Irving Wladawsky-Berger

Honest Conversations - The Key to a Winning Transformational Strategy

“Nearly every organization - whether private, social, or governmental - is grappling with huge strategic challenges, often with a need to reimagine its very purpose, identity, strategy, business model, and structure,” writes Harvard emeritus professor Michael Beer in his recently published book Fit to Compete.  “Most of these efforts to transform will fail.  And in most cases, they miss the mark not because the new strategy is flawed, but because the organization can’t carry it out.”

For over three decades, professor Beer and his various collaborators have been analyzing the reasons why so many organizational transformations fail.  In general, the common root cause has been the failure to align the organization’s culture and management processes with the strategic directions they’re after.  The book argues that two interrelated reasons explain these failures.

First, “the whole system of organizing, managing, and leading has to be transformed if organizational behaviors and underlying mindsets are to be changed.”  A transformational strategy that aims to take advantage of new technology and market innovations must involve the whole organization.  But, we often forget that such transformations are truly disruptive, not only to the marketplace but also to your own organization.  You cannot transform a large complex organization through business-as-usual objectives, - e.g., growing revenue and profit, cutting expenses, improving quality, developing better products and services.

Any major company-wide initiative must have the strong and visible support of the CEO and other top executives in the company.  The initiative must be carefully nurtured and protected in its early phases until it’s strong enough to stand on its own.  In any organization, there’s a natural competition for resources between new ventures and the existing lines of business.  Human nature being what it is, managers in the existing units will often feel that any new investments are best given to them to grow their businesses, rather than invested in a new, unproven area. This is one of the many challenges that leaders of the new initiative must skillfully navigate, otherwise the inevitable cultural and political – that is, human – issues will slow them down and potentially kill the new venture.

Can Democracy and Free Markets Survive in the Coming Age of AI?

Can technology plan economies and destroy democracy? is the provocative title of an essay in the end-of-2019 issue of The Economist.  “The success of market- and semi-market-based economies… has made the notion of a planned economy seem like a thing of the past.”  But, given all the data that can now be gathered by billions of smartphones and 10s of billions of sensors, - with many more to come, - could our increasingly intelligent and powerful AI systems “replace the autonomous choices on which the market is based?… And if technology can outperform the invisible hand in the economy, might it be able to do the same at the ballot box when it comes to politics?” 

As we’ve already seen, AI applications “can provide not just data on what people want and will tolerate, but also the means to manipulate those desires.  When such means are available to actors within or outside a state the struggle to gain, or for that matter retain, a democracy which reflects a genuine popular will might become even harder than it is.”  Could this all mean that free-market economics and liberal democracy will become obsolete over the coming century?

These questions were often raised and repeatedly tested throughout the 20th century, as various governments attempted to redesign their economies and societies in accord with what were believed to be scientific laws.  But, most such schemes, especially those carried out by authoritarian states, ended up as complete failures.  And some went tragically awry, - like Stalin’s collectivization of agriculture in the Soviet Union and Mao’s Great Leap Forward in China, - both of which brought death and disruption to millions.

The State of AI Adoption - High Performers Show the Way

For the past few years, the McKinsey Global Institute has been conducting a yearly survey to assess the state of AI adoption.  Its 2017 survey of over 3,000 AI-aware executive found that outside the technology sector, AI adoption was at an early, often experimental stage.  Only 20% of respondents used any AI-related technology in a core part to their business.  A common theme throughout the report was that the same players who were leaders in the earlier waves of digitization and analytics were the early leaders in the AI wave.

The McKinsey 2018 survey garnered responses from over 2,000 participants from a wide range of company sizes across 10 industry sectors.  Overall, the 2018 survey found that while the business world had begun to adopt AI, few companies had in place the foundational building blocks that would help them to generate value from AI at scale.  30% were conducting AI pilots.  Nearly half, 47%, had embedded at least one AI capability in their standard business processes, but only 21% reported using AI across multiple business functions.  AI investments were still quite small, with almost 60% of respondents saying that less that one-tenth of their digital budgets went toward AI.

The most recent Global AI Survey was published in November of 2019.  McKinsey garnered responses from over 2,300 participants, nearly 80% of whose companies were using AI in some capacity.  Overall,  the survey showed that “Most companies report measurable benefits from AI where it has been deployed; however, much work remains to scale impact, manage risks, and retrain the workforce.”  AI is becoming more mainstream, with 58% of respondents using AI in at least one function, - a nearly 25% increase over the previous year; and 30% reported using AI across multiple business units, - a nearly 50% increase.

One of the survey’s major findings is that a small share of high performers, around 3% of companies using AI, are already achieving outsize business results.   High performing companies are much further along in scaling the use of AI in their organizations, with an average of 11 different use cases compared an average of 3 among the other companies.

Conceptualizing AI in Human Terms is Misleading and Potentially Harmful

“We speak of machines that think, learn, and infer.  The name of the discipline itself - artificial intelligence - practically dares us to compare our human modes of reasoning with the behavior of algorithms,” writes Oxford doctoral candidate David Watson in his recently published article The Rhetoric and Reality of Anthropomorphism in Artificial Intelligence.  “Despite the temptation to fall back on anthropomorphic tropes when discussing AI, however, I conclude that such rhetoric is at best misleading and at worst downright dangerous.  The impulse to humanize algorithms is an obstacle to properly conceptualizing the ethical challenges posed by emerging technologies.”

What do we mean by intelligence?  In 1994 the Wall Street Journal published a definition which reflected the consensus of 52 leading academic researchers in fields associated with intelligence: “Intelligence is a very general mental capability that, among other things, involves the ability to reason, plan, solve problems, think abstractly, comprehend complex ideas, learn quickly and learn from experience.  It is not merely book learning, a narrow academic skill, or test-taking smarts.  Rather, it reflects a broader and deeper capability for comprehending our surroundings - ‘catching on,’ ‘making sense’ of things, or ‘figuring out’ what to do.”  This is a very good definition of general intelligence, - the kind of intelligence that’s long been measured in IQ tests, and that, for the foreseeable future, only humans have.

On the other hand, specialized intelligence, - the ability to effectively address well-defined, specific goals in a given environment, - is the kind of task-oriented intelligence that’s part of many human jobs.  In the past several years, our increasingly smart machines have become quite proficient at handling a variety of such specialized intelligent tasks.  AI technologies are approaching or surpassing human levels of performance in vision, speech recognition, language translation, the early detection and diagnosis of various forms of cancer, and other capabilities that were once viewed as the exclusive domain of humans.

The Pace of Creative Destruction is Accelerating

“A gale force warning to leaders: at the current churn rate, about half of S&P 500 companies will be replaced over the next ten years,” is one of the key insights from the 2018 Corporate Longevity Forecast.  The forecast is conducted every two years by Innosight, the innovation consulting firm co-founded by renowned Harvard professor Clayton Christiansen (who sadly died from cancer on January 23).  “The 33-year average tenure of companies on the S&P 500 in 1964 narrowed to 24 years by 2016 and is forecast to shrink to just 12 years by 2027.”

Shrinking company lifespans in the S&P 500 is a useful indicator of marketplace turbulence, driven to a large extent by technology disruptions and business model changes.  Every year, companies drop off the list for a variety of reasons.  They may have run into hard times and their market cap size fell below a certain threshold, - currently around $6 billion; they may have been overtaken by faster growing firms; or they could have ceased to exist as an independent company due to a merger, acquisition or private equity deal.

According to the Innosight Forecast report, a few key megatrends are responsible for the market turbulence behind the changing makeup of the S&P 500.

Why Some AI Efforts Succeed While Many Fail

Winning with AI, - a 2019 report based on a survey jointly conducted by the MIT Sloan Management Review and the Boston Consulting Group, - found that 90% of respondents agree that AI represents a business opportunity for their company.  The global survey attracted over 2,500 respondents from 29 industries and 97 countries, and conducted interviews with 17 executives leaders of AI initiatives in large organizations.

The report classified the total survey population into four subgroups based on their understanding of AI tools and concepts and their levels of adoption of AI applications: Pioneers (20%) are leading-edge organizations that both understand and have widely adopted AI; Investigators (30%) understand AI but have not deployed applications beyond the pilot stage; Experimenters (18%) are learning by doing, conducting pilots without a deep understanding of AI; and Passives (32%) have not adopted AI and have little understanding of the technology.

“Many AI initiatives fail,” was the report’s overriding finding.  “Seven out of 10 companies surveyed report minimal or no impact from AI so far.  Among the 90% of companies that have made at least some investment in AI, fewer than 2 out of 5 report obtaining any business gains from AI in the past three years. This number improves to 3 out of 5 when we include companies that have made significant investments in AI.  Even so, this means 40% of organizations making significant investments do not report business gains from AI.”

