I recently read a very interesting article, - Big-Bang Disruption. The article was written by Larry Downes and Paul Nunes and published in the March, 2013 issue of the Harvard Business Review. It was later expanded into a book, Big Bang Theory: Strategy in the Age of Devastating Innovation published this past January.
The authors’ key premise is that innovation is once more undergoing drastic changes, driven by the exponential advances in digital technologies. Companies are now able to create products that are simultaneously better, cheaper and more appealing than those of competitors. As a result, “entire product lines and whole markets are now being created or destroyed overnight.” Examples include Skype, iTunes, the Kindle, Netflix, Facebook, Twitter, and smartphone apps like Google maps and Angry Birds.
Big-bang disruptions are often unplanned and unintentional. They are typically discovered through continuous market experimentation. They upend the conventional thinking on strategy, marketing and innovation, giving rise to a new set of business rules. “Nearly everything you think you know about strategy and innovation is wrong,” they note.