Last year, IBM’s Institute for Business Value conducted a C-suite study aimed at identifying the key disruptive trends that will likely impact companies around the world over the next three to five years, as well as what their senior executives are doing to better prepare their organizations for the expected disruptions. The study surveyed over 5,200 CEOs, CFOs, CIOs, CMOs and other C-suite executives across 21 industries in over 70 countries, - most of them in face-to-face interviews. After analyzing the survey data, - including the use of Watson Analytics to extract inferences from open-ended responses, - IBM published its findings in Redefining Boundaries: Insights from the Global C-suite Study.
To better understand the traits of the most successful enterprises, the IBM study also asked CxOs to rank their companies based on their innovation reputation and their financial performance over the previous three years. After analyzing their responses, it identified 5% of companies as Torchbearers, the name given to those companies enjoying both a strong innovation reputation and an excellent financial track record. At the other end of the spectrum, 34% of enterprises were identified as Market Followers or laggards in both innovation and financial performance.
The report organized its findings and recommendations into three main areas: Preparing for digital invaders; Creating a panoramic perspective; and Be first, be best or be nowhere. Let me briefly discuss each.