Innovation and National Security in the 21st Century

“Countries that can harness the current wave of innovation, mitigate its potential disruptions, and capitalize on its transformative power will gain economic and military advantages over potential rivals,” was the top finding of the Innovation and National Security Task Force which was commissioned by the Council of Foreign Relations (CFR) to assess the current state of US technological innovation.  The Task Force noted that leadership in innovation, research and technology since World War II has made the US the most secure and economically prosperous nation on earth.

“Today, this leadership position is at risk,” the Task Force warned.  Federal support and funding for R&D has stagnated over the past two decades.  “Washington has failed to maintain adequate levels of public support and funding for basic science.  Federal investment in R&D as a percentage of GDP peaked at 1.86 percent in 1964 but has declined from a little over 1 percent in 1990 to 0.66 percent in 2016.”

The US has successfully responded to technological competition in the past.  Sputnik was a tipping point in the space race with the Soviet Union during the cold war, leading to, among other things, a significant increase in the number of graduate student fellowships in STEM disciplines, of which I was personally a beneficiary.  Another prominent example is the strong economic competition from Japan in the 1980s, which the US fended off a decade later with our leadership in the Internet and other major digital innovations.

The Internet of Things is Changing the World

“How the world will change as computers spread into everyday objects,” is the title of the lead article in a comprehensive review of the Internet of Things (IoT) in a recent issue of The Economist.  Like many technological advances, IoT has been long in coming.  Ubiquitous or Pervasive Computing dates back to the 1990s, when neither the necessary low-cost devices and wireless networks were anywhere near ready.  “But the transformation is about to go into overdrive, notes The Economist.  “One forecast is that by 2035 the world will have a trillion connected computers, built into everything from food packaging to bridges and clothes.”

IoT promises to bring many benefits, including a whole new generation of innovative products.  We’ve long thought of products as physical entities built with a combination of mechanical and electrical components, - e.g., appliances, cars, agricultural machines, industrial equipment, - some quite simple and some highly complex.  IoT has been ushering a whole new class of smart connected products.  In addition to mechanical and electrical components, these new products use digital components like microprocessors, sensors, data storage, software, and connectivity in a wide variety of ways.

As the world’s digital and physical infrastructures converge, digital technologies are being designed right into all kinds of consumer and industrial products.  Internet-connected smart doorbells, for example, include motion sensors and video cameras that notify a home owner when someone arrives at the door.  Using a smartphone app, the home owner can watch and talk to the visitor, while a video of their interaction is saved for an added level of security.

“The magic of computers is that they provide in a machine an ability - to calculate, to process information, to decide - that used to be the sole preserve of biological brains,” writes The Economist.  “The IoT foresees a world in which this magic becomes ubiquitous.  Countless tiny chips will be woven into buildings, cities, clothes and human bodies, all linked by the internet… Over the past century electricity has allowed consumers and businesses at least in the rich world, access to a fundamental, universally useful good - energy - when and where they needed it.  The IoT aims to do for information what electricity did for energy.”

The Puzzling Economic Impact of Transformative Technologies

“General purpose technologies (GPTs) are engines for growth,…” wrote Erik Brynjolfsson, Daniel Rock, and Chad Syverson in The Productivity J-Curve, a working paper recently published by the National Bureau of Economic Research (NBER).  “These are the defining technologies of their times and can radically change the economic environment.  They have great potential from the outset, but realizing that potential requires larger intangible and often unmeasured investments and a fundamental rethinking of the organization of production itself.”

As we’ve learned over the past two centuries, there’s generally been a significant time lag between the broad acceptance of a major new transformative technology and its ensuing impact on companies, governments and other institutions.  Even after reaching a tipping point of market acceptance, it takes considerable time, - often decades, - for these new technologies and business models to be widely embraced across economies and societies, - and for their full benefits to be realized.

In her 2002 influential book, Technological Revolutions and Financial Capital, economic historian Carlota Perez wrote that since the advent of the Industrial Revolution, we’ve had a major technological revolution every 60 years or so.  First was the age of machines and factories in the latter part of the 18th century.  This was followed by the age of steam, coal and iron in the early to mid 19th century; electricity and steel around the 1870s-1880s; and automobiles, oil and mass production in the early decades of the 20th century.  Then came the computer and communications revolution in the latter part of the 20th century, ushering the transition from the industrial economy of the past two centuries to our present digital economy.

According to Perez, the economic transformations accompanying these technologies are composed of two distinct periods, each lasting roughly 20 to 30 years.  First comes the installation period when the new technologies emerge into the marketplace, entrepreneurs launch many new startups, and venture capitalists encourage experimentation with new business models. This is then followed by the deployment period, when the now well accepted technologies and business models become the norm, leading to long-term economic and productivity growth.

The State of Financial Health Around the World

The Gallup Global Financial Health Study was published in May of 2018.  The study is based on a survey of over 15,000 people in 10 different countries.  Conducted by Gallup in partnership with the MetLife Foundation and the Rockefeller Philanthropy Advisors, the study aimed to develop two key financial measures: how secure do people feel around the world, and how much control and influence they believe they have over their financial situations.

“The degree to which people perceive they are in control of and can influence their financial situation is an important and complementary dimension under the umbrella of financial health,” said the study.  While researchers have developed valuable measures of financial inclusion and financial literacy, data on financial security and control have never existed before.  Such financial measures should help organizations and countries around the world make evidence-based decisions on how to improve the ability of people to lead more financially healthy and secure lives.

The countries in the survey spanned the gamut from highly advanced to developing economies.  The ten countries, and their approximate GDP per capita in $1000s, are: the US ($58), UK ($43), Japan ($42), South Korea ($37), Greece ($37), Chile ($27), Colombia ($24), Vietnam ($14), Bangladesh ($6.3), and Kenya ($3.6).

The study defines financial control as “the extent to which people perceive they are in control of and can influence their financial situation - an important and complementary dimension within the umbrella of financial health.”  Financial control is composed of four key variables: locus of control -  having power over events in one’s life; resilience - ability to come up with solutions to small financial shocks; self-efficacy - extent of influence over future outcomes; and autonomy - having decision-making power.

Can AI Help Develop and Execute a Competitive Business Strategy?

Strategy For and With AI, a recent article in the MIT Sloan Management Review by David Kiron and Michael Schrage, argues that while formulating a comprehensive strategy for the use of AI technologies is absolutely necessary, it’s not sufficient.  “Creating strategy with AI matters as much - or even more - in terms of exploring and exploiting strategic opportunity.”  The article is based on a survey of over 3,000 executives, managers and analysts from companies in over 100 countries and 20 industries, as well as on interviews with executives and academics.

AI is expected to be the biggest commercial opportunity for companies and industries over the next couple of decades.  Two 2018 reports, one by PwC and one by McKinsey, estimated that AI has the potential to incrementally add around $13-$15 trillion to global economic output by 2030.  The growth will come from productivity gains, - e,g, the continuing automation of routine tasks, and AI-based tools to augment human capabilities, - and from increasingly sophisticated, AI-enhanced products, services, and system-wide applications.

Machine learning advances, like deep learning, have played a central role in AI’s recent achievements, giving computers the ability to be trained by ingesting and analyzing large amounts of data instead of being explicitly programmed.  Machine learning methods for solving problems, - subtle adjustments to the numerical weights that interconnect huge number of artificial neurons, - are radically different and complement the way humans solve problems.  But, while being a very powerful tool, machine learning, and AI in general, lack all-important human qualities like common sense and empathy, so their decisions and suggestions should be carefully reviewed by humans.  People and technology must closely collaborate, with each playing the particular role they are best at.

Every day we can read about the latest AI advances from research labs, startups and large companies.  AI technologies are approaching or surpassing human levels of performance in vision, speech recognition, language translation, playing championship-level Go, and the early detection and diagnosis of various forms of cancer.  But, can AI help address broad, open-ended and ambiguous problems like developing and executing a competitive business strategy?

How to Survive and Thrive in a World of Disruption

Looking back upon my long career, it’s frankly sobering how many once powerful IT companies are no longer around or are shadows of their former selves, e,g, Digital, Wang, Sun Microsystems, BlackBerry.  The forces of disruption might have been more powerful in the fast-changing IT industry, but no industry has been immune.  In less than two decades, the global recorded music industry has lost over half its revenues, while the drop in newspaper advertising revenue in the US has been even steeper.  Retail has undergone major changes with the rise of e-commerce, as has telecommunications with the transition to mobile phones.

Why have so many companies been done in by disruptive technological and market changes?  Is it that in spite of all their efforts in strategy formulation, their management was unable to anticipate them and were caught by surprise?  Or it is that, as if actors in a kind of Greek tragedy, they see the changes coming and understand what needs to be done, but are somehow unable to make the needed strategic and cultural transformations?

