite ready for this important transition.  It’s still in its early adopters stage, - perhaps akin to the Internet in the late1980s.  A lot is going on with blockchain, so much so that last year the World Economic Forum (WEF) named The Blockchain one of its Top Ten Emerging Technologies for 2016.  But much remains to be done in key areas, including standards, applications and governance.  Blockchain has the potential to make our digital infrastructures much more secure, efficient and trustworthy, but it will take time.

The Internet in the early-mid 1990s was clearly more advanced than blockchain is today.  On the other hand, the business environment in 2017 is quite different from the one back then.  The Internet and associated technologies like smartphones and cloud computing have significantly lowered the costs of collaboration and experimentation, enabling innovations to emerge more rapidly.  In addition to providing a good set of lessons for blockchain’s adoption, the Internet is smoothing the way for the development of blockchain platforms, applications and ecosystems.

What should  your company do?  Get on the blockchain learning curve now or wait until the technology is more mature before jumping in?  Become an early adopter of this potentially transformative technology, or run the risk of being left behind by more aggressive competitors?  How should your company decide when and how to best embrace a disruptive new technology like blockchain?

Is Blockchain Ready to “Cross the Chasm”? Lessons from the Internet

Earlier this year, IBM conducted the largest study to date on the state of adoption of blockchain.  The study interviewed almost 3,000 C-Suite executives from over 80 countries and 20 industries to learn about their company’s blockchain plans.  Survey responses where classified into three groups: explorers, investigators and passives.

Explorers are already involved in blockchain pilots and experiments.  They make up an average of 8 percent across all industries, with higher activity in certain industries like financial services.  25 percent of organizations are investigators, - considering but not yet ready to deploy blockchains, and 67 percent are passives, - not considering blockchains so far.

These survey results are not surprising for a technology as new and complex as blockchain.  With such technologies, you typically have a relatively small number of early adopters.  A larger number of followers are waiting to learn from the early adopters’ experiences, while the laggards are not yet sure what the technology is about or if it applies to them.

The Productivity Puzzle

Last year, Foreign Affairs focused its March/April issue on Surviving Slow Growth.  “The first decade of the twenty-first century was a time of unprecedented economic growth,” said the issue’s introductory article.  “The rich world got richer, and the developing world raced ahead: by 2007, the emerging-market growth rate had hit 8.7 percent… Then came the fall… growth has ground to a halt almost everywhere, and economists, investors, and ordinary citizens are starting to confront a grim new reality: the world is stuck in the slow lane and nobody seems to know what to do about it.”

Economic growth has two main components, productivity growth and the growth of the labor force.  Fewer workers is one of the key reasons for our stagnant economic growth.  The labor force is still growing in some developing countries like India, Nigeria and the Philippines, but it’s already shrinking in China, Japan and Germany.  In the US, the labor force is growing very slowly.

Over the coming decades, the labor force is expected to shrink in most parts of the world as fertility rates continue to decline.  The 2016 US fertility rate was the lowest it’s ever been.  Increasing productivity is thus more crucial than ever to promote economic growth.  But, in the US and other advanced economies, productivity growth has significantly slowed down over the past few decades.

Robocalypse Now? Technology, Productivity and Employment

Is the Robocalypse upon us?, asked MIT economist David Autor in his presentation at a recent Forum of European central bankers.  His presentation was based on a paper co-written with Utrecht University economist Anna Salomons.  “Is productivity growth inimical to employment?,” they asked in the paper’s abstract.  “Canonical economic theory says no, but much recent economic theory says maybe  - that is, rapid advances in machine capabilities may curtail aggregate labor demand as technology increasingly encroaches on human job tasks.”

Fears that machines will put humans out of work are not new.  Throughout the Industrial Revolution there were periodic panics about the impact of automation on jobs, going back to the Luddites, - textile workers who in the 1810s smashed the new machines that were threatening their jobs.  But, “In the end, the fears of the Luddites that machinery would impoverish workers were not realized, and the main reason is well understood,” noted a 2015 article on the history of technological anxiety.

“The mechanization of the early 19th century could only replace a limited number of human activities.  At the same time, technological change increased the demand for other types of labor that were complementary to the capital goods embodied in the new technologies.  This increased demand for labor included such obvious jobs as mechanics to fix the new machines, but it extended to jobs for supervisors to oversee the new factory system and accountants to manage enterprises operating on an unprecedented scale.  More importantly, technological progress also took the form of product innovation, and thus created entirely new sectors for the economy, a development that was essentially missed in the discussions of economists of this time.”

