Digital transformations have generally followed three distinct stages. First comes the use of IT to improve the productivity and quality of back- and front-end processes. Distribution is next, leveraging the universal reach and connectivity of the Internet for online transactions and access to information. Finally, the transformation reaches a tipping point when technologies radically change the business model and user experience, leading to a fundamental disruption of the industry.
While such a digital journey is ultimately inevitable, the pace varies widely across industries. The IT industry has been the most disrupted, - often by its own digital creations in a kind of sorcerer’s apprentice scenario. Over my long career, I’ve seen many once powerful IT companies done in by technology and market changes, and either disappear altogether or become shadows of their former selves.
Beyond IT, few industries have felt the impact of digital forces like media. In less than two decades, the global recorded music industry has lost over half its revenues, while the drop in newspaper advertising revenue in the US has been even steeper. Retail has also undergone major changes with the rise of e-commerce, as has telecommunications with the transition to mobile phones. How about banking, which has long been a leading user of information technologies?
The May 4 issue of The Economist addressed this question in a special report on Banking and Technology, with several articles on the subject. “Over the past two decades people across the world have seen digital services transform the economy and their lives,” said its lead article. “Taxis, films, novels, noodles, doctors and dog-walkers can all be summoned with a tap of a screen. Giant firms in retailing, carmaking and the media have been humbled by new competitors. Yet one industry has withstood the tumult: banking.”
But, adds The Economist, “technology is at last shaking up banking.” Two major forces are driving this shake-up: the dramatic growth of digital payments in China and other Asian countries; and the rise of mobile banking in the West, especially among young digital natives.
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