“Evolutionary fitness of organizations is determined by their ability to effectively respond to environmental changes,” write Leo Tilman and Charles Jacoby in their recently published book Agility: How to Navigate the Unknown and Seize Opportunity in a World of Disruption.  “Extinctions generally follow a familiar pattern.  Environmental signals - both positive and negative - are undetected or ignored.  Leaders fail to recognize the new reality and accept it for what it is.  No viable strategic vision for the new environment is developed.  Instead, a myriad of tactical activities is deployed, without amounting to a coherent strategy.  Existential risks remain hidden until it’s too late.”

The Increasing Demand for Hybrid, “T-Shaped” Workers

A recent article in The Atlantic used the USS Gabrielle Giffords to illustrate the important changes taking place in the US Navy, - and in the world of work in general.  After discussing various features of its advanced design, the article noted that the ship’s most futuristic aspect is its crew.  “It was designed to operate with a mere 40 souls on board - one-fifth the number aboard comparably sized legacy ships and a far cry from the 350 aboard a World War II destroyer.  The small size of the crew means that each sailor must be like the ship itself: a jack of many trades and not, as 240 years of tradition have prescribed, a master of just one,” noted the article.  Due to increasingly sophisticated technologies and the high cost of personnel, the USS Gabrielle Giffords is among a new class of Navy ships that’s turned away from specialists in favor of so-called hybrid sailors who are able to handle multiple tasks and rapidly acquire new skills.

The replacement of highly specialized workers with problem-solving generalists who are able to handle and quickly learn new tasks has been taking place across a wide variety of  occupations and industries.  Increased productivity and lower costs, i.e., doing more with less, are some of the reasons for this change.  But, the increased complexity of products, applications and systems, and the unanticipated problems that often follow are other important reasons.

The concept of hybrid or T-shaped workers was first introduced around 25 years ago as a metaphor to describe the kind of individuals that the Navy and many other organizations are looking for.  The vertical stroke in the letter T represents a depth of skills and expertise in one or more specific fields; the horizontal bar implies broad multidisciplinary and social skills, as well as the ability to collaborate with experts across disciplines to jointly solve complex problems.

Impact of AI on Government - Opportunities and Challenges

A few weeks ago I wrote about Leveraging AI to Transform Government based on a 2018 report by the Partnership for Public Service and the IBM Center for the Business of Government.  The report illustrates how government is using AI by describing four use cases being pursued by different agencies.  In 2019, the Partnership and IBM collaborated on two additional reports, Assessing the Impact of AI on the Work of Government, and Building Trust, Managing Risks.

This first report is focused on the impact of AI on the federal workforce, based on an analysis of the jobs and tasks most susceptible to automation, as well as on roundtables and interviews with over 40 AI experts.  The overriding conclusion is that, over time, AI will have a deep impact on how government works.  More than 80 different federal occupations, employing over 130,000 workers, are likely be significantly transformed, including 30,000 in the Treasury Department, 16,000 in Defense, and 5,000 in Transportation, as well as a variety of occupations in independent agencies like the Securities and Exchange Commission and the Government Publishing Office.

In particular, AI will have a major impact in three key areas: the transformation of the federal workday, the potential for personalized customer service and the increased importance of technical and data skills.  Let me summarize the findings and recommendations in each of these areas.

The World is Facing a Period of Digital Disorder

“Geopolitical competition and government regulations are poised to remake the digital economy,” notes the global consulting firm A.T Kearney in Competing in an Age of Digital Disorder, - a recent research report.  “The global technological landscape is currently being reconstructed, subjecting the once-free and unfettered transfer of data across borders to new and greater digital walls.  Terms such as the ‘splinternet’ and a ‘digital cold war’ are becoming ubiquitous, forcing companies everywhere to shift strategies on everything from procurement to customer engagement.”  Or, in a nutshell, the world is in a period of digital disorder.

According to the report, the first stage of the world’s digital transformation started in the early 1990s, with the advent of the commercial Internet and the World Wide Web.  Over the next 25 year, advances in digital technologies, big data and a wide variety of applications have led to sweeping economic and societal transitions.  Over 50% of the world’s population, almost 4 billion people, had Internet access by 2018, a nearly fourfold increase since 2001.

This initial period of explosive growth, light government regulation, and what the report calls digital order, was followed around 2016 by a period of digital disorder.  Governments are now intensifying their regulatory activities in an attempt to maximize the upsides of the digital economy while mitigating its downsides.  At the same time, governments are pursuing national policies and escalating global competition to take the lead in emerging digital technologies, particularly in AI and 5G wireless networks.  “As a result, a global battle for technological supremacy in the 21st-century digital economy is heating up, raising the risk of competing technological standards and creating the potential for an ‘islandized’ digital environment.  Altogether, these actions are creating a digital disorder that is becoming more difficult for companies to navigate.”

In particular, firms are now facing a growing backlash against the increasing digitalization of the economy and society.  In the past, the technology industry was largely seen as a positive societal force, enabling billions around the world to rise out of poverty and lead more productive lives.  Today, by contrast, Big Tech is being challenged on a host of issues, including the dissemination of false and damaging information, the rising inequality between the digital haves and have-nots, and the growing number of cyberattacks, theft of personal data and identity fraud.  “In the United States alone, identity fraud increased 8 percent in 2017, victimizing 16.7 million people and resulting in theft from consumers of $16.8 billion.”

Leveraging AI to Transform Government

“AI has the potential to help address many of our country’s pervasive problems and advance our safety, health and well-being,” said The Future Has Begun, a report on the impact of AI on government by the Partnership for Public Service and the IBM Center for the Business of Government.  “That promise has great potential to transform government.”

 “The most challenging problems AI may help us solve - from fighting terrorists to serving vulnerable populations - will involve government.  More immediately, though not less consequentially, AI will change the way public servants do their jobs.  Because of the impact AI could have on how governments ensure our safety and further our well-being, government leaders are likely to play a significant role in dictating future directions for AI.”

To illustrate how government is using AI, the report is focused on four concrete use cases being pursued by different agencies.  In-depth interviews were conducted with 14 people from 10 organizations, including the various government agencies involved, as well as their collaborators in non profits and universities.  Let me briefly summarize each of these four case studies.

The Blockchain Value Framework

In July, 2019, the World Economic Forum and Accenture released Building Value with Blockchain Technology, a white paper aimed at helping organizations evaluate blockchain’s benefits and build an effective business case.  The white paper is based on a global survey of 550 individuals across 13 industries, including automotive, banking, and retail; interviews with CEOs and public sector leaders; and a detailed analysis of 79 blockchain projects.

Survey participants were asked for the top reasons that led their organizations to invest in blockchain solutions.  Across all industries, the top three priorities were “full traceability of information on the blockchain”; “ability to ensure data has not been tampered with”; and “increased security”.  “New business products or services” ranked last among the options for investing in blockchain, suggesting that at this early stage, improving existing products and services is a higher priority than considering new business opportunities.

As is often the case, fear that the train is leaving the station is another powerful motivator for investing in a new, fast growing technology.  Worldwide spending on blockchains solutions is expected to reach almost $3 billion in 2019 and close to $12.5 billion in 2022.  51% of survey respondents mentioned “missing out on developing new products/services” as their top concern if they don’t invest in blockchain in the near future; 23% mentioned “missing out on efficiency gains”; and 15% were concerned with “missing out on cost savings.”

How We Learned to Prosper Using Fewer Resources

“We have finally learned how to tread more lightly on our planet.  It’s about time,” writes Andrew McAfee in the Introduction to his new book, More from Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources - and What Happens Next.   McAfee is Co-Director of MIT’s Initiative on the Digital Economy and a Principal Research Scientist at the MIT Sloan School of Management, as well as a prolific writer of books and articles.

“For just about all of human history our prosperity has been tightly coupled to our ability to take resources from the earth,” he adds.  “So as we became more numerous and prosperous, we inevitably took more: more minerals, more fossil fuels, more land for crops, more trees, more water, and so on.  But not anymore.  In recent years we’ve seen a different pattern emerge: the pattern of more from less.”

What led to the emergence of a more-from-less pattern?  The book provides a provocative answer to this question.  The most important forces responsible for the change are technological progress and capitalism.

How to Support the Widespread Adoption of AI

“Artificial intelligence is reshaping business - though not at the blistering pace many assume,” notes Building the AI-Powered Organization, an article in Harvard Business Review by McKinsey partners Tim Fountaine, Brian McCarthy, and Tamim Saleh in its opening sentence.  A number of studies agree that AI is the biggest commercial opportunity for companies and industries over the next 10-15 years.  Two recent reports by McKinsey and PwC respectively concluded that AI has the potential to incrementally increase global economic output between now and 2030 by an additional $13 to $15 trillion.

“Yet, despite the promise of AI, many organizations’ efforts with it are falling short,” adds the HBR article.  Surveys with thousands of executives, showed that most firms are only using AI in ad hoc pilots or applying it to a single business process.  Only 8% of firms are engaged in practices that support widespread adoption.