Automation fears have understandbly accelerated in recent years, as our increasingly smart machines are now being applied to activities requiring intelligence and cognitive capabilities that not long ago were viewed as the exclusive domain of humans. “Previous technological innovation has always delivered more long-run employment, not less.  But things can change,” said a 2014 Economist article.  “Nowadays, the majority of economists confidently wave such worries away…  Yet some now fear that a new era of automation enabled by ever more powerful and capable computers could work out differently.”

On the Governance of Blockchain: Lessons from the Internet

A few weeks ago, the World Economic Forum (WEF) released Realizing the Potential of Blockchain, a report by Don Tapscott and Alex Tapscott, authors of Blockchain Revolution which was published in May, 2016, and founders of the recently launched Blockchain Research Institute.  “The last few decades brought us the internet of information.  We are now witnessing the rise of the internet of value,” wrote the authors in the report’s Executive Summary.  “Like the first generation of the internet, this second generation promises to disrupt business models and transform industries… pulling us into a new era of openness, decentralization and global inclusion.”

“However, this extraordinary technology may be stalled, sidetracked, captured or otherwise suboptimized depending on how all the stakeholders behave in stewarding this set of resources - i.e. how it is governed,” they add in a strong note of caution.  “How we govern the internet of information as a global resource serves as a model for how to govern this new resource: through a multi-stakeholder approach using what we call global governance networks.”

I totally agree.

The Internet and World Wide Web brought a badly needed culture of collaboration and standards to the IT industry.  In the 1980s, it was quite difficult to get different IT systems to talk to each other.  Just sending an e-mail across two different applications from two different vendors was quite a chore, as was sharing information across disparate systems.  Then in the 1990s, the open Internet protocol, - TCP/IP, - was widely embraced by the general IT marketplace, making it possible to interconnect systems and applications from any vendors.  Internet e-mail protocols, - SMTP, MIME, POP, IMAP, - enabled people to easily communicate with anyone on any system.  At the same time,  the Web’s open standards, - HTML, HTTP, URLs enabled any PC connected to the Internet to access information on any web server anywhere in the world.

A similar story played out with Unix.  In the 1980s, Unix became a popular operating system for technical workstations, supercomputers and other kinds of systems.  Every vendor had developed its own version of Unix, - IBM’s AIX, Sun’s Solaris, HP’s HP-UX, and several others, - and they were all somewhat different and incompatible, making it difficult to port applications across these different flavors of Unix.  Attempts to unify UNIX were not successful.  Finally, in the 1990s Linux emerged as a Unix-like operating system that over time was embraced by just about all vendors.

Serious AI Challenges that Require Our Attention

Several weeks ago Vanity Fair published and article by NY Times columnist Maureen Dowd, - Elon Musk’s Billion-Dollar Crusade to Stop the AI Apocalypse.  “Elon Musk is famous for his futuristic gambles, but Silicon Valley’s latest rush to embrace artificial intelligence scares him,” noted Dowd.  “And he thinks you should be frightened too.”

Entrepreneur and inventor Elon Musk is one of a number of world-renowned technologists and scientists who have expressed serious concerns that AI might be an existential threat to humanity, a group that includes Stephen Hawking, Ray Kurzweil and Bill Gates.  But, the vast majority of AI experts do not share their fears.  A few months ago, Stanford University’s One Hundred Year Study of AI project published a report by a panel of experts assessing the current state of AI.  Their overriding finding was that:

“Contrary to the more fantastic predictions for AI in the popular press, the Study Panel found no cause for concern that AI is an imminent threat to humankind.  No machines with self-sustaining long-term goals and intent have been developed, nor are they likely to be developed in the near future.  Instead, increasingly useful applications of AI, with potentially profound positive impacts on our society and economy are likely to emerge between now and 2030, the period this report considers.  At the same time, many of these developments will spur disruptions in how human labor is augmented or replaced by AI, creating new challenges for the economy and society more broadly.”

Just because experts conclude that, - at least for the foreseeable future, - AI does not pose an imminent threat to humanity, doesn’t mean that such a powerful technology isn’t accompanied by serious challenges that require our attention.

Is Blockchain the Major Next Step in the Evolution of the Internet?

