“I can remember a time - about a quarter-century ago - when the world seemed to be coming together,” wrote NY Times columnist David Brooks in a recent essay, Globalization Is Over. The Global Culture Wars Have Begun. “The great Cold War contest between communism and capitalism appeared to be over. Democracy was still spreading. Nations were becoming more economically interdependent. The internet seemed ready to foster worldwide communications. It seemed as if there would be a global convergence around a set of universal values - freedom, equality, personal dignity, pluralism, human rights.”
“We called this process of convergence globalization,” he added. “It was, first of all, an economic and a technological process - about growing trade and investment between nations and the spread of technologies that put, say, Wikipedia instantly at our fingertips.”
The 1990s ushered a golden age of globalization, when the world seemed indeed to be coming together. Thomas Friedman’s The World is Flat became an international best-seller in 2005 by nicely explaining what globalization was all about, including the key forces that contributed to flattening the world, - from the collapse of the Berlin Wall in November of 1989 and the Netscape IPO in August of 1995, to the rise of outsourcing, offshoring and global supply chains.
But, ever since the 2008 global financial crisis, globalization and global trade started to slow down. “Globalisation has slowed from light speed to a snail’s pace in the past decade for several reasons,” wrote The Economist in a 2019 article. “The cost of moving goods has stopped falling. Multinational firms have found that global sprawl burns money and that local rivals often eat them alive. Activity is shifting towards services, which are harder to sell across borders: scissors can be exported in 20ft-containers, hair stylists cannot.”
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