Why the slow progress?  “At the highest level, it’s a reflection of a failure to rewire the organization.  In our surveys and our work with hundreds of clients, we’ve seen that AI initiatives face formidable cultural and organizational barriers…  at most businesses that aren’t born digital, traditional mindsets and ways of working run counter to those needed for AI.”

To support the widespread adoption of AI, companies must make three fundamental shifts.

Despite Their Huge Upside Potential, Why Do Most Platforms Fail?

“For anyone who follows the world of business, it is now common knowledge that the most valuable firms on the planet and the first companies to surpass the trillion-dollar mark in value (albeit temporarily) are platforms,” note Michael Cusumano, Annabelle Gawer, and David Yoffie in their recently published book The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power.  “Moreover, in a recent list of more than two hundred current and former ‘unicorns’ - startups with valuations of $1 billion or more - we estimated that platforms made up between 60 and 70 percent.”

What do we mean by platform?  The book offer a simple definition.  “Platforms, in general, connect individuals and organizations for a common purpose or to share a common resource.”  A platform strategy differs from a product strategy in that it relies on an external ecosystem to generate complementary innovations and/or business transactions.  The effect is much greater potential for innovation and growth than a single product-oriented firm can generate alone.

Platforms are all about network effects.  The more products or services a platform offers, the more users it will attract, helping it then attract more offerings, which in turn brings in more users, which then makes the platform even more valuable.  Moreover, the larger the network, the more data is available to customize offerings to user preferences and better match supply and demand, further increasing the platform’s value.

The State of AI in the Enterprise

A few months ago, Babson College professor Tom Davenport gave a talk on the state of AI in the enterprise at the annual conference of MIT’s Initiative on the Digital Economy.  His talk was based on two recent US surveys conducted by Deloitte, the first one in 2017 followed by a second in 2018.  Davenport was a co-author of both reports.

The 2017 survey was focused on the responses of 250 US executives who were leading the applications of AI in their companies.  The larger 2018 survey reached out to 1,100 IT (46%) and line-of-business (54%) executives from US-based companies (64% at the C-level) and 10 different industries.  All of these respondents were early AI adopters compared with their counterparts in an average company, - 90% were directly involved in their company’s AI projects, and 75% said that they had an excellent understanding of AI.

Davenport started his talk by summarizing the key findings in the Deloitte surveys:

• 20-30% of enterprises are early adopters, having implemented at least one AI prototype or production application;
  
• Many projects are in pilots but some are already in production;
• Relatively simple low hanging fruit projects prevail over more ambitious and complex moon shots;
  
• Only 24% cited “reducing headcount through automation” as one of their top AI priorities;
• The great majority of respondents believe that AI leads to moderate or substantial changes in job roles and skills;
• Implementation, integration, data issues and talent top the list of challenges faced by early adopters;
  
• Further AI growth is inevitable.

A Quarter Century into the Digital Age

The digital age was born around 25 years ago with the public release of the Netscape browser in 1994.  The browser made it much, much easier for the average person to access information over the Internet, sparking the explosive growth of users, websites and online applications.  This was a truly historical point, marking the transition from the industrial economy of the past couple of centuries to a new kind of digital economy.   Ever since those days, the digital age has continued to advance driven by a stream of new technologies, and business models, from smartphones and cloud to big data and machine learning.

A few months ago, the McKinsey Global Institute published Twenty-five Years of Digitization, a report offering ten insights to help business leaders navigate this still relatively new digital world.  Let me first list the ten insights, and then briefly comment on a few of them.

• Large economic potential is linked to digitization - and much of it is yet to be captured;
• Digital superstars are rising far beyond the US big four and China’s big three;
• Digital natives are calling the shots;
• Digital changes everything - even industry boundaries;
• Agile is the new way to compete;
• Playing the platform economy is an in-the-money option;
• Self-cannibalization and innovation are a necessity for digital reinvention;
• Going after the right M&A is key;
• Effective management of digital transformation is vital - but challenging; and
  
• Leveraging, and transitioning from, digital to new frontier technologies is an imperative.

The Transformative Power of Blockchain

“Blockchain matters because no business operates in isolation,” says Blockchain for Business, a recently published book by Jai Arun, Jerry Cuomo, and Nitin Gaur.  “Multiple institutions can achieve more together than any single institution can alone.  By implementing business processes that leverage the collective knowledge of the group, processes can be orders of magnitude more cost-efficient.  New processes that were not possible before blockchain, can be created.  This opens new opportunities and creates competitive advantage for many businesses.”

Since if fist came to light over a decade ago as the public, distributed ledger for the Bitcoin cryptocurrency, people have struggled to understand what blockchain is about and what it’s good for.  This is not unusual for potentially transformative technologies in their early stages, as was the case with the Internet in the early-mid 1990s.  The key question is whether blockchain has the potential to become a truly transformative technology over time.  Most everyone agrees.  According to Gartner, the business value-add of blockchain will be more than $176 billion by 2025, and will exceed $3.1 trillion by 2030.

There are two fairly distinct blockchains camps, - one primarily focused on blockchain as the underlying platform for cryptocurrencies, the other on the use of blockchain in the business world.  The cryptocurrency camp, - best characterized by Bitcoin, - is mostly based on public permissionless blockchains, which operate anonymously and require some kind of proof-of-work or proof-of-stake systems.  The second camp, - best characterized by Hyperledger, - is mostly interested in business applications, and is based on the use of private or public permissioned blockchains networks to handle interactions between institutions that are known each other.

Free-Market, Free-Trade Capitalism at a Crossroads

The global economy has undergone considerable change over the past few decades.  Results have been mixed.  On the positive side, the digital revolution has significantly improved the quality of life of billions around the world.  Technology advances like the smartphone and wireless Internet, and the economic development brought about by globalization have led to the dramatic decline of extreme poverty around the world.  However, these benefits have been accompanied by major dislocations in labor markets, benefiting workers in low-cost developing nations while severely impacting workers in advanced economies.

The promise of technological progress and globalization as drivers of growth and prosperity has been a reality for many, but it’s also created winners and losers within nations, leading to rising economic inequality and fueling the rise of populism in countries around the world.  What’s going on?  I believe that part of the answer to this very important question can be found by exploring the evolution of free-market, free-trade capitalism over the past couple of centuries.

Adam Smith, the 18th century Scottish economist and philosopher, is the father of free market, free trade capitalism, and one of the major figures of The Enlightenment.  In the The Wealth of Nations, considered the first modern work of economics, he explained that in a free market, an individual pursuing his own self-interests tends to also promote the good of his community as a whole, and that the free market, while appearing chaotic and unrestrained, is actually guided to produce the right results by a so-called invisible hand.

The past 200 years have seen many variants of capitalism.  They’re all generally based on the private ownership of the means of production, their operation for profit, and the accumulation of capital.  Neoclassical economics, first formulated in the 19th century, led to a laissez-faire model of capitalism, based on the premise that given all relevant information people will make rational decisions, markets on their own will achieve the right results, and government interventions, - e.g., regulations, subsidies, tariffs, - are almost always a bad idea.

Faith in neoclassical economies was shattered in the 1930s by the Great Depression, giving rise to Keynesian economics, named for British economist John Maynard Keynes.  His pragmatic, mixed model of capitalism, based on a predominantly private sector economy but with an appropriate role for the public sector, dominated economic thinking for the next four decades.

From “Buy What We Have” to “Connected Customer Strategies”

Adapting to the ongoing digitization of the economy is one of the key challenges faced by just about every company around the world.  While there are many ways a company can leverage digital technologies to differentiate itself from competitors, two are particularly prominent: streamline operations to develop higher quality products at competitive prices, and provide a superior, cost-effective customer experience through digital channels

The explosive growth of mobile devices means that a company can be engaged with its customers whether they are at home, at work, or shopping in a store.  But, digital customers can be fickle and hard to satisfy.  A successful business will try to make each of its clients feel special by understanding and addressing their unique requirements, and by providing excellent customer service and quickly resolving problems when they come up.  This is hard, which is also why it may very well be the most important way for a business to stand out from its competitors.

“Thanks to new technologies that enable frequent, low-friction, customized digital interactions, companies today are building much deeper ties with customers than ever before,” said a recent Harvard Business Review (HBR) article, The Age of Continuous Connection by Nicolaj Siggelkow and Christian Terwiesch, in its opening paragraph.  “Instead of waiting for customers to come to them, firms are addressing customers’ needs the moment they arise - and sometimes even earlier.  It’s a win-win: Through what we call connected strategies, customers get a dramatically improved experience, and companies boost operational efficiencies and lower costs.”

Most companies engage with their customer fleetingly, using what the authors call the buy what we have model.  In it, companies provide high-quality offerings at competitive prices, but it’s up to customers to identify their needs and seek out the appropriate products or services to meet them.  The key problem with the traditional buy what we have journey is that company and customer are poorly connected throughout.