In the Fall of 1995, IBM made the decision to embrace the Internet and make it the centerpiece of its strategic directions.  As the general manager of the newly formed IBM Internet Division, I spent a lot of time thinking how to best articulate the promise of the Internet.  Looking back, I often described that promise using some variation of: The Internet has the potential to transform the economy, society and our personal lives.

It’s taken a a few additional innovations, - e.g., smartphones, social media, cloud computing, big data, IoT, - for its historical impact to be fully evident, but by now, most everyone agrees that the Internet has become one of the most transformative technologies the world has ever seen, - right up there with electricity, telecommunications, cars and airplanes.

About a year ago, the World Economic Forum (WEF) published its annual list of the Top Ten Emerging Technologies for 2016, and named The Blockchain as one of the technologies in the 2016 list.  The WEF report compared the blockchain to the Internet, noting that “Like the Internet, the blockchain is an open, global infrastructure upon which other technologies and applications can be built.  And like the Internet, it allows people to bypass traditional intermediaries in their dealings with each other, thereby lowering or even eliminating transaction costs.”

As Don Tapscott and Alex Tapscott wrote in the opening paragraph of their recently published book  Blockchain Revolution, “It appears that once again, the technological genie has been unleashed from its bottle.  Summoned by an unknown person or persons with unclear motives, at an uncertain time in history, the genie is now at our service for another kick of the can - to transform the economic power grid and the old order of human affairs for the better.  If we will it.”

Mobile Payments - a Long, Relentless War of Attrition

Apple Pay was launched in September of 2014.  It was positioned as a relatively easy, secure way to pay for purchases in physical stores as well as online using a variety of supported Apple devices including iPhones, iPads, Macs and Apple Watch. The general reaction to Apple’s announcement was quite positive:  “[F]or now, at least, analysts believe if there is any company to persuade consumers of the mobile wallet’s value, it is Apple.” 

The payments community welcomed Apple with open arms, hoping that Apple could play a major role in bringing together the different players in the fragmented payments ecosystem, much as it had previously done with iTunes for music and the App Store for smartphone apps.  Apple Pay embraced a number of industry standards, including NFC (near-field communications) for contact-less payments; secure element, a dedicated device chip; and network-based tokenization to protect sensitive financial data.  In addition, Apple collaborated with the credit card networks, several banks and a number of merchants in the development and deployment of Apple Pay, as well as publishing the APIs so developers could embed Apple Pay services in their own apps.  

“Say hello to Apple Pay. It’s the new kid on the payments block and, depending on how things unfold, it could be the new Gorilla in the mobile payments ecosystem,” wrote Karen Webster, CEO of Market Platform Dynamics and an expert in digital payments.  But, she also added a prescient note of caution: “As great as this sounds, there are two limitations of Apple Pay right now for consumers and merchants.  And it’s that old chicken and egg issue that gets in the way of every new payments system.”  The chicken and egg issue is that there aren’t enough consumer devices supporting Apple Pay, and there aren’t enough merchants that accept it.  Both, consumers and merchants, have to be convinced to move away from payment systems they know well and feel comfortable with.

Global Trends and Business Strategy

McKinsey recently published an article on the long-term trends that are reshaping the business environment.  The article reminds us that the trend is your friend is an old adage that applies to business strategy as well as to investing.  The ability to anticipate where your industry is moving and to begin to reposition your company ahead of competitors is one of the most important elements of business strategy.  Companies that correctly identify and ride the tailwinds of technology and market trends will generally perform significantly better than companies for whom these same trends become tough headwinds.

But, the full version of the phrase is “The trend is your friend, until the end when it bends.”  Identifying long term trends is easier said than done.   Major trends involve competing complex forces interacting with each other, making it even more difficult to ascertain where things are heading.  And, they will eventually change direction.  It can be just as painful to miss an important trend as to stay with the trend once it starts to bend.

The article discusses nine major global forces organized into three distinct mega-trends: global growth shifts, accelerating industry disruption, and a new societal deal.  Let’s take a closer look at each of them.

The Emerging Data Economy

The Economist’s May 6 issue referred to data in its cover as the world’s most valuable resource.  Its lead article, - Data is giving rise to a new economy, - called it the fuel of the future.  “Data are to this century what oil was to the last one: a driver of growth and change.”  Both oil refineries and data centers fulfill similar roles: “producing crucial feedstocks for the world economy.”  Much of modern life would not exist without the cars, plastics and drugs made possible by oil refineries.  Similarly, data centers “power all kinds of online services and, increasingly, the real world as devices become more and more connected.”

