Irving Wladawsky-Berger

Digital Twin: Bringing the Physical and Digital Worlds Closer Together

A few weeks ago I first learned about a relatively new concept - Digital Twin.  A Digital Twin is essentially a computerized companion to a real-world entity, be it an industrial physical asset like a jet engine, an individual’s health profile, or a highly complex system like a city.  It’s a highly realistic, one-to-one digital model of each such specific physical entity.

Digital Twin helps bring the physical and digital worlds closer to each other.  It’s intertwined with and complementary to the Internet of Things (IoT).  The huge amounts of data now collected by IoT sensors on physical objects, personal devices and smart systems make it possible to represent their near real-time status in their Digital Twin alter-ego.

“The myriad possibilities that arise from the ability to monitor and control things in the physical world electronically have inspired a surge of innovation and enthusiasm,” said a 2015 McKinsey report on the Internet of Things.  Experts estimate that the number of connected things or devices will reach 50 billion by 2020, growing to 100s of billions in the decades ahead.  The economic potential of the smart solutions this makes possible is enormous, possibly reaching several trillion dollars within a decade.

The Evolution of the Firm

A few weeks ago I discussed The Rise of the Global Superstar Company based on a recent special report on the subject by The Economist.  The report noted that the decade-long trend toward increasingly concentrated global firms is somewhat surprising. 

“The rise of the giants is a reversal of recent history…  In the 1980s and 1990s management gurus pointed to the demise of size as big companies seemed to be giving way to a much more entrepreneurial economy.  Giants such as AT&T were broken up and state-owned firms were privatised.  High-tech companies emerged from nowhere.  Peter Drucker, a veteran management thinker, announced that ‘the Fortune 500 [list of the biggest American companies] is over.’ That chimed with the ideas of Ronald Coase, an academic who had argued in ‘The Nature of the Firm’ (1937) that companies make sense only when they can provide the services concerned more cheaply than the market can.”

Professor Coase’s views on the firm changed quite a bit over the years.  In 1937 he published The Nature of the Firm, a seminal article which along with other major contributions earned him the 1991 Nobel Prize in economics.  In the article, Professor Coase provided a simple answer to the question: Why do firms exist?  He explained that, in principle, a firm should be able to find the cheapest, most productive goods and services by contracting them out in an efficient, open marketplace.  However, markets are not perfectly fluid.  Transaction costs are incurred in obtaining goods and services outside the firm, such as searching for the right people, negotiating a contract, coordinating the work, managing intellectual property and so on.  Thus, firms came into being to make it easier and less costly to get work done.

Towards a Trusted Framework for Identity and Data Sharing

I recently participated in a Treasury Identity Forum organized by the US Treasury Department in Washington, DC.  The Forum focused “on the critical role of legal identity for financial inclusion, economic development, and anti-money laundering/counter financing of terrorism (AML/CFT) safeguards, and the development of new technology identification/authentication solutions to help achieve these goals.”  It brought together stakeholders from governments, financial service companies, FinTech startups and technologists to better understand how emerging technologies and legal frameworks can help us develop the required digital identity systems.

I was a member of a panel on how government, business and research communities can collaborate in developing workable identity solutions.  Let me summarize the points I made in my introductory remarks.

From time immemorial, our identity systems have been based on face-to-face interactions and on physical documents and processes.  But, the transition to a digital economy requires radically different identity systems.  As the economy and society move toward a world where interactions are primarily governed by digital data and transactions, our existing methods of managing identity and data security are proving inadequate.  Large-scale fraud, identity theft and data breaches are becoming common, and a large fraction of the world’s population lacks the credentials needed to be part of the digital economy.

The Rise of the Global Superstar Company

The September 17 issue of The Economist included a special report on the rise of so called superstar companies.  “Disruption may be the buzzword in boardrooms, but the most striking feature of business today is not the overturning of the established order,” notes The Economist.  “It is the entrenchment of a group of superstar companies at the heart of the global economy.”

This trend toward consolidation and growing size is evidenced by a few worldwide statistics: 10% of public companies generate 80% of all profits; firms with over $1 billion in annual revenues are responsible for 60% of total global revenues; and the rate of mergers and acquisitions is more than twice what it was in the 1990s.  The trend is particularly prominent in the US: in the 20 years from 1994 to 2013, the share of GDP generated by the 100 biggest companies rose from 33% to 46%; the five largest banks now account for 45% of all banking assets, up from 25% in 2000; and new firm formation has been going down since the late 1970s, leading to an overall decline in young- and medium-aged companies over the years.

The current rise of large companies is somewhat unexpected.  Following the Great Depression and WW2, the country welcomed the stability promised by corporate capitalism.  Big, multinational companies dominated most industries, - from GM, Ford and Chrysler in cars to Esso/Exxon, Mobil and Texaco in oil and gas.  It was an era characterized by bureaucratic corporate cultures, focused on organizational power and orderly prosperity.

This all started to change a few decades later with the advent of a more innovative, fast moving entrepreneurial economy.  The 1980s saw the rise of young, high-tech companies, - e.g., Microsoft, Apple, Oracle, Sun Microsystems; telecommunications was deregulated; ATT was broken up; and Silicon Valley became the global hub for innovation, emulated by regions around the world.