Decision Making in Our Increasingly Complex Organizations

A couple of years ago I attended a seminar by University of Toronto professor Avi Goldfarb, who along with UoT colleagues has been conducting research on the economic value of AI.  Goldfarb explained that the best way to assess the impact of a new radical technology is to look at how the technology reduces the cost of a widely used function.  For example, computers are essentially powerful calculators whose cost of digital operations has been dramatically going down over the past several decades thanks to Moore’s Law.  Over the years, we’ve learned to define all kinds of tasks in terms of such digital operations, e.g., inventory management, financial transactions, word processing, photography.  Similarly, the economic value of the Internet can be described as reducing the cost of communications and of search, enabling us to find and access all kinds of information, - including text, pictures music and videos.

Viewed through this lens, our AI revolution can be viewed as reducing the cost of predictions.  The explosive growth of big data and advanced algorithms like machine learning have enabled us to analyze and extract insights from all that data.  Prediction means anticipating what will happen in the future, and given the widespread role of predictions in business, government and our everyday life, AI is already having a major impact on all kinds of human activities.  Decision making, the process of identifying and choosing alternatives, will be particularly impacted by advances in AI.

Decisions typically involve two main tasks: predictions and judgement.  Judgement is the part of decision making that, unlike prediction, cannot be explicitly described to and performed by a machine and is based on human factors like expertise, intuition, and unconscious feelings.  As machine predictions become inexpensive and commonplace, the human judgement that leverages and complements prediction will become more valuable, especially given the increasing complexity of the decisions our institutions are called upon to make.

“It’s the best and worst of times for decision makers,” said McKinsey in a recent article, Untangling your Organization’s Decision Making.  “Swelling stockpiles of data, advanced analytics, and intelligent algorithms are providing organizations with powerful new inputs and methods for making all manner of decisions.”  On the other hand, “Corporate leaders also are much more aware today than they were 20 years ago of the cognitive biases - anchoring, loss aversion, confirmation bias, and many more - that undermine decision making without our knowing it.”

The Business Value of Augmented Reality

I recently heard a very interesting presentation at the 2019 MIT CIO Symposium, - Why Companies Need an Augmented Reality Strategy, - by Harvard professor Michael Porter and James Heppelmann, CEO of PTC, an industrial software company.  The talk was based on their HBR article A Manager’s Guide to Augmented Reality.

We generally think of products as physical entities built with a combination of mechanical and electrical components, - e.g., appliances, cars, agricultural machines, industrial equipment, - some quite simple and some highly complex.  But, in a 2014 HBR article, Porter and Heppelmann introduced the notion of smart connected products (SCPs), a whole new class of products that, in addition to mechanical and electrical components, use digital components like microprocessors, sensors, data storage, software, and connectivity in a wide variety of ways.  Smart connected products are radically reshaping companies and exposing them to new competitive opportunities and threats, while altering industry boundaries and creating entirely new industries.

Through its first five decades, IT helped companies become significantly more productive, by automating many of their processes, reengineering their overall operations, and reaching out beyond the boundaries of the enterprise.  But, their actual products were largely unaffected.  This is all now changing with the rise of the Internet of Things (IoT), cloud computing, Big Data, AI, and other innovations whose combined impact is driving the new era of smart connected products.

As the world’s digital and physical infrastructures converge, IT is now an integral part of the products themselves. Digital technologies are designed right into the products.  Massive amounts of product-usage data can now be gathered, stored and analyzed by a variety of applications in the product’s cloud counterpart.  The cloud might also include a digital twin of each specific physical product, that is, a highly realistic 3-D digital model that monitors the real-time status of the digital twin’s physical counterpart, - e.g., a jet engine, elevator or turbine, - and helps make important decisions such as the need for preventive maintenance to prevent a product failure.

Is the Digital Revolution At Last Shaking Up Banking?

Digital transformations have generally followed three distinct stages.  First comes the use of IT to improve the productivity and quality of back- and front-end processes.  Distribution is next, leveraging the universal reach and connectivity of the Internet for online transactions and access to information. Finally, the transformation reaches a tipping point when technologies radically change the business model and user experience, leading to a fundamental disruption of the industry.

While such a digital journey is ultimately inevitable, the pace varies widely across industries.  The IT industry has been the most disrupted, - often by its own digital creations in a kind of sorcerer’s apprentice scenario.  Over my long career, I’ve seen many once powerful IT companies done in by technology and market changes, and either disappear altogether or become shadows of their former selves.

Beyond IT, few industries have felt the impact of digital forces like media.  In less than two decades, the global recorded music industry has lost over half its revenues, while the drop in newspaper advertising revenue in the US has been even steeper.  Retail has also undergone major changes with the rise of e-commerce, as has telecommunications with the transition to mobile phones.  How about banking, which has long been a leading user of information technologies?

The May 4 issue of The Economist addressed this question in a special report on Banking and Technology, with several articles on the subject.  “Over the past two decades people across the world have seen digital services transform the economy and their lives,” said its lead article.  “Taxis, films, novels, noodles, doctors and dog-walkers can all be summoned with a tap of a screen.  Giant firms in retailing, carmaking and the media have been humbled by new competitors.  Yet one industry has withstood the tumult: banking.”

But, adds The Economist, “technology is at last shaking up banking.”  Two major forces are driving this shake-up: the dramatic growth of digital payments in China and other Asian countries; and the rise of mobile banking in the West, especially among young digital natives.

The Economic Value of Digital Identity

Identity plays a major role in our everyday life.  It’s the key that determines the particular transactions in which we can rightfully participate as well as the information we’re entitled to access.  Think about going to an office, getting on a plane, logging on to a website or making an online purchase.  We generally don’t pay much attention to the management of our identity credentials unless something goes seriously wrong.

For much of history, our identity systems have been based on face-to-face interactions and on physical documents and processes.  But, the transition to a digital economy requires radically different identity systems.  In a world that’s increasingly governed by digital transactions and data, our existing methods for managing security and privacy are proving inadequate.  Data breaches, large-scale fraud, and identity theft have become more common.  In addition, a significant portion of the world’s population lacks the credentials needed to participate in the digital economy.  Our existing methods for managing digital identities are far from adequate.

A few weeks ago, the McKinsey Global Institute released Digital Identification: A key to inclusive growth, a comprehensive report at over 100 pages that examined the state of digital identities around the world.  The report analyzed the value creation potential of good digital IDs for individuals and institutions, as well as the potential risks and challenges.  McKinsey’s analysis was informed by nearly 100 concrete uses of digital IDs in seven countries: Brazil, China, Ethiopia, India, Nigeria, the UK and the US.

The Evolution of Work in Urban Labor Markets

A few weeks ago I heard a very interesting keynote by MIT economist David Autor at the annual conference of MIT’s Initiative on the Digital Economy.  The talk was based on his recently published paper Work of the Past, Work of the Future.

Professor Autor started his talk by noting that over the last four decades, the US and other industrial economies have seen a remarkable rise in wage inequality by educational attainment, with the earnings of the most-educated increasing, and the earnings of the least-educated falling in real terms.  Since the 1980s, the earnings of those with a four year college degree have risen by 40% to 60%, while the earnings of those with a post-college education have risen 80% to 100%.  At the same time, the earnings of those with a high school education or less have fallen among men and barely changed among women.

At the same time, the supply of educated workers in the US has vastly increased.  From the 1960s to the present, the share of the labor force with college or post-college degrees rose from 12% to 39%,  while the share of those with some college rose from 13% to 28%.  But the share of those with a high school degree or less fell from 75 to 33%.  Based on the law of supply-demand, one would expect that the wages of college-educated workers would have fallen in recent years because there are so many of them, while the wages of those with a high school education or less would have risen because they are a significantly smaller share of the labor force.  But, as we well know, this has been far from the case.

Autor addressed this seeming paradox in his keynote by analyzing a number of potential explanations.  Eroding union penetration, falling minimum wages, and the rise of China, India and other low labor-cost countries have certainly contributed to the wage erosion of non-college workers.  But his main focus was the changing structure of work in the US and other advanced economies, as well as how these changes have unfolded across different geographic regions, from low density rural areas to high density cities.

Blockchain - the Networked Ecosystem is the Business

A few weeks ago I attended two back-to-back blockchain events in Toronto, - the Blockchain Research Institute All-Member Summit followed by the inaugural Blockchain Revolution Global conference.  Both events included a number of excellent talks and panels.  One of the presentations I particularly enjoyed was Scaling Blockchain for the Enterprise: Emerging Business Models, by IBM’s Andrew Martin and Smitha Soman.  Their presentation was based on their recently published report Building your blockchain advantage.