Data has been closely intertwined with our digital technology revolution since the early days of the IT industry.  Data processing was the term then used to describe the applications of IT to automate highly structured business processes, e.g., financial transactions, inventory management, airline reservations.  Over time, increasingly sophisticated applications were developed to better manage key business operations along with their associated data, including enterprise resource planning, customer relationship management and human resources.  Beyond their use in operations, the information generated by these various applications was collected in data warehouses, and a variety of business intelligence tools were used to analyze the data and generate management reports.

These commercial applications dealt mostly with structured information in those early years of computing.  But at the same time, the scientific community was developing tools for managing, analyzing and visualizing the high volumes of much more unstructured data generated by their  experiments and observations.  Physicists, astronomers, biologists, and other scientists and engineers were developing methodologies and architectures for dealing with very large volumes of unstructured data, as well as analytical techniques, like data mining, for discovering patterns and extracting insights from all that data.

Then came the explosive growth of the Internet in the mid-1990s.  Ever since, digital technologies have been permeating just about every nook and cranny of the economy, society and our personal lives.  Data is now being generated by just about everything and everybody around us, including the growing volume of online and offline transactions, web searches, social media interactions, billions of smart mobile devices and 10s of billions of smart IoT sensors.

What’s the Value of Blockchain?

A few weeks ago I attended the IBM Blockchain Summit 2017 in New York.  The Summit included a number of talks and panels, and - most important, - presentations of concrete blockchain use cases IBM has been working on in a number of areas, including finance, supply chains and healthcare.  Such real-world use cases are particularly important when introducing a new, complex set of technologies in the marketplace.  They’re the best way of getting on the learning curve for the new technologies as well as of explaining the kinds of problems they help us address.

Blockchain has the potential to transform our economic and social systems, but such a transformation is still many years away.  Like the Internet, blockchain is a foundational technology, whose adoption process is gradual, incremental and steady, unlike the hockey stick adoption we typically associate with disruptive technologies as defined by Clayton Christensen 20 years ago.  Foundational transformations must overcome many barriers, - technological, organizational, governance, political, - which is why they take a long time to play out.

Lest we forget,  TCP/IP, - the communications protocol that defines the Internet to this day, - was first adopted in the mid-1980s.  So were the protocols used in e-mail, - the first widely used Internet application which enabled its user base in government, universities and research institutions to easily communicate with each other.  It wasn’t until the late 1980s that the Internet was first opened up to public, commercial users.  General Internet adoption took off a few years later with the advent of the World Wide Web and the Web browser, and its transformational power wasn’t fully evident until the late 2000s, with the explosive growth of smartphones and the mobile Internet.

The concrete uses cases presented by IBM as it defines its blockchain strategy brought to mind the approach we took in the early days of formulating IBM’s Internet strategy, which I was closely involved with.

Open Innovation 2.0

I recently read Twelve Principles for Open Innovation 2.0, an article published last year in Nature by Martin Curley.  Curley, - who’s long been involved with innovation in both his business and academic positions, - nicely summarized its evolution over the past several decades, first from closed to open innovation, and now to what he calls open innovation 2.0.  Let me discuss each of these phases of innovation.

Closed Innovation

Closed innovation was the general approach followed by industrial R&D labs during much of the 20th century, - e.g., Bell Labs, Xerox PARC, IBM Research.  Their scientists and engineers came up with a variety of technology breakthroughs and inventions, including the transistor, the laser, the UNIX operating system, the personal computer, DRAM, disk drives, relational data bases and many more.  But, over time we learned that while breakthroughs and inventions are absolutely necessary, they’re not by themselves sufficient for a business to become an innovation leader and achieve competitive advantage in the marketplace.  Examples abound of companies that failed to commercialize the inventions developed in their labs.

As the rate and pace of technology advances accelerated, - most prominently in the IT industry, - the closed innovation model started to fall apart.  The hand-offs and elapsed times to take an invention from the lab to the marketplace were no longer competitive.  Startups did away with the gaps altogether, significantly decreasing the time-to-market for new products and services, and putting huge pressure on those enterprises still operating under the old rules.

The Growing Importance of Storytelling in the Business World

Communications have played a major role in my work over the past few decades.  During this period, I was involved in organizing emerging business opportunities at IBM, including the Internet and Linux.  Since retiring from IBM in 2007, I’ve continued my involvement with technology-based initiatives, - AI and blockchain most recently, - through my consulting and academic activities as well as the weekly blogs that I’ve now been writing for the past dozen years.

