I spent the first week of November as Innovator in Residence at USC’s Annenberg School of Communication and Journalism. As part of my activities during the week, Dean Ernest Wilson hosted a conference on Social Media: Platform of Provocation for Innovation?. The half-day conference consisted of two panels: one on the social and technological innovation being brought about by social media, and the other on the implications of social media to business. Each panel included experts from USC Annenberg and IBM.
The first panel covered topics on social networks, 3D virtual worlds, immersive journalism, social computing research and a number of others. It was moderated by Henry Jenkins, who moved from MIT this Fall to join the USC faculty as Provost’s Professor of Communication, Journalism and Cinematic Arts. Henry, - whom I met at MIT a couple of years ago because of our mutual interest in virtual worlds, - was previously Director of MIT's Comparative Media Studies program and Professor of Humanities.
The full video of the first panel can be seen here.
I wouId like to focus this blog on the second panel, which I moderated. The panel focused on the implications of social media to the communications and media industries as well as to organizations in general. Panelists included Marc Cooper, Jonathan Taplin and David Westphal from the Annenberg School, and Melissa Cefkin and Steve Canepa from IBM.
The full video of the second panel can be seen here.