Since it first came to light a decade ago as the public, distributed ledger for the Bitcoin cryptocurrency, people have struggled to understand what blockchain is all about and what it’s truly good for.  This is not unusual for potentially transformative technologies in their early stages, as was the case with the Internet, and is still the case with AI.  The key question is whether blockchain has the potential to become a truly transformative technology over time.  With few exceptions, the answer is positive.

The essence of blockchain, notes the report, is that the unit of competition is the networked ecosystem, no longer a single enterprise.  “As blockchain adoption continues to gather momentum, organizations must approach their blockchain strategies with the same rigor and commitment as any other new and transformative strategies.  They can’t just fall back on prototypes alone.  They need to build a robust business case for blockchain that includes a fair incentive model to attract all the partners required for the success of their networks.”

A Novel Method for Measuring the Value of Free Digital Services

Gross domestic product (GDP) is the basic measure of a country’s overall economic output, based on the market value of all the goods and services the country produces.  Most measures of economic performance used by government officials to inform their policies and decisions are based on GDP figures.  But, concerns have long been raised about the adequacy of GDP-based measurements given the major changes that’ve taken place in economies around the world over the past several decades.

GDP is essentially a measure of production.  While suitable when economies were dominated by the production of physical goods, GDP does not adequately capture the growing share of services and increasingly complex solutions that characterize advanced economies.  Nor does it reflect important economic activity beyond production, such as income, consumption and living standards.

In 2008, a Commission on the Measurement of Economic Performance and Social Progress led by Nobel-prize winning economists Joseph Stiglitz and Amartya Sen was convened to look at the limits of GDP as an indicator of economic performance and progress.  “What we measure affects what we do; and if our measurements are flawed, decisions may be distorted.” noted its report.  The Commission recommended complementing classical measures of GDP and economic production with additional measurements that captured people’s well being, as well as factoring in measurements to help reflect the evolution of the economy into the future.

Over the past decade, a new set of concerns have arisen with the rise of the Internet-based digital economy.  How do you measure the value of the increasing amounts of free information goods available over the Internet, including Wikipedia articles, Google maps, Facebook interactions, smartphone apps and You Tube videos?

AI and the Evolution of History

Several weeks ago, I wrote about the event I attended on February 28 to celebrate the launch of MIT’s new Schwarzman College of Computing, - MIT’s strategic response to the rise of artificial intelligence, - a technology that will reshape “geopolitics, our economy, our daily lives and the very definition of work” in the decades to come.  The all-day celebration featured talks and panels on a wide variety of topics, some focused on innovative applications of AI technologies, others on the challenging issues raised by these powerful technologies.

A few weeks later I wrote about one of these challenging issues, the impact of AI on our social interactions, based on the talk by MIT professor Sherry Turkle on Rethinking Friction in Digital Culture, and a related article by Yale professor Nicholas Christakis on How AI Will Rewire US.

I now want to discuss the interview conducted by NY Times columnist Thomas Friedman with former US Secretary of State Dr. Henry Kissinger at the February 28 event.  The interview, - which can be seen in this video, - was based on a June, 2018 article by Dr. Kissinger in The Atlantic, - How the Enlightenment Ends: “Philosophically, intellectually - in every way - human society is unprepared for the rise of artificial intelligence.”

The Third Wave of the Digital Economy - Promises and Challenges

“The next wave of digital innovation is coming.  Countries can welcome it, prepare for it, and ride it to new heights of innovation and prosperity, or they can ignore the changing tide and miss the wave,” writes Robert Atkinson in The Task Ahead of Us.  Atkinson is founder and president of the Information Technology and Innovation Foundation (ITIF), a think tank focused on science and technology policy.

We’re now entering the third wave of the digital economy, says Atkinson.  The first was based on personal computing, the Internet, Web 1.0, and e-commerce.  The second brought us Web 2.0, big data, smartphones and cloud computing.  The emerging third wave promises to be significantly more connected, - including higher bandwidth and a wide variety of devices; more automated, - with more work being done by machines while integrating the physical and digital worlds; and more intelligent, - leveraging huge volumes of data and advanced algorithms to help us understand and deal with our increasingly complex world.

“Building and adopting the new connected, automated, and intelligent technology system will lead to enormous benefits globally, not least of which will be robust rates of productivity growth and improvements in living standards.  Moreover, these technologies will help address pressing global challenges related to the environment, public health, and transportation, among others.”

We’re in the early stages of this third wave.  5G, IoT, robotics, AI and other promising technologies are being embraced by early marketplace adopters, but their full-scale impact is still 5 to 10 years away.  We’re in a period not unlike the late 1980s, when it was clear that IT was on the brink of a major transition, but the Internet revolution didn’t arrive until the mid-1990s.

The Top Ten Emerging Technologies of 2018

For the past several years, the World Economic Forum (WEF) has published an annual list of the Top Ten Emerging Technologies that would be potentially disruptive over the next three to five years while also providing significant benefits to economies and societies.  Starting in 2017, the Top Ten list has been chosen in collaboration with Scientific American and published in an issue of the magazine.

The Top Ten Emerging Technologies 2018 was released in September, 2018.  The final list was selected by a steering group of experts from an initial list with more than 50 submissions.  Here are the 10 technologies comprising the 2018 list, along with the reasons cited in the report for their selection:

What Might Work Look Like in 2030?

A number of recent studies have taken a close look at the the future of work over the next 10 to 15 years.  For example, a December, 2017 report by McKinsey examined which jobs will likely be displaced by automation through 2030, as well as which jobs are likely to be created over the same period, based on data from 46 countries.

McKinsey’s overall conclusion was that a growing technology-based economy will create a significant number of new occupations which will more than offset declines in occupations displaced by automation.  However, “while there may be enough work to maintain full employment to 2030 under most scenarios, the transitions will be very challenging - matching or even exceeding the scale of shifts out of agriculture and manufacturing we have seen in the past.”

Another report, The Changing Nature of Work, - published by the World Bank in October, 2018, - concluded that our problem is not that there won’t be enough work in the future.  The key problem is that, in many countries, the workforce isn’t prepared for a fast unfolding future. Neglecting investments in human capital, - i.e., the sum total of a population’s health, skills, knowledge, and experience, - will dramatically weaken a country’s competitiveness.

Let me now discuss Eight Futures of Work Scenarios and their Implications, a white paper published in January, 2018 by the World Economic Forum (WEF) in collaboration with the Boston Consulting Group (BCG).  The paper considered eight distinct scenarios on what work might be like by 2030, based on different combinations of three of the most impactful and uncertain variables affecting the future of work: the rate of technological change; the evolution of learning in the workforce; and the magnitude of talent mobility across geographies.

AI and our Social Interactions

I recently wrote about the event I attended on February 28 to celebrate the launch of MIT’s Schwarzman College of Computing.  This new interdisciplinary College is MIT’s response to the rise of artificial intelligence, - a profoundly powerful technology that will likely reshape our economy, society and personal lives in the decades to come.  But, attaining AI’s broad potential will require not only a continuing slew of technological innovations, but equally important research on the challenges our society must get ready for, including ethical issues, workplace disruptions, and human interactions.

The event included keynotes and panels on a wide variety of topics. One of the talks I found most interesting was Rethinking Friction in Digital Culture by Sherry Turkle, MIT Professor of the Social Studies of Science and Technology.

In her many writings and seminars, - including her 2011 best-seller Alone Together, -  Professor Turkle has long been warning about the impact of technology on our social interactions.  “Most of us here today were introduced to the idea of friction free as a really good thing,” she said at the start of her keynote.  “It’s an aesthetic of engineering efficiency, so why shouldn’t it be a really good thing?”  This idea that technical things should be friction free and smooth easily bleeds into other domains. “Efficiency becomes aspirational - in politics, in business, in education, and in our thinking about relationships.”

She cited a few examples of the kinds of friction free interactions she’s come across in her research on technology and social relationships.  People of all ages have told her that they prefer to text rather than talk, - even when interacting with a colleague in the next cubicle or office.  People have said to her that they prefer to text their spouse rather than have a face-to-face conversation.  Friction free, she explained, “is usually tied up with a hope for greater efficiency and less vulnerability.”

Globalization in Transition

I recently read two interesting reports on the state of globalization in 2019, one by The Economist, the second by the McKinsey Global Institute.  They both agree on the facts, - globalization and global trade have been undergoing considerable changes since the 2008 global financial crisis.  But, they differ in their explanations of the reasons for the changes.

“The golden age of globalisation, in 1990-2010, was something to behold,” notes The Economist in its overview article, The steam has gone out of globalization.  “Commerce soared as the cost of shifting goods in ships and planes fell, phone calls got cheaper, tariffs were cut and the financial system liberalised.”