Over the years I’ve learned that when trying to explain a complex new concept or product, it’s important to engage in a kind-of conversation with your intended audience, where you talk about what's in your mind, your questions, your doubts, what you know and what you don't know.  In short, you’re telling a story about the concept, product or brand you’re trying to explain.

While storytelling is mostly associated with entertainment, education and culture, it also plays a major role in business.  Storytelling is widely used in the development of brands for products as well as companies.  And, the more powerful, important and complex the brand messages you are trying to convey, the more important it is that you do so by telling a compelling but simple, - i.e., understandable, - story.

Good storytelling is particularly important when introducing a complex and potentially disruptive offering in the marketplace whose value is not well understood.  It’s a natural way of explaining what the new innovation is all about.  As a concrete example, let me share my experiences with the development of IBM’s Internet and e-business strategy in the mid-late 1990s.

Automation and Employment in the 21st Century

Ever since the advent of industrialization over 200 years ago, there’ve been periodic fears about the impact of technology-based automation on jobs.  In the 1810s, for example, the so-called Luddites smashed the new machines that were threatening their textile jobs.  But each time those fears arose in the past, technology advances ended up creating more jobs than they destroyed.

Automation anxieties have understandably accelerated in recent years, as AI-related innovations, including robots and smart machines of all kinds, are now being applied to activities requiring intelligence and cognitive capabilities that not long ago were viewed as the exclusive domain of humans.  The concerns surrounding AI’s long term impact on jobs may well be in a class by themselves.

There’s a broad consensus that AI will have a major impact on jobs and the very nature of work, but it’s much less clear what that impact will be.  Will AI play out like past technology innovations, - highly disruptive in the near term, but ultimately leading to the creation of new jobs, whole new industries, and a rising standard of living?  Or will this time be different, as AI-based innovations end up replacing a large portion of the workforce, - leading to mass unemployment, economic dislocations and social unrest?

The Fourth Industrial Revolution - Risks and Benefits

The Fourth Industrial Revolution (4IR) was the central theme of the 2016 World Economic Forum (WEF) that took place a year ago in Davos, Switzerland.  It continued to play a prominent role in the recently concluded 2017 annual meeting.   Coming to grips with the impact of the fourth industrial revolution was among the top leadership priorities discussed at this year’s meeting.

Over the past year, Klaus Schwab, - WEF founder and executive chairman, - has described his vision for the fourth industrial revolution in a number of articles as well as a book on the subject.  Dr. Schwab positions the 4IR within the historical context of three previous industrial revolutions.  The First, - starting in the last third of the 18th century, - introduced new tools and manufacturing processes based on steam and water power.  The Second, - a century later, - saw the advent of steel, oil, electricity, mass production and associated inventions including the telephone, light bulbs phonographs and cars.  The Third, - starting in the middle of the last century, - has brought us digital technologies, computers, the IT industry, and the automation of processes in just about all industries.

The 4IR builds on our ongoing digital revolution.  It “entails nothing less than a transformation of humankind,” wrote Dr. Schwab in his book’s introduction  “We are at the beginning of a revolution that is fundamentally changing the way we live, work, and relate to one another.  In its scale, scope and complexity, what I consider to be the fourth industrial revolution is unlike anything humankind has experienced before…”

“Consider the unlimited possibilities of having billions of people connected by mobile devices, giving rise to unprecedented processing power, storage capabilities and knowledge access.  Or think about the staggering confluence of emerging technology breakthroughs, covering wide-ranging fields such as artificial intelligence (AI), robotics, the internet of things (IoT), autonomous vehicles, 3D printing, nanotechnology, biotechnology, materials science, energy storage and quantum computing, to name a few.  Many of these innovations are in their infancy, but they are already reaching an inflection point in their development as they build on and amplify each other in a fusion of technologies across the physical, digital and biological worlds.”

The Future of the Globally Integrated Enterprise

“In Retreat: Global companies in the era of protectionism,” reads the cover of the January 28 issue of The Economist.  In The retreat of the  global company, The Economist defines global firms as those where over 30% of their sales come from outside their home region.  For the past three decades, global firms have been the “apex predators of the global economy,” directing the global flow of goods, services and capital, shaping ecosystems, orchestrating supply chains and owning most of the world’s intellectual capital.  But now, “The biggest business idea of the past three decades is in deep trouble.”

