“The next big arenas of competition,” a recently published report by the McKinsey Global Institute (MGI), “identifies and describes a category of industries that could account for much of the future change in the business landscape and transform the world. We call these industries arenas of competition,” said the report.
Arenas of competition are defined by two characteristics: “they capture an outsize share of the economy’s growth, and market share within them changes hands to an outsize degree. The presence of those two attributes indicates that a new competitive game has begun, usually prompted by a new bundle of technologies and business models.” To identify the key arenas of the future, the report looked back at the arenas of today to see how they evolved.
The Arenas of Today
The arenas of today include 12 industries that showed outsize growth between 2005 and 2020. These 12 industries had a compound annual growth rate (CAGR) of 10%, a market capitalization of 16%, and tripled their global GDP share from 3% to 9% over that period. By contrast, non-arenas had only a 4% revenue annual revenue growth and a 6% market cap growth over the same period.
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