“The emergence of generative artificial intelligence (AI) has attracted significant attention for its potential economic impact,” wrote economists Erik Brynjolfsson, Danielle Li, and Lindsey Raymond in a recently published article, “Generative AI at Work.” “Although various generative AI tools have performed well in laboratory settings, questions remain about their effectiveness in the real world, where they may encounter unfamiliar problems, face organizational resistance, or provide misleading information.”
Their article studied the impact of generative AI (GenAI) on productivity and worker experience in the customer-service sector, an industry with one of the highest rates of AI adoption. It analyzed survey data from 5,172 customer-support agents working for a Fortune 500 firm that sells business-process software in order to quantify the effect of deploying GenAI at scale in the workplace. The AI system used in the study was designed to monitor customer-service chats and provide the agents with real-time suggestions for how to respond. While the AI system is intended to assist the agents, the agents remain responsible for the overall conversation and are free to ignore or edit the AI's suggestions.
“Computers and software have transformed the economy with their ability to perform certain tasks with far more precision, speed, and consistency than humans,” said the authors. “To be effective, these systems typically require explicit and detailed instructions for how to transform inputs into outputs: a software engineer must program computers. Despite significant advances in traditional computing, many workplace activities, such as writing emails, analyzing data, or creating presentations, are difficult to codify and have therefore defied computerization.”
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