But now, we’ve transitioned to a so-called Slobalisation era.  “Globalisation has slowed from light speed to a snail’s pace in the past decade for several reasons.  The cost of moving goods has stopped falling.  Multinational firms have found that global sprawl burns money and that local rivals often eat them alive.  Activity is shifting towards services, which are harder to sell across borders: scissors can be exported in 20ft-containers, hair stylists cannot.  And Chinese manufacturing has become more self-reliant, so needs to import fewer parts.”  Finally, we have the well-publicized trade wars and tariffs of the past two years.  All in all, the “rules of commerce are being rewritten around the world.”

The Productivity Paradox: Digital Abundance and Scarce Genius

Despite the relentless advances of digital technologies, productivity growth has been declining over the past decade.  Investment and interest rates have remained low, and income has continued to stagnate for the majority of workers in the US and other developed economies. The world seems to be stuck in a period of slow growth and no one is quite sure what’s causing this apparent contradiction.

Opinions abound.  Harvard economist Larry Summers has argued that secular stagnation is the reason behind this unusual situation, caused primarily by a reluctance of companies to invest and of consumers to spend, with the ensuing excessive savings acting as a drag on economic growth.

Some contend, - most prominently Northwestern University economist Robert Gordon, - that over the past few decades there’s been a fundamental decline in innovation and productivity.  Perhaps our current technologies, advanced and exciting as they might be, aren’t as transformative as the technologies from the period between 1870 and 1970, when we experienced high productivity growth and a rising standard of living. 

Demographic change, namely, the declining population and labor force growth around the world, is another potential cause for slow economic growth.  The global labor force grew at an average of 1.8% per year between 1960 and 2005, but since then it’s been growing at just 1.1% per year, and it’s already shrinking in a number of countries, including Japan, Germany and China.

Another possible explanation, - advanced by Erik Brynjolfsson, Daniel Rock, and Chad Syverson in AI and the Modern Productivity Paradox, - is that the paradox is primarily due to a time lag between technology advances and their impact on the economy.  We’ve been living in a time of major transformative technologies, - the Internet, smartphones, IoT, big data, AI - whose deployment and impact on productivity growth are still lagging.

While technologies may advance rapidly, humans and our institutions change slowly.  Moreover, the more transformative the technologies, the longer it takes for them to be embraced by companies and industries across the economy.  Leading edge firms are already benefiting from these advances, but most are still in the early learning stages.  Translating technological advances into productivity gains requires major transformations in business processes, organization and culture, - and these take time.

Impact of an Aging Population on Economic Growth and Automation

The world has been stuck in an era of slow economic growth over the past decade.  Top economists and policy makers have proposed a number of explanations for the economic slowdown, but in the end, there’s no consensus on the reasons, on how long the slowdown will likely last, or on what to do about it.

Economic growth has two main components, productivity growth and the growth of the labor force.  One potential theory for our stagnant economic growth is demographics, namely, the rapidly declining population and labor force growth around the world.

The current world’s population is 7.7 billion.  The UN Population Division estimates that global population will reach 9.8 billion with a growth rate of 0.5% in 2050, and will peak around 2100 at roughly 11.2 billion with a growth rate of 0.1%.  Other projections estimate that the population will grow slower, peak at 9.4 billion around 2070 and then decline to around 9 billion in 2100.  Some project that after reaching a peak of 9 billion, the world’s population will decline back to today’s levels, - around 7 billion, - by 2100.

Japan and a few other countries are already experiencing population declines.  The US population is currently around 330 million, and is projected to reach 390 million in 2050 and 450 million in 2100.  While the US birthrate hit a historic low in 2017, the population has continued to grow due to immigration.  The US growth rate is 0.71% including immigration and 0.43% without.

The global labor force grew at an average of 1.8% per year between 1960 and 2005, but since then it’s been growing at just 1.1% per year.  The labor force is still growing in some developing countries like India, Nigeria and the Philippines, but it’s already shrinking in China, Japan and Germany.  In the US, the labor force is growing very slowly, - 0.5 percent per year over the past decade, compared with 1.7 percent from 1960 to 2005.  Given the continuing decline in fertility rates in most parts of the world, the global labor force is expected to slip further in the coming decades.

The New, Interdisciplinary, MIT Schwarzman College of Computing

A few months ago, MIT president Rafael Reif announced the launch of the Stephen A. Schwarzman College of Computing in an e-mail to the MIT community.  “This new College is our strategic response to a global phenomenon – the ubiquity of computing and the rise of AI…” wrote President Reif.  “To state the obvious, AI in particular is reshaping geopolitics, our economy, our daily lives and the very definition of work.  It is rapidly enabling new research in every discipline and new solutions to daunting problems.  At the same time, it is creating ethical strains and human consequences our society is not yet equipped to control or withstand.”

The new College of Computing is made possible by a $350 million foundational gift from Stephen Schwarzman, - chairman, CEO and co-founder of Blackstone, one of the world’s leading investment firms.  The gift is part of a  $1 billion commitment to reshape MIT to help it better address the continuing advances in technology in our 21st century digital economy, as well as their many applications , - both the exciting opportunities and the difficult challenges.

The College is envisioned as an interdisciplinary hub across all five of MIT’s existing schools: Engineering; Science; Humanities, Arts, and Social Sciences; Architecture and Planning; and the Sloan School of Management.  This MIT News announcement succinctly summarized the key objectives of the new College:

• reorient MIT to bring the power of computing and AI to all fields of study at MIT, allowing the future of computing and AI to be shaped by insights from all other disciplines

• create 50 new faculty positions that will be located both within the College and jointly with other departments across MIT - nearly doubling MIT’s academic capability in computing and AI

• give MIT’s five schools a shared structure for collaborative education, research, and innovation in computing and AI

• educate students in every discipline to responsibly use and develop AI and computing technologies to help make a better world; and

• transform education and research in public policy and ethical considerations relevant to computing and AI.

The Business Value of Resilience

The Industrial Revolution was “as much about process innovations that reduced waste and increased productivity as it was about the application of new technologies,” wrote Roger Martin in a recent Harvard Business Review (HBR) article, - The High Price of Efficiency.  Martin is professor and former dean of the Rotman School of Management at the University of Toronto, as well as an accomplished writer.

The belief that efficiency is fundamental to competitive advantage has turned management into a science, - taught in every business school on the planet, - whose objective is the elimination of waste, - whether of time, materials, or capital.

“Why would we not want managers to strive for an ever-more-efficient use of resources?,” asks Martin.  Of course we do.  But, an excessive focus on efficiency can produce startlingly negative effects.  To counterbalance such potential negative effects, companies should pay just as much attention to a less appreciated source of competitive advantage: resilience,  - “the ability to recover from difficulties - to spring back into shape after a shock.”

“Think of the difference between being adapted to an existing environment (which is what efficiency delivers) and being adaptable to changes in the environment.  Resilient systems are typically characterized by the very features - diversity and redundancy, or slack - that efficiency seeks to destroy.”

Will Humans Be Better Off in an Increasingly AI-Based Future?

After decades of promise and hype, artificial intelligence is finally becoming one of the most important technologies of our era.  As AI continues to both spread and advance, will it enhance human capacities or will it lessen human autonomy and agency?  By 2030, will most people be better or worse off than they’re today?

To shed light on these very important questions, the Pew Research Center canvassed AI experts this past summer, including technologists developers, and business and policy leaders.  It received almost 1,000 responses, which formed the basis for its recently published report Artificial Intelligence and the Future of Humans.

Overall, 63% of respondents were optimistic, predicting that most individuals will mostly be better off, while 37% thought otherwise.  But optimistic or not, most experts expressed concerns about the long-term impact of AI on “the essential elements of being human.”

The survey further asked the experts to explain their hopes and fears, to sketch out how they envision human-machine interactions over the coming decade, and what actions should be taken to assure the best possible future. Many answered, and their detailed comments are organized into the report’s three main sections: concerns; suggested solutions; and expectations for the future.  Let me briefly discuss the key points in each section.

The Rise of Global, Superstar Firms, Sectors and Cities

In the 1990s, the Internet was supposed to usher a much more open, decentralized, democratic economy and society.  Startups with innovative business models where now able to reach customers anywhere, anytime.  Companies, from the largest to the smallest, could now transact with anyone around the world.  Vertically integrated firms became virtual enterprises, increasingly relying on supply chain partners for many of the functions once done in-house.  Experts noted that large firms were no longer necessary and would in fact be at a disadvantage in the emerging digital economy when competing against agile, innovative smaller companies.

Some even predicted that the Internet would lead to the decline of cities.  People could now work and shop from home; be in touch with their friends over e-mail, video calls, and text messaging; and get access to all kinds of information and entertainment online.  Why would anyone choose to live in a crowded, expensive, crime-prone urban area when they could lead a more relaxing, affordable life in an outer suburb or small town?

But, as we well know, it hasn’t quite worked out as expected.  Instead, we’ve seen the rise of the global superstar company, the unicorn startup, and the winner-take-all city.  As it’s turned out, the Internet’s universal reach and connectivity has led to increasingly powerful network effects and to the rise of platform economies.