Global firms boomed as China was opening up, Europe was integrating, the Soviet bloc was collapsing, and barriers to global trade and investment were coming down.  IT advances made it much easier to do business around the world.  Global competition forced companies to become more agile and efficient by unbundling functions and re-engineering processes. 

The world was waking up to the growing economic power of emerging markets.  “Governments in the rich world dreamed of their national champions becoming world-beaters.  Governments in the emerging world welcomed the jobs, exports and technology that global firms brought.  It was a golden age.”

The Economist referenced The Globally Integrated Enterprise, a 2006 Foreign Affairs article by IBM’s then CEO Sam Palmisano.  Palmisano’s article started out by looking at the evolution in the way companies have conducted business around the world.

The Internet, Blockchain, and the Evolution of Foundational Innovations

Last year, a panel of global experts convened by the World Economic Forum selected blockchain as one of the Top Ten Emerging Technologies for 2016, based on its potential to fundamentally change the way economies work.  But, how transformative will blockchain turn out to be?  How long is the transformation likely to take?  And how will it compare with the Internet-based transformation of the past few decades?

These questions were nicely addressed in The Truth about Blockchain, a recent Harvard Business Review article by Harvard professors Marco Iansiti and Karim Lakhani.  Their article starts off with one of the best descriptions I’ve seen of the long-term promise of blockchain.

“Contracts, transactions, and the records of them are among the defining structures in our economic, legal, and political systems.  They protect assets and set organizational boundaries.  They establish and verify identities and chronicle events.  They govern interactions among nations, organizations, communities, and individuals.  They guide managerial and social action.  And yet these critical tools and the bureaucracies formed to manage them have not kept up with the economy’s digital transformation.  They’re like a rush-hour gridlock trapping a Formula 1 race car.  In a digital world, the way we regulate and maintain administrative control has to change…”

“With blockchain, we can imagine a world in which contracts are embedded in digital code and stored in transparent, shared databases, where they are protected from deletion, tampering, and revision.  In this world every agreement, every process, every task, and every payment would have a digital record and signature that could be identified, validated, stored, and shared.  Intermediaries like lawyers, brokers, and bankers might no longer be necessary.  Individuals, organizations, machines, and algorithms would freely transact and interact with one another with little friction.”

AI, Automation and the US Economy

On December 20, the White House released Artificial Intelligence, Automation, and the Economy, a new report that investigates how AI will likely transform job markets over time, and recommends policy responses to address AI’s impact on the US economy.  This report is further evidence that AI is now reaching the kind of market impact that requires well thought out strategies by both business and government.

AI research has been around since the early days of IT, - having gone through ups and downs over the past several decades.  But it’s recent advances based on machine learning and related data-driven technologies are still relatively new, making it hard to predict where AI will be heading over time.

Harder still is predicting AI’s longer term economic and societal impact.  Think of anticipating the impact of the emerging Internet revolution back in the mid 1990s, before the advent of e-commerce and social media, let alone smartphones, IoT and cloud computing in the 2000s.  That’s roughly where we are with AI today.

But, there’s one big difference.  The Internet generated a fair degree of hype, especially in the dot-com era of the late 1990s, but the overriding feelings were ones of hope and excitement.  Not so with AI.  Along with admiration for its considerable accomplishments, - from assisting in the treatment of rare forms of cancer to self-driving cars, - there are serious fears that AI advances will lead to massive job losses, economic dislocations and social unrest.

Securing the Foundations of our Digital Economy

In February of 2016, the President issued an Executive Order establishing the Commission on Enhancing National Cybersecurity within the Department of Commerce.  The Commission was charged with “recommending bold, actionable steps that the government, private sector, and the nation as a whole can take to bolster cybersecurity in today’s digital world, and reporting back by the beginning of December.”

On December 1 the Commission issued its final Report on Securing and Growing the Digital Economy.  The Commission urged the incoming administration to strengthen cybersecurity efforts within its first 100 days.  The report includes 16 major recommendations and related actions that can hopefully serve as a useful framework for significantly enhancing the Nation’s cybersecurity.

The widespread success of the Internet in the 1990s has led to a historical transition from the industrial age of the past two centuries to an economy and society increasingly based on global, digital interactions.  This transition has significantly accelerated over the past decade with the advent of billions of smartphones, tens of billions of IoT devices and huge amounts of data, all now connected via Internet-based broadband networks.

