After many years of promise and hype, artificial intelligence is now being applied to activities that not long ago were viewed as the exclusive domain of humans. It wasn’t all that long ago that we were wowed by Watson, Siri, and self-driving cars. But it’s getting harder for our smart machines to truly impress us. Earlier this year Google’s AlphaGo won a match against one of the world’s top Go players. Go is a very complex game, for which there are more possible board positions than there are particles in the universe. Yet, we seem to be taking AlphaGo’s impressive achievement in stride.
“Any sufficiently advanced technology is indistinguishable from magic,” is one of the most memorable quotes of science fiction writer Arthur C. Clarke. But, as we better understand its promise and limitations, technology becomes just another tool we rely on in our work and daily life. With familiarity, the romance begins to fade, - as was the case with electricity, cars, airplanes and TV in the early decades of the 20th century, and as has been the case more recently with computers, the Internet, and, - increasingly now, - with AI.
Over time, our feelings turn from wonderment and admiration for the seemingly magical achievements of the technology in its childhood years, to the far more practical questions of what the technology can actually achieve when it grows up. This has been a particular issue with information technologies in general, including the Internet and AI.
The IT industry has long been associated from what’s been called the Solow productivity paradox, in reference to Robert Solow's 1987 quip: “You can see the computer age everywhere but in the productivity statistics. We all thought that the Solow paradox was finally behind us when IT-driven productivity surged between 1996 and 2003. But despite the continuing advances in technology, productivity is now back to its slow pre-1995 levels, for reasons that are still not well understood.
Digital technologies are all around us. But, are they a major source of competitive differentiation? Are they a strategic value to business? Can they help increase innovation and productivity and drive long term growth? These questions have no easy answers, as we have learned over the years.