Beyond Machine Learning: Capturing Cause-and-Effect Relationships

Artificial intelligence is rapidly becoming one of the most important technologies of our era.  Every day we can read about the latest AI advances from startups and large companies.  AI technologies  are approaching or surpassing human levels of performance in vision, speech recognition, language translation, and other human domains. Machine learning advances, like deep learning, have played a central role in AI’s recent achievements, giving computers the ability to be trained by ingesting and analyzing large amounts of data instead of being explicitly programmed.

Deep learning is a powerful statistical technique for classifying patterns using large training data sets and multi-layer AI neural networks.  It’s essentially a method for machines to learn from all kinds of data, whether structured or unstructured, that’s loosely modeled on the way a biological brain learns new capabilities.  Each artificial neural unit is connected to many other such units, and the links can be statistically strengthened or decreased based on the data used to train the system.  Each successive layer in a multi-layer network uses the output from the previous layer as input.

Machine learning can be applied to just about any domain of knowledge given our ability to gather valuable data in almost any area of interest.  But, machine learning methods are significantly narrower and more specialized than humans.  There are many tasks for which they’re not effective given the current state-of-the-art.  In an article recently published in Science, professors Erik Brynjolfsson and Tom Mitchell identified the key criteria that help distinguish tasks that are particularly suitable for machine learning from those that are not.  These include:

• Tasks that map well-defined inputs to well-defined outputs, - e.g., labeling images of specific animals, the probability of cancer in medical record, the likelihood of defaulting on a loan application;
• Large data sets exist or can be created containing such input-output pairs, - the bigger the training data sets the more accurate the learning;
• The capability being learned should be relatively static, - If the function changes rapidly, retraining is typically required, including the acquisition of new training data; and
• No need for detailed explanation of how the decision was made, - the methods behind a machine  learning recommendation, - subtle adjustments to the numerical weights that interconnect its huge number of artificial neurons, - are difficult to explain because they’re so different from those used by humans.

Blockchain Beyond the Hype

A recent issue of The Economist included a special report on cryptocurrencies and blockchains.  The Economist’s overall conclusion was that “Bitcoin has been a failure as a means of payment, but thrilling for speculators.”  Its assessment of blockchain was somewhat more positive.  “For blockchains, the jury is still out,… For all the technology’s potential, though, most attempts to use it remain tentative,…  The advantages of blockchains are often oversold.” 

In 2016, blockchain made the list of the World Economic Forum’s Top Ten Emerging Technologies.  That same year, blockchain also made its first appearance in Gartner’s yearly hype cycles.  Even The Economist has been guilty of overselling when it featured blockchain in the cover of its October 31, 2015 issue with the tag line “The Trust Machine: How the technology behind Bitcoin could change the world.” 

Is there too much hype surrounding blockchain?  Absolutely,… but not surprising.  All potentially transformative technologies are oversold in their early stages.  Remember the dot-com bubble of the late 1990s.  Blockchain is still in its early phases of experimentation and adoption.  Much work remains to be done on standards, platforms, interoperability, applications and governance. 

But, does blockchain have the potential to become a truly transformative technology over time?  Yes, said McKinsey in a recent article on the strategic value of blockchain beyond the hype.  The article starts out by acknowledging that all the hype around blockchain makes it difficult to nail down not just blockchain's long term strategic value, but also what it actually is and what it isn’t in the present. To make sure everyone is on the same page, the article first recaps what it calls “the nuts and bolts of blockchain.”  Let me start by summarizing blockchain’s nuts and bolts.

Redefining Work - Leveraging Human Capabilities in a Future of Expanding Automation

How will labor markets evolve in our 21st century digital economy?  What’s the likely future of jobs, given that our increasingly smart machines are now being applied to activities requiring intelligence and cognitive capabilities that not long ago were viewed as the exclusive domain of humans?  How will AI, robotics and other advanced technologies transform the very nature of work?

Over the past few years, a number of papers, reports and books have addressed these very important questions.  They generally conclude that AI will have a major impact on jobs and the very nature of work.  For the most part,  they view AI as mostly augmenting rather than replacing human capabilities, automating the more routine parts of a job and increasing the productivity and quality of workers, so they can focus on those aspect of the job that most require human attention.  Overall, few jobs will be entirely automated, but automation will likely transform the vast majority of occupations. 

A recent McKinsey report noted while there will likely be enough work to maintain full employment by 2030, the transition will be very challenging, “on a scale not seen since the transition of the labor force out of agriculture in the early 1900s in the United States and Europe, and more recently in in China.”  The report estimated that “up to 375 million workers, or 14 percent of the global workforce, may need to change occupations - and virtually all workers may need to adapt to work alongside machines in new ways.”

Given these predictions about the changing nature of work, what should companies do?  How should firms prepare for a brave new world where we can expect major economic dislocations along with the creation of new jobs, new business models and whole new industries, and where many people will be working alongside smart machines in whole new ways?

Blockchain’s Potential for Environmental Applications

In mid-September, the World Economic Forum (WEF) released Building Block(chain)s for a Better Planet, a report that examined how blockchain technologies could be harnessed to address serious environmental issues, better manage our shared global environment and help drive sustainable growth and value creation.  The report outlines some of the world’s most-pressing environmental challenges and highlights eight blockchain-based game changers that could lead to transformative solutions to these pressing problems.

The WEF report includes a short blockchain tutorial.  Blockchain is essentially “a new, decentralized and global computational infrastructure that could transform many existing processes in business, governance and society.”  Blockchain technologies promise to significantly improve the efficiency and security of business transactions and data sharing among participants in a global ecosystem, such as supply chains, financial services, and similar complex applications involving multiple institutions.

But, the hype surrounding blockchain, can tempt solution designers to try to use it for applications that it’s not suitable for.  The report recommends that designers first consider three key questions:

• Will blockchain solve your actual problem; is a distributed architecture vital to your solution?
• Have you built the right ecosystem of stakeholders; do they understand and trust how blockchain is being used?
• Can you acceptably manage the downside risks or unintended consequences, e.g., scalability, performance, implementation risks?

A Biological Approach to Management

Darwinian principles seem to apply in business almost as much as in biology.  After analyzing the longevity of more than 30,000 public US firms over a 50-year span, Martin Reeves, Simon Levin, and Daichi Ueda noted in a 2016 HBR article, The Biology of Corporate Survival, that companies are disappearing faster than ever before.  “Public companies have a one in three chance of being delisted in the next five years, whether because of bankruptcy, liquidation, M&A, or other causes.  That’s six times the delisting rate of companies 40 years ago… Neither scale nor experience guards against an early demise.”

Biological systems have long been an inspiration in the study of complex systems.  In their HBR article, the authors argued that companies are not just like biological species, but in some important respects they’re actually identical to biological species.  Companies and biological systems are both what’s known as complex adaptive systems, that is, systems in which a perfect understanding of their individual components does not automatically lead to a perfect understanding of their overall system behavior.

Companies are an example of sociotechnical systems, that is, systems that have to deal with  complex technologies and infrastructures, and the even more complex issues associated with human and organizational behaviors.  Other examples include cities, government agencies, industries and economies.  The dynamic nature of their technology and human components, as well as their intricate interrelationships renders such systems increasingly unpredictable and accounts for their emergent behavior and unintended consequences.

It's All About the Business Model, - Not the Technology

In Reinvent Your Business Model, his recently published book, Mark Johnson argues that digital transformation and business model innovation are not the same thing.  New technology alone, - no matter how transformative, - is not enough to propel a business into the future.  The business model wrapped around the technology is the key to its success or failure.  Johnson is Senior Partner in Innosight, the strategy consulting firm he cofounded with Harvard Business School professor Clayton Christensen in 2000.  He’s been conducting research on business model innovation for over a decade, and in 2010 published Seizing the White Space.

Business model innovation has long been the domain of disruptive startups looking to compete against established companies by changing the rules of the game, - and, hopefully, creating new markets and reshaping entire industries.  But, it’s no longer enough for established companies to just roll out improved products and services based on their once-reliable business models.

“Building a great business and operating it well no longer guarantees you’ll be around in a hundred years, or even twenty,” notes Johnson.  “In 1965, the average length of time a company remained on the S&P 500 was thirty-three years.  By 1990, it had dropped to twenty years; in 2012, it was just eighteen.  Based on the 2017 churn rate, it is forecast that half of the S&P 500 will be replaced over the next ten years.”

Examples abound.  In the 1970s, Xerox PARC famously developed, - but didn’t commercialize, - some of the key innovations of the PC era, including the graphical user interface, the mouse and local area networks.  In 2010, Blockbuster filed for bankruptcy, a victim of Netflix’s new business models.  Done in by Apple’s iPhone and Android-based smartphones, the Blackberry, - once the undisputed leader in its market, - fell into a death spiral from which it never recovered.