The year end issue of The Economist includes a provocative column - Big and clever: Why large firms are often more inventive than small ones. The column addresses a fundamental question that those studying innovation have been wrestling with for years: “Are big companies the best catalysts of innovation, or are small ones better?”
The column is based on a recent study - Scale and Innovation in Today’s Economy - by Michael Mandel, chief economic strategist of the Progressive Policy Institute.
“Conventional wisdom these days says that small is better when it comes to innovation and putting new ideas into practice,” writes Mandel at the beginning of the report. “Large enterprises are typically thought of as hidebound defenders of the status quo, dominating by market power and brute force rather than technological and innovative prowess. . .Yet reality is far more complicated than this simple small versus big distinction. . . After 20 years where startups have rightly dominated the innovation headlines, we will show that the pendulum may be swinging back. As a result, there are reasons to believe that scale may be a plus for innovation in today’s economy, not a minus.”
There is little question that small, entrepreneurial start-ups are almost always the ones that bring to market highly disruptive innovations. They excel at creative destruction, the term that economist Joseph Schumpeter popularized almost seventy years ago to describe the process of transformation that accompanies disruptive innovation.
Entrepreneurs have sharp incentives to break into a market with a disruptive new idea that attacks the dominance of established companies. They are highly motivated to bring to market new products which offer significantly improved designs and/or lower costs, and thus gain competitive advantage and market share from the established leaders in their segment of the market.
But, in what has become known as the Schumpeterian Hypothesis, Schumpeter also believed that large companies in concentrated markets have more incentives to innovate. By investing in new products or processes, the company can sell them to their already large customer base and reap greater rewards faster. Moreover, in a highly competitive market, startups will have trouble holding on to the gains from their innovations because they will be quickly imitated by rivals, while large companies with greater market power will be able to better protect and hold on to the gains from their innovations.
So, which is it? Are large companies at a disadvantage because start-ups can move much faster in bringing new ideas to market, or is their scale an incentive for investing in innovation? Mandel summarizes the economic research evidence in two words: It depends.