At the same time, Internet threats have been growing.  Large-scale fraud, data breaches, and identity thefts are becoming more common.  Companies are finding that cyber-attacks are costly to prevent and recover from.  As we move from a world of physical interactions and paper documents, to a world primarily governed by digital data and transactions, our existing methods for protecting identities and data are proving inadequate.

Becoming a Data-Driven Business: Challenges and Opportunities

A few weeks ago, McKinsey published The age of analytics: Competing in a data-driven world, a comprehensive report on the state of big data, and in particular, on the challenges and opportunities a company faces as it strives to become a data-driven business.

Big data,- including analytics, data science, artificial intelligence and related information-based technologies - are now everywhere.  “Is big data all hype?,” asks McKinsey in the report’s introduction.  “To the contrary: earlier research may have given only a partial view of the ultimate impact… the range of applications and opportunities has grown and will continue to expand.  Given rapid technological advances, the question for companies now is how to integrate new capabilities into their operations and strategies - and position themselves in a world where analytics can upend entire industries.”

It’s very hard to anticipate the consequences of disruptive innovations.  Even harder is predicting when the impact will be felt across the economy and society.  It’s often been said that truly transformative innovations are overhyped in the short term but under-hyped in the long term.  Think of electricity and automobiles, the Internet more recently and now big data.

How Will AI Likely Impact How We Work, Live and Play?

A few weeks ago I discussed whether AI is finally reaching a tipping point, mostly based on a recently published report, - Artificial Intelligence and Life in 2030.  The report was developed by a study panel of AI experts convened by the One Hundred Year Study of AI (AI100), an initiative launched at Stanford University in December, 2014 “to study and anticipate how the effects of artificial intelligence will ripple through every aspect of how people work, live and play.”  To better understand the future impact of AI on everyday lives, the panel focused the study on the likely influence of AI on a typical North American city by the year 2030.

The report is organized into three main sections.  Section I, - What is Artificial Intelligence?, - describes how researchers and practitioners define AI, as well as the key research trends that will likely influence AI’s future.  Section II looks into AI’s overall impact on various sectors of the economy, while the third Section, examines AI issues related to public policy.

My previous discussion was primarily focused on Section I.  I’d now like to turn my attention to Section II, - AI by Domain.  To help analyze where AI might be heading, the study panel narrowed its explorations to the eight domains most likely to be impacted by AI:

Digital Twin: Bringing the Physical and Digital Worlds Closer Together

A few weeks ago I first learned about a relatively new concept - Digital Twin.  A Digital Twin is essentially a computerized companion to a real-world entity, be it an industrial physical asset like a jet engine, an individual’s health profile, or a highly complex system like a city.  It’s a highly realistic, one-to-one digital model of each such specific physical entity.

Digital Twin helps bring the physical and digital worlds closer to each other.  It’s intertwined with and complementary to the Internet of Things (IoT).  The huge amounts of data now collected by IoT sensors on physical objects, personal devices and smart systems make it possible to represent their near real-time status in their Digital Twin alter-ego.

“The myriad possibilities that arise from the ability to monitor and control things in the physical world electronically have inspired a surge of innovation and enthusiasm,” said a 2015 McKinsey report on the Internet of Things.  Experts estimate that the number of connected things or devices will reach 50 billion by 2020, growing to 100s of billions in the decades ahead.  The economic potential of the smart solutions this makes possible is enormous, possibly reaching several trillion dollars within a decade.

The Evolution of the Firm

A few weeks ago I discussed The Rise of the Global Superstar Company based on a recent special report on the subject by The Economist.  The report noted that the decade-long trend toward increasingly concentrated global firms is somewhat surprising. 

“The rise of the giants is a reversal of recent history…  In the 1980s and 1990s management gurus pointed to the demise of size as big companies seemed to be giving way to a much more entrepreneurial economy.  Giants such as AT&T were broken up and state-owned firms were privatised.  High-tech companies emerged from nowhere.  Peter Drucker, a veteran management thinker, announced that ‘the Fortune 500 [list of the biggest American companies] is over.’ That chimed with the ideas of Ronald Coase, an academic who had argued in ‘The Nature of the Firm’ (1937) that companies make sense only when they can provide the services concerned more cheaply than the market can.”

