Irving Wladawsky-Berger

The (Updated) Purpose of the US Corporation

In September of 1997, the Business Roundtable (BRT), - an association of CEOs of major US companies, - issued a Statement on Corporate Governance which argued that “the paramount duty of management and of boards of directors is to the corporation’s stockholders; the interests of other stakeholders are relevant as a derivative of the duty to stockholders.”

Last week, the BRT released an updated statement on the Purpose of a Corporation which moves away from it’s previous commitment to shareholder primacy to now emphasize a “Commitment to All Stakeholders” and to “An Economy that Serves All Americans.”  This new statement, which was signed by almost 200 CEOs, now places shareholder interests on the same level as the interests of all its other stakeholders, including customers, employees, suppliers, and communities.

The recent BRT statement has received mostly positive coverage. “Top CEOs Say Companies Have Obligations to Society.  Business Roundtable urges firms to take into account employees, customers and community,” said the WSJ in its article’s headline.  Speaking of the change, Fortune noted that over the past decade “Capitalism, at least the kind practiced by large global corporations, was under assault from all sides, and CEOs were getting the message loud and clear…  Capitalism, it seemed, was desperately in need of a modifier.”  The only note of discord I came across was the response of the Council of Institutional Investors, which expressed concerns that the BRT statement “undercuts notions of managerial accountability to shareholders.”

I applaud the BRT statement.  “This is great,” I thought when first reading it, followed by “what took you so long?”  Given the suffering brought upon so many Americans by the 2008 global financial crisis, - the worst since the Great Depression, - restoring trust in business and in our capitalist economic system should have been a top priority for corporate leaders.  To help appreciate why it’s taken the BRT over a decade to affirm that companies have obligations to society, let’s take a look at the prevalent economic and political context of the past 50 years.

Using Agile Processes to Develop AI-Based Solutions

In the waterfall development model, a project is broken down into a set of sequential phases, - e.g., conception, analysis, design, construction, testing, deployment, maintenance, - each dependent on the completion of the previous phase.  Such a model is most appropriate for complex engineering projects, like bridges, airplanes and computer hardware.  It’s also quite applicable for mission critical software and infrastructure projects where security, availability, scalability and other ilities are paramount.

But, a serial, orderly approach isn’t appropriate for projects where time-to-market, usability, and flexibility are the highest priorities.  For such projects, an agile development approach is much more suitable.  Key to the agile approach is the involvement of the product’s target end-users early in the process to make sure that the product under development is responsive to their requirements. 

Agile development is evolutionary in nature, based on the early availability of experimental prototypes, user feedback, continuous improvements, and rapid responses to technology, market and user requirements.  It’s not surprising that agile software development took off in the 1990s, when the explosive rise of the Internet brought millions and millions of users online, lots of new user-oriented applications, and short time-to-market cycles in response to fierce competition.

Our increasingly sophisticated smart machines bring with them a whole new set of development challenges.  These AI-based systems are generally software-intensive, user-centric, and data-driven.  Their complexity goes way up the smarter we want the systems to be.  The behavior of an AI system based on machine learning depends on the information we use to train its algorithms rather than on the precise set of software instructions that tell the computer what to do.

AI systems are designed to sense, respond and adapt to a changing environment.  Their development feels sort of like bringing up and sending a teen-ager into the world.  Given that we want them to be able to handle unanticipated situations, they must have a fair degree of flexibility and autonomy.  But, it’s hard to be sure that the system (or the teen-ager) will always behave the way we’d like them to.

A Quarter Century into the Digital Age

The digital age was born around 25 years ago with the public release of the Netscape browser in 1994.  The browser made it much, much easier for the average person to access information over the Internet, sparking the explosive growth of users, websites and online applications.  This was a truly historical point, marking the transition from the industrial economy of the past couple of centuries to a new kind of digital economy.   Ever since those days, the digital age has continued to advance driven by a stream of new technologies, and business models, from smartphones and cloud to big data and machine learning.

A few months ago, the McKinsey Global Institute published Twenty-five Years of Digitization, a report offering ten insights to help business leaders navigate this still relatively new digital world.  Let me first list the ten insights, and then briefly comment on a few of them.

• Large economic potential is linked to digitization - and much of it is yet to be captured;
• Digital superstars are rising far beyond the US big four and China’s big three;
• Digital natives are calling the shots;
• Digital changes everything - even industry boundaries;
• Agile is the new way to compete;
• Playing the platform economy is an in-the-money option;
• Self-cannibalization and innovation are a necessity for digital reinvention;
• Going after the right M&A is key;
• Effective management of digital transformation is vital - but challenging; and
  
• Leveraging, and transitioning from, digital to new frontier technologies is an imperative.

The Challenges of Automation in a Fast Changing Economy

“Technological innovation should be embraced,” notes Automation and a Changing Economy, a recently published report by The Aspen Institute.  “Automation has been a largely positive economic and social force, and looking forward,   automation will be necessary to feed, house, and raise the living standards of a growing and aging population.” 

But, “While it is important to note that automation’s overall, long-run effect on the economy has been positive - more jobs, more growth, higher living standards - this does not negate the disruptive impact of automation on individuals and communities, which results from displacements, changing skill needs, and income inequality.”

The report is divided into two sections: The Case for Action, which explores how automation impacts the economic security and opportunity of American workers, and Policies for Shared Prosperity, which outlines a policy agenda for addressing automation’s challenges and opportunities.  Let me summarize the key conclusions and recommendations in each of the report’s two sections.