Irving Wladawsky-Berger

Unleashing the Next Age of Prosperity

A few weeks ago I met with Carlota Perez in New York.  I first met Carlota, - a friend so I will refer to her by first name, - around the time of the publication of her 2002 book: Technological Revolutions and Financial Capital:  The Dynamics of Bubbles and Golden Ages.  In her book, as well as her many articles and lectures, she frames the turbulent times we are going through into a clear, historical perspective.  Let me briefly summarize her views. 

Over the past couple of centuries, we have had a technology revolution every 40 - 60 years, starting with the Industrial Revolution in 1771, which was characterized by the emergence of machines, factories and canals.  This was followed by the age of steam and coal, iron and railways which started in 1829; steel and heavy engineering (electrical, chemical, civil and naval) starting in 1875; and the age of the automobile in 1908.  Our present information technology and telecommunications age, whose starting point Perez pegs at 1971, is the fifth such major revolution in that span.

Each such technology revolution is composed of two very different periods, each lasting 20 - 30 years.  The installation period is the time of creative destruction, when new technologies emerge from the lab into the marketplace, entrepreneurs start many businesses based on these new technologies, and venture capitalists encourage experimentation with new business models and speculation in new money-making schemes.

Services, Production and Clouds

Last week I wrote about the workshop I recently attended in IBM’s Almaden Research Lab on The Co-Evolution of Future Technologies, Skills, Jobs, and Quality-of-Life.  In particular, I discussed the talk on the IT-based transformation of services given by John Zysman, professor of political science at UC Berkeley and co-director of the Berkeley Roundtable on the International Economy.

Professor Zysman key premise is that the service transformation we are going through is truly an Algorithmic Revolution, that is, the ability to formalize and codify the activities underlying services, express them as computable algorithms and capture them in software.  Given the major advances in the power and costs of information technologies, many more such service activities are now amenable to be transformed into algorithms and embodied in software.  This is profoundly changing the nature of business and just about all other institutions in society, as  they increasingly turn to IT-based services to add value to their offerings.

Over the past several years I have given a number of seminars on technology and innovation in services.  It has been a tough subject to teach.  Services, along with their creation and consumption, have been difficult to define.  So, like many others, I have discussed services and their attributes in contrast to what they are not - physical products that are generally manufactured in factories.  But, while such a definition of services and the service sector of the economy may have worked well in the past, it does not work so well now.      

One of the major consequences of the IT-based transformation of services is the blurring of the lines between manufactured products and products delivered as services, as well as between the industrial and service sectors of the economy.  The distinction between products and services blurs, as physical products are increasingly embedded into service-based solutions, where the clients pay for the services they receive, not the products embodied in the solutions.  The traditional boundaries between the industrial and service sectors of the economy have been breaking down.

The IT-based Transformation of Services

On September 27 I participated in a workshop at IBM’s Almaden Research Lab on The Co-Evolution of Future Technologies, Skills, Jobs, and Quality-of-Life.  The key objective of the workshop was to explore how new technologies are changing the economics of work activities, and to understand the frameworks, theories and models that might help us better deal with these economics changes.

In a series of talks and panel discussions, the workshop first reviewed the historical patterns of technology innovations and economic cycles, and then looked at the future of work economics in three key areas: technologies and societal infrastructure; skills and jobs; and careers and quality-of-life measures.  I gave a presentation on Job Creation, Education and Entrepreneurship in the Emerging Knowledge Economy.

John Zysman, professor of political science at UC Berkeley and co-director of the Berkeley Roundtable on the International Economy, gave an excellent talk on Production, Clouds, and the Transformation of the Global Economy.  He presented a particularly interesting point of view on the ongoing IT-based transformation of services, which he calls an algorithmic revolution.  His discussion of services is largely based on his 2006 paper, The 4th Service Transformation: The Algorithmic Revolution, which was later followed by a more comprehensive 2010 paper, Services with Everything: The ICT-Enabled Digital Transformation of Services co-written with Stuart Feldman, Jonathan Murray, Niels Christian Nielsen and Kenji E. Kushida.

We Are All New Immigrants to the Hyperconnected World

Last week I wrote about Think: A Forum on the Future of Leadership, a conference that IBM held in New York on September 20 and 21 as part of its Centennial celebrations.  The THINK Forum included a number of talks and panels which looked at leadership from a number of different angles.

One of the speakers was Tom Friedman, Foreign Affairs columnist for the New York Times and renowned author of a number of books, including The World is Flat.  Tom (whom I know personally and will therefore refer to by his first name) moderated a session on The Importance of Systems Thinking.  He then gave an excellent talk focused on the themes in his new book - That Used to Be Us: How America Fell Behind in the World It Invented and How We Can Come Back.  The book was co-authored with John Hopkins Professor Michael Mandelbaum.

Tom said that the biggest challenge we all face is that in the last few years we have gone from a world that was connected to a world that is now hyperconnected.  He observed that when he started writing That Used to be Us, he went back and looked at The World is Flat, which he had written in 2004.  In the earlier book he never mentioned Facebook, Twitter, Cloud, LinkedIn, 4G or Skype.  These companies and technologies had not been born or were in their infancy in 2004, yet they are now a major part of our conversations.  In these short number of years, we have moved from a flat to a hyperconnected world.

Leadership and Rational Thinking

As part of its Centennial celebrations, IBM held a conference in New York in September - THINK: A Forum on the Future of Leadership.  The two day THINK Forum brought together leaders from government, business and academia  to discuss the future of leadership from a number of angles, including the changing nature of the corporation, the importance of systems thinking, leading in times of deep structural changes and bringing science to leadership.

After the Forum, I spent some time reflecting on what I had heard in the various talks and panels.  Lots of different opinions and points of views were expressed.  But, I believe that an overriding message kept coming through loud and clear: to make progress in addressing the very complex problems that we all face, we must leverage the power of rational thinking.

Several speakers pointed out that the world is no longer just connected via the Internet, as we have been saying for the past fifteen years.  It is now becoming hyperconnected, given the proliferation of smart mobile devices and sensors all around us.  In such a hyperconnected world, changes now propagate and build on each other faster than ever, rendering just about all private and public institutions increasingly unpredictable and harder to manage.

But, a number of speakers also pointed out that our ability to understand the world around us is directly related to the tools at our disposal.  And, we now have an array of highly sophisticated tools that, when properly used, can help us make sense of all that complexity.  In particular, just like centuries ago telescopes enabled us to peer into the sky and better understand the universe and our role in it, information has now become a similar such tool, enabling us to now peer into our highly complex world and help us understand what is going on.