Professor Coase’s views on the firm changed quite a bit over the years.  In 1937 he published The Nature of the Firm, a seminal article which along with other major contributions earned him the 1991 Nobel Prize in economics.  In the article, Professor Coase provided a simple answer to the question: Why do firms exist?  He explained that, in principle, a firm should be able to find the cheapest, most productive goods and services by contracting them out in an efficient, open marketplace.  However, markets are not perfectly fluid.  Transaction costs are incurred in obtaining goods and services outside the firm, such as searching for the right people, negotiating a contract, coordinating the work, managing intellectual property and so on.  Thus, firms came into being to make it easier and less costly to get work done.

Towards a Trusted Framework for Identity and Data Sharing

I recently participated in a Treasury Identity Forum organized by the US Treasury Department in Washington, DC.  The Forum focused “on the critical role of legal identity for financial inclusion, economic development, and anti-money laundering/counter financing of terrorism (AML/CFT) safeguards, and the development of new technology identification/authentication solutions to help achieve these goals.”  It brought together stakeholders from governments, financial service companies, FinTech startups and technologists to better understand how emerging technologies and legal frameworks can help us develop the required digital identity systems.

I was a member of a panel on how government, business and research communities can collaborate in developing workable identity solutions.  Let me summarize the points I made in my introductory remarks.

From time immemorial, our identity systems have been based on face-to-face interactions and on physical documents and processes.  But, the transition to a digital economy requires radically different identity systems.  As the economy and society move toward a world where interactions are primarily governed by digital data and transactions, our existing methods of managing identity and data security are proving inadequate.  Large-scale fraud, identity theft and data breaches are becoming common, and a large fraction of the world’s population lacks the credentials needed to be part of the digital economy.

Is Design Thinking the “New Liberal Arts”?

Design thinking has become an increasingly popular topic of discussion over the past decade.  It was featured in the September, 2015 issue of the Harvard Business Review with several articles on the subject.  Design is no longer just for physical objects, e.g. cars, bridges, shoes, jewelry, smartphones.  Design thinking is now being applied to abstract entities, - e.g. systems, services, information and organizations, - as well as to devise strategies, manage change and solve complex problems.

The application of design thinking beyond products isn’t new.  Nobel laureate Herbert Simon discussed the concept in his 1969 classic The Sciences of the Artificial.  IDEO, a firm best known for pioneering this expanded view of design, traces its roots back to 1978.  The School of Design in London’s Royal College of Art has long been expanding the boundaries of industrial design.  Stanford’s Institute of Design, - better known as the d.school, - was launched in 2004 as a graduate program that integrates business, the social sciences, the humanities and other disciplines into more traditional engineering and product design.

The d.school’s website nicely explains its design-thinking point of view:  “Students and faculty in engineering, medicine, business, law, the humanities, sciences, and education find their way here to take on the world’s messy problems together.  Human values are at the heart of our collaborative approach… Along the way, our students develop a process for producing creative solutions to even the most complex challenges they tackle…  Our deliberate mash-up of industry, academia and the big world beyond campus is a key to our continuing evolution.”

Has AI (Finally) Reached a Tipping Point?

After many years of promise and hype, AI seems to be finally reaching a tipping point of market acceptance.  “Artificial intelligence is suddenly everywhere… it is proliferating like mad.”  So starts a Vanity Fair article published around two years ago by author and radio host Kurt Andersen.  And, this past June, a panel of global experts convened by the World Economic Forum (WEF) named Artificial Intelligence, - Open AI Ecosystems in particular - as one of its Top Ten Emerging Technologies for 2016 because of its potential to fundamentally change the way markets, business and governments work.  

AI is now being applied to activities that not long ago were viewed as the exclusive domain of humans.  “We’re now accustomed to having conversations with computers: to refill a prescription, make a cable-TV-service appointment, cancel an airline reservation - or, when driving, to silently obey the instructions of the voice from the G.P.S,” wrote Andersen.  The WEF report noted that “over the past several years, several pieces of emerging technology have linked together in ways that make it easier to build far more powerful, human-like digital assistants.”

What will life be like in such an AI-based society?  What impact is it likely to have on jobs, companies and industries?  How might it change our everyday lives?

These questions were addressed in Artificial Intelligence and Life in 2030, a report that was recently published by Stanford University’s One Hundred Year Study of AI (AI100).  AI100 was launched in December, 2014 “to study and anticipate how the effects of artificial intelligence will ripple through every aspect of how people work, live and play.”  The core activity of AI100 is to convene a Study Panel every five years to assess the then current state of the field, review AI’s progress in the years preceding the report, and explore the potential advances that lie ahead as well the technical and societal challenges and opportunities these advances might raise.