Irving Wladawsky-Berger

The World Ahead 2022: Adjusting to New Realities

A few weeks ago The Economist published The World  Ahead 2022, its 36th annual look at the economic, political, social and cultural trends that will likely shape the coming year. “If 2021 was the year the world turned the tide against the pandemic, 2022 will be dominated by the need to adjust to new realities, both in areas reshaped by the crisis (the new world of work, the future of travel) and as deeper trends reassert themselves (the rise of China, accelerating climate change),” wrote the issue’s editor Tom Sandage.

Here are the top ten major trends in The World Ahead 2022:

New Ways of Understanding Human Behavior

“It is often said that no person is an island and it takes a village to raise a child, but psychology has largely lacked the scientific evidence to quantify and characterize these aphorisms,” wrote MIT professor Alex (Sandy) Pentland in Contextualizing Human Psychology, - an article published in the August, 2020 issue of Technology, Mind and Behavior, a journal of the American Psychological Association. “As a result, experimental focus is usually on more easily quantifiable individual traits and behaviors.”

“In the last decade, however, digital data from online interactions, cell phones, and credit cards have allowed us to precisely quantify large-scale social behavior at a very fine level of detail. The little data breadcrumbs that we leave behind as we move around in the world are enabling new ways of understanding human behavior, giving rise to the emerging discipline of computational social science. “[T]hese new tools can help relate individual traits to the surrounding social context and thus better explain life outcomes and societal characteristics.” 

The article illustrated the advances and challenges of data-driven predictions by discussing a 2017 mass collaboration experiment. The experiment asked each of 160 academic teams to predict six life outcomes, - such as a child’s grade point average and whether a family would be evicted from their home, - by analyzing development data of over 4.200 at-risk children from the Fragile Families and Child Wellbeing Study. These data had been collected by interviewing primary caregivers over more than 15 years, as well as other assessments including early childhood education and the children’s scores on a variety of standard tests. Additional information was provided on the parents, including medical, employment, and incarceration histories, religion, and child care practices. Almost 13,000 measurements were made for each child and their family.

A Winning Strategy for the Post-Pandemic “New Normal”

“A winning digital strategy requires new twists to familiar moves,” said a recent McKinsey article, Strategy for a digital world. “Competitive differentiation, now more than ever, emerges from superior digital capabilities and technology endowment, more agile delivery, and a progressively more tech-savvy C-suite.”

According to the latest McKinsey Global Survey on digital strategy, the pandemic has sped up the adoption of digital technologies by several years. While the imperative for a strategic approach to technology is universal, the survey found that some companies are already leading the pack because they have better overall technology capabilities, talent, leadership, and resources, and their superior technology endowment is linked to better economic outcomes.

The pandemic has accelerated the pace of change of the leading technology companies as well as the industry leaders who’ve been investing heavily in new digital-enabled strategies and business models, widening the gap between these top economic performers and all other companies. At the same time, the survey showed that many of the organizations that are being left behind could be missing opportunities to catch up by investing in the areas of their business most at risk of digital advances.

Traditional legacy companies should revisit the classic strategies that may have worked well for them in decades past but that must now be updated given the accelerated pace of digital disruption. The McKinsey article offers a road map for so doing based on five major changes.

Is the Metaverse the Next Major Phase of the Internet?

“Don’t mock the metaverse,” said The Economist in a November 2021 article. “There are good reasons to take the metaverse seriously. One is historical: as computers have become more capable, the experiences which they generate have become richer. The internet began its life displaying nothing more exciting than white text on a black background. Flat images were added in the 1990s. Video came to dominate in the 2010s. On that reading, a move into three dimensions is a logical consequence of the steady growth in computing power.”

“The metaverse is already here. It’s just not evenly distributed,” the article added. “The video-game industry - the only type of entertainment fully exposed to the compounding power of Moore’s law - has been selling virtual worlds for years.” Online games like World of Warcraft, Fortnite, and Roblox have hundreds of millions of users, and their gaming companies have valuations in the tens of billions, - evidence that immersive virtual worlds can be popular and profitable. “It is hard to argue that an idea will never catch on when, for millions of people, it already has.”

3-D virtual environments have had limited success beyond the video-game industry. But this could change. Leading technology companies have announced plans to expand their use in business, education, social media, and other so-called serious applications. On October 28, Mark Zuckerberg announced his commitment to a metaverse strategy by rebranding Facebook as Meta Platforms. A week or so later, Satya Nadella shared Microsoft’s metaverse plans, starting with enabling users of Mesh for Microsoft Teams to interact and collaborate in 3-D immersive workspaces.

Technology’s Role in Society: It’s Complicated

“Welcome to the future - not 2021, as you might have been expecting, but 2025, or even 2030, depending on whom you ask,” said The Economist in a  November, 2020 article. “The adoption of new technological behaviours in response to the pandemic, from video-conferencing to online shopping, means usage has already reached levels that were not expected for many more years.”

For years, companies and governments found all kinds of reasons for not embracing work from home, virtual meetings, telemedicine, online learning, and other digital applications. But, the pandemic forced us to accelerate the digital transformations of the economy and society to help us cope with the crisis. And, not only have these digital applications worked remarkably well, but they offer a number of important benefits, like not waiting for a straightforward doctor diagnosis in a room full of sick people, and not having to travel for hours to participate in a 45 minute meeting.

Post-pandemic, how much will things snap back?, asked The Economist. “Clearly the world is not going to return to its pre-pandemic state…  some new behaviours will stick, but not all, and the result will be somewhere in the middle. Exactly where will have enormous implications: for transport patterns, property prices and the layout of cities, among other things.”

The societal implications of technological transformations are difficult to anticipate, given the rapid changes we’ve been going through in the last few decades, let alone in the last two years. This topic was directly addressed in Technology’s Role in Society: It’s Complicated, the Fall 2021 issue of Footnotes, a publication of the American Sociological Association. The issue includes nine essays on the various ways technology impacts out lives. “As technology continues to evolve at breakneck speed, we find ourselves constantly adapting and keeping up with the latest advancements,